Core Viewpoint - The complex external environment has significantly impacted China's foreign trade enterprises, prompting major e-commerce platforms to implement various measures to support these enterprises in expanding into the domestic market, achieving notable results [1]. Group 1: Product Perspective - Domestic sales products differ from foreign trade products in design concepts, functionality, packaging, and quality standards, posing challenges for foreign trade enterprises transitioning to domestic markets [1]. - E-commerce platforms leverage big data analysis and intelligent algorithms to assist foreign trade enterprises in accurately assessing market potential, competitive landscape, and expected profit margins, providing personalized product selection support [1]. - By adopting differentiated development strategies and utilizing new technologies like big data and AI, e-commerce platforms can help foreign trade enterprises restructure their supply chains towards digitalization and flexibility [1]. Group 2: Sales Model - The sales model for domestic markets differs from that of foreign trade, with domestic orders being frequent but smaller in volume, requiring foreign trade enterprises to adapt quickly to these changes [2]. - E-commerce platforms can enhance information sharing and collaboration across the supply chain, improving overall transparency and responsiveness, thus aiding foreign trade enterprises in achieving flexible manufacturing and intelligent logistics management [2]. - There is a need to integrate cross-border trade management experience with digital technologies to create unique competitive advantages in the domestic market [2]. Group 3: Service System - The operational service systems for domestic and foreign trade businesses differ significantly, with domestic operations focusing on rapid response and personalized service [3]. - E-commerce platforms can provide comprehensive digital services, including store setup, SEO, and intelligent customer service, to help foreign trade enterprises meet domestic market demands [3]. - There is a necessity for tailored training to cultivate e-commerce operational talents for foreign trade enterprises [3]. Group 4: Consumer Behavior - Domestic consumers exhibit different shopping habits and channels compared to international consumers, with e-commerce, live streaming, and short videos becoming crucial marketing channels [4]. - E-commerce platforms can offer precise market segmentation and customer profiling to help foreign trade enterprises effectively reach target audiences through diverse marketing strategies [4]. - To address the lack of brand awareness among foreign trade enterprises, e-commerce platforms should assist in building differentiated brand images through various promotional methods [4].

Core Viewpoint - The article highlights the shift of foreign trade products into the domestic market, driven by changes in international trade dynamics, allowing companies to develop their own brands and offer products at more affordable prices, thus revitalizing domestic consumption [5][6][10]. Group 1: Market Trends - Foreign trade products are becoming popular among consumers, with companies transitioning from OEM (Original Equipment Manufacturer) roles to developing their own brands [5][6]. - The introduction of foreign trade goods at lower prices compared to international markets is attracting domestic consumers, as seen with products like canned tuna being sold at approximately 80% less than their U.S. counterparts [6]. - Companies are increasingly focusing on R&D for new products tailored to domestic consumer preferences, leading to a rise in product awareness and demand [6][7]. Group 2: Company Strategies - Companies like Ningbo Today Food Co. and Yida Group are shifting their focus from overseas markets to domestic branding, with significant investments in product development and marketing [6][8]. - The transition from being an OEM to establishing a direct consumer brand requires substantial changes in branding and production strategies, as companies need to build consumer trust and recognition in the domestic market [9]. - The growth of domestic membership and customer loyalty is evident, with brands like Shiru Shi achieving over 1 million domestic members [8]. Group 3: Challenges and Opportunities - Companies face challenges in brand building and adapting production models to meet the demands of the domestic market, which often requires smaller batch sizes and more frequent production runs [9]. - The integration of domestic and foreign trade markets is essential for companies to thrive, as they can leverage their international experience while catering to local consumer needs [10].