这12个新增场景，主要呈现出三大特征。 巧打"文化牌"。多个场景将工业遗存、历史文化与现代商业进行了结合。石家庄"织音1953"场景在保留 工业风貌的基础上注入现代元素，对工业遗存开启时尚变身；邯郸"磁州窑"场景以磁州窑文化遗存点位 为核心，将非遗技艺与陶瓷文创、研学体验相结合；沧州"吴桥杂技"场景则将独具特色的杂技文化IP与 演艺、研学、康养等业态融合，探索传统文化IP赋能消费升级。 商旅文体健多维联动激发消费新活力 本报讯（记者冯阳）逛街不再只是"买买买"，还能邂逅工业遗址里的音乐节、在千年窑火旁亲手烧制一 件瓷器、跟着体育赛事跑进景区和乡村……近日，省商务厅、省文旅厅等5部门，发布了新增的12个多 业态融合典型消费场景名单，推动一批沉浸式、体验式、融合式消费新地标加快发展，通过商旅文体健 多维联动激发消费新活力。 省商务厅相关负责人介绍，此前，河北已打造了首批28个多业态融合消费场景，有效集聚了人气、带动 了消费。此次新增的12个场景进一步扩面提质，为消费者提供更加丰富多元的消费体验。 具体来看，新增场景覆盖石家庄、承德、张家口、雄安新区等地，包括石家庄"织音1953"、承德"滦平 阿那亚·金山岭"、秦 ...

Core Insights - In 2025, Hebei Province's consumer market showed a stable and positive trend, with total retail sales of consumer goods reaching 15,483.2 billion yuan, a year-on-year increase of 5.6%, outpacing the national growth rate by 1.9 percentage points, ranking second in the country [1] Group 1: Consumer Market Performance - The implementation of consumption policies has effectively stimulated market demand, with the province's old-for-new policy leading to a total subsidy of 17.238 billion yuan, driving sales of 128.033 billion yuan [1] - Retail sales of household appliances and audio-visual equipment increased by 12.6%, furniture by 36.3%, and communication equipment by 41.1%, collectively accounting for 10.7% of retail sales in above-limit units, contributing 2.1 percentage points to growth [2] Group 2: Consumption Upgrade and Market Dynamics - The old-for-new policy not only boosted sales but also injected strong momentum into consumption upgrades, with retail sales of new energy vehicles growing by 7.8%, smartphones by 55.2%, and energy-efficient products by 91.6% [3] - The establishment of multi-format integrated consumption scenarios has become a new highlight, with 28 such scenarios attracting an average daily foot traffic of 19.52 million, a year-on-year increase of 9.43% [3] Group 3: E-commerce and Online Consumption - E-commerce in Hebei has rapidly developed, with online retail sales reaching 510.06 billion yuan, an increase of 8.9% [5] - The province has seen significant growth in logistics, with a total express delivery volume exceeding 10 billion pieces, making Hebei the fourth province in the country to achieve this milestone [4] Group 4: Community and Retail Innovations - Retail innovations at the grassroots level are advancing, with models like "restaurant-style fresh supermarkets" achieving annual sales of 520 million yuan [6] - The construction of convenient living circles is underway, covering approximately 410,000 residents, enhancing the accessibility of one-stop living services [6]

Core Insights - The 2025 Langfang Economic and Trade Fair introduces a new shopping experience through a consumer market featuring six streets and sixteen alleys, showcasing five distinct exhibition areas including specialty foods, health drinks, agricultural products, traditional crafts, and cultural daily goods [1][3] Group 1: Event Highlights - The consumer market is designed to be interactive, allowing visitors to shop, play, and explore, thus enhancing the overall experience [1] - The market features a unique layout with "6 streets and 16 alleys," which is a significant highlight of the event, showcasing selected consumer scenarios from 28 multi-industry integrated service consumption scenes across the province [3] Group 2: Product Offerings - The market presents a variety of domestic products, including high-quality goods and traditional brands, emphasizing the vitality of established names in the industry [3][5] - Innovative products such as the mini version of Baoding ice persimmons and creative items like keychains and pillows are introduced by local producers, showcasing the blend of traditional and modern offerings [5] Group 3: International Engagement - The market provides exclusive benefits for international buyers, including a "buy and return" service that facilitates tax refunds directly at the market, enhancing convenience for foreign visitors [5]