Investment Rating - The report assigns an "Accumulate" rating to the company, indicating a positive outlook for its stock performance relative to the market [10]. Core Insights - The company has shown strong revenue growth, with a 28.63% year-on-year increase in operating income for 2024, reaching 6.266 billion RMB, and a 21.37% increase in net profit attributable to shareholders, totaling 1.069 billion RMB [5]. - The growth in the konjac product category is significant, with the company’s vegetable products surpassing the traditional noodle products to become the largest category, accounting for 53.8% of total revenue in 2024 [6][9]. - The company is enhancing its multi-channel strategy, with offline and online sales contributing 88.8% and 11.2% of revenue respectively, showing a robust growth in both channels [6]. Summary by Sections Financial Performance - In 2024, the company achieved revenues of 6.266 billion RMB, with a breakdown of 2.667 billion RMB from noodle products, 3.371 billion RMB from vegetable products, and 229 million RMB from bean products [6]. - The second half of 2024 saw revenues of 3.327 billion RMB, reflecting a 30.73% year-on-year increase [5]. Profitability Metrics - The gross margin improved by 0.46 percentage points to 48.13% in 2024, driven by scale effects from revenue growth [6]. - The net profit margin for 2024 was 17.0%, with a decline in the second half to 13.6% due to increased costs and financial asset losses [7]. Future Projections - Revenue forecasts for 2025 to 2027 are 7.852 billion RMB, 9.275 billion RMB, and 10.617 billion RMB respectively, with corresponding net profits of 1.303 billion RMB, 1.585 billion RMB, and 1.911 billion RMB [8][10]. - The company is expected to maintain a sustainable growth trajectory, particularly in the konjac product line and new product launches [9]. Shareholder Returns - The company has a high dividend payout ratio of 99%, distributing 0.45 RMB per share, which reflects strong cash flow and commitment to shareholder returns [9].

Core Viewpoint - The company, Wei Long Mei Wei, reported a strong financial performance for the fiscal year 2024, with total revenue reaching 6.266 billion RMB, a year-on-year increase of 28.6%, and a net profit of approximately 1.068 billion RMB, up 21.3% from the previous year [1][2][8] Financial Performance Summary - Total revenue for 2024 was 6.266 billion RMB, representing a 28.6% increase year-on-year [2] - Gross profit amounted to 3.016 billion RMB, with a growth of 29.9% [2] - Gross margin improved to 48.1%, an increase of 0.4 percentage points [2] - Net profit for the year was 1.668 billion RMB, up 21.3% [2] - Basic earnings per share were 0.46 RMB, reflecting a 21.1% increase [2] - Proposed final dividends include a regular dividend of 0.11 RMB per share and a special dividend of 0.18 RMB per share [2] Strategic Developments - The company has adopted a "multi-category big single product" strategy since 2023, which has been further enhanced in 2024, leading to a more diversified product structure [2][3] - The revenue from vegetable products, particularly the konjac products, increased significantly, contributing to 53.8% of total revenue, up from 43.5% the previous year [3] - The company continues to innovate and expand its product offerings, launching new items to meet diverse consumer tastes [5] Market Position and Channel Strategy - Wei Long Mei Wei has made significant strides in channel development, enhancing its online and offline marketing strategies [6] - The company reported that offline revenue reached approximately 5.562 billion RMB, a 27.5% increase year-on-year, while online revenue grew to 0.705 billion RMB, up 38.1% [6] - The company has expanded its distribution network, with 1,879 offline distributors and a comprehensive online presence across various platforms [6][7] Brand and Consumer Engagement - The company has successfully engaged younger consumers through innovative marketing strategies, maintaining a strong brand presence [7] - Recent marketing campaigns, such as the "Durian Spicy Strip" and "Magic Konjac" promotions, have generated significant consumer interest and brand visibility [7] - Wei Long Mei Wei's brand evolution from "spicy strips" to a broader identity of "not just spicy" reflects its commitment to innovation and market relevance [8]