古茗创始人兼首席执行官王云安在业绩会上表示，外卖平台的竞争主要从第二季度开始，第一季度没有 受到影响；7月开始活动力度加大，总体来说对上半年的业绩影响有限。 7月份，各大外卖平台的"奶茶0元购"引爆市场。 财报显示，今年上半年公司营收56.63亿元，同比增长41.2%；股东应占利润16.25亿元，同比增长 121.5%。 "时间拉的越长，对门店的经营会有一些不太好的现象，因为会进一步挤压堂食。"他进而补充，外卖补 贴不影响企业总部利润，但可能会影响以后加盟商的长期经营。在他看来，茶饮企业和加盟商是一体 的，如果加盟商不挣钱，会影响企业的健康发展。 今年夏天，淘宝、美团和京东三家互联网巨头的外卖平台"商战"，似乎让新茶饮成为最大赢家。外卖对 企业营收究竟带来有多大影响，成为投资者关注的重点。 （文章来源：国际金融报） 王云安在业绩会上谈到这一活动机制，平台会给商家4元/7元/10元的补贴，换取商家为消费者提供折扣 （0元购）。由于该活动仅每周六进行，对古茗而言每单的影响约4—5元钱，对公司上半年整体GMV影 响有限。他指出，客单价更低的品牌，在此活动中收益更多。 8月27日晚间，古茗（01364.HK）召开20 ...

Core Viewpoint - The article highlights the detrimental effects of aggressive subsidy wars among food delivery platforms on restaurants, emphasizing that while customers benefit from discounts, it is the merchants who bear the brunt of the costs, leading to a precarious situation for many businesses [3][5][10]. Group 1: Impact on Restaurants - Restaurants are facing multiple survival challenges, including reduced dine-in traffic due to policies limiting alcohol consumption, competition from group buying and live streaming, and significant customer traffic loss to delivery platforms [3][7]. - The financial burden on restaurants is exacerbated by fixed costs such as ingredients, rent, labor, energy, taxes, and high service and traffic fees imposed by platforms [3][7][10]. - A specific example illustrates the strain: for a 42.9 yuan order, the merchant bears a 27.9 yuan subsidy, while the platform only contributes 14.99 yuan, leaving the merchant with minimal revenue [6][7]. Group 2: Call for Action - The article calls for platforms to stop coercing merchants into participating in massive subsidies, which can lead to a decline in quality and safety standards in the industry [10][11]. - It advocates for the regulation of subsidy wars to prevent unfair competition and market disruption, urging for a return to rational subsidy practices and a reduction in platform fees [10][11]. - The need for insurance and welfare benefits for full-time and freelance delivery riders is emphasized, highlighting the importance of recognizing their contributions and ensuring their well-being [10][11]. Group 3: Market Dynamics - The article notes that the current subsidy strategies are creating a distorted pricing system, which could lead to the closure of quality restaurants and a decline in food safety [8][10]. - It warns that the aggressive competition among major platforms is turning countless merchants into mere processing units for delivery services, undermining the traditional dining experience [8][9]. - The overall health of the restaurant industry is at risk, with potential widespread unemployment among restaurant workers if businesses continue to fail [9][10].