Core Viewpoint - The company reported a solid financial performance for 2024 and Q1 2025, with significant growth in revenue and net profit, indicating a positive outlook for the small home appliance industry. Financial Performance - In 2024, the company's revenue, net profit attributable to the parent, and net profit excluding non-recurring items were 16.8 billion, 1.05 billion, and 1.08 billion yuan, respectively, representing year-on-year growth of 15%, 8%, and 9% [1] - For Q4 2024, the figures were 4.1 billion, 270 million, and 290 million yuan, with year-on-year growth of 6%, 11%, and 48% [1] - In Q1 2025, the revenue, net profit attributable to the parent, and net profit excluding non-recurring items were 3.8 billion, 250 million, and 250 million yuan, showing year-on-year growth of 10%, 43%, and 15% [1] Sales Performance - In 2024, revenue from kitchen appliances, home appliances, and other products was 11.5 billion, 2.9 billion, and 2.1 billion yuan, with year-on-year growth of 16%, 17%, and 7% [2] - For Q4 2024, external sales and internal sales were 13.2 billion and 3.7 billion yuan, with year-on-year changes of +22% and -4% [2] - In Q1 2025, external sales grew by 16% while internal sales declined by 5%, indicating strong overseas demand despite ongoing domestic market challenges [2] Profitability and Cost Management - The gross profit margin for 2024 and Q1 2025 was 20.9% and 22.4%, with year-on-year changes of -1.83% and +0.5 percentage points [3] - The company managed to stabilize its expense ratios, with significant improvements in sales and management expense ratios in Q1 2025 compared to the previous year [3] - The net profit margin for 2024, Q4 2024, and Q1 2025 was 6.3%, 6.5%, and 6.4%, reflecting a notable increase in profitability in Q1 2025 [3] Investment Outlook - The company is a leading exporter in the small home appliance sector, with a strong customer base and scale advantages, actively expanding its customer and product categories [4] - The projected net profits for 2025 and 2026 are 1.2 billion and 1.3 billion yuan, with corresponding EPS of 1.5 and 1.6 yuan, indicating a favorable valuation with PE ratios of 9.7 and 8.7 times [4]

Core Viewpoint - The company reported strong financial performance for Q1 2025, with significant growth in net profit driven by reduced fair value losses and strong export sales [1][3]. Financial Performance - Q1 2025: Revenue reached 3.834 billion (up 10.4% YoY), net profit attributable to shareholders was 247 million (up 43.0% YoY), and non-recurring net profit was 245 million (up 15.3% YoY) [1]. - Q4 2024: Revenue was 4.131 billion (up 6.2% YoY), net profit attributable to shareholders was 268 million (up 11.1% YoY), and non-recurring net profit was 287 million (up 47.5% YoY) [1]. - Full Year 2024: Revenue totaled 16.821 billion (up 14.8% YoY), net profit attributable to shareholders was 1.053 billion (up 7.7% YoY), and non-recurring net profit was 1.084 billion (up 8.8% YoY) [1]. Dividend and Share Buyback - The company announced a cash dividend of 4.5 per 10 shares (including tax), with a total dividend payout rate of 42%, consistent with the previous year [2]. Revenue Analysis - Q1 2025: Export sales were 2.98 billion (up 16% YoY), continuing strong growth, while domestic sales were 860 million (down 5% YoY) [4][5]. - Full Year 2024: Export and domestic sales grew by 22% and declined by 4% respectively, indicating strong overseas demand but weak domestic consumption [6]. Profitability Analysis - Q1 2025: Gross margin improved by 0.5 percentage points YoY and 3.0 percentage points QoQ, while net profit margin increased by 1.5 percentage points YoY [6]. - Full Year 2024: Gross margin and net profit margin decreased by 1.8 and 0.4 percentage points YoY respectively, attributed to increased export share and intensified domestic competition [6]. Investment Outlook - The company is expanding its OEM categories and maintaining strong export growth, with plans to enhance its overseas supply chain capabilities [7]. - Revenue projections for 2025-2027 are 19 billion, 20.9 billion, and 22.8 billion respectively, with net profits expected to be 1.2 billion, 1.3 billion, and 1.4 billion [7].

Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The company continues to experience high growth in exports, with Q1 2025 external sales reaching 2.98 billion (up 16% year-on-year) [5] - Domestic sales in Q1 2025 were 860 million (down 5% year-on-year), showing a narrowing decline compared to Q4 [5] - The company plans to increase its investment in its Indonesian subsidiary by 50 million to strengthen its overseas supply chain capabilities [5] - The company has successfully expanded its product categories, with kitchen appliances and home appliances showing year-on-year revenue growth of 16% and 17% respectively in 2024 [5] - The company expects to benefit from domestic subsidies and a recovery in brand positioning, particularly in its self-owned brands [8] Revenue Analysis - In Q1 2025, total revenue was 3.834 billion (up 10.4% year-on-year), with a net profit attributable to the parent company of 247 million (up 43.0% year-on-year) [6] - For the full year 2024, total revenue was 16.821 billion (up 14.8% year-on-year), with a net profit of 1.053 billion (up 7.7% year-on-year) [6] - The company reported a cash dividend of 4.5 per 10 shares (including tax), resulting in a total dividend payout ratio of 42% [6] Profit Analysis - In Q1 2025, the gross margin increased by 0.5 percentage points year-on-year and 3.0 percentage points quarter-on-quarter, indicating an improvement in profitability [7] - The company’s gross margin for 2024 was 20.9%, reflecting a decrease due to increased export ratios and intensified domestic competition [7] Financial Forecast - The company forecasts revenues of 19 billion, 20.9 billion, and 22.8 billion for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 12.8%, 10.2%, and 9.1% [8] - The net profit attributable to the parent company is projected to be 1.178 billion, 1.309 billion, and 1.435 billion for the same years, with growth rates of 11.9%, 11.2%, and 9.6% respectively [10]