Investment Rating - Maintain "Add" rating for the industry [5] Core Viewpoints - The report highlights the rapid expansion of the "Good Idea Whole Food Selection" stores in Jiangsu, focusing on a multi-category discount retail model that combines snacks, fresh fruits, and baked goods, aiming to cater to the upgrading consumption in lower-tier markets [1][2][4] - The store's product mix includes a significant focus on high-quality items, with a clear emphasis on customer service, such as offering free fruit cutting and washing services, indicating a shift from merely price-based competition to quality and service enhancement [2][11][15] - The report suggests that the head of the snack retail system is entering a phase of rapid expansion, with the potential for further differentiation in store types and a robust supply chain to support this growth [4][26] Summary by Sections 1. Multi-Category Expansion and Store Types - "Good Idea Whole Food Selection" is expanding its store types and product categories, with plans for rapid franchise growth [1][10] - The store has opened six locations in Jiangsu, focusing on community-centric locations with larger store sizes compared to traditional snack stores [11][13] 2. Product and Service Quality - The store's product categories have expanded to include fresh fruits, short-shelf-life baked goods, and a variety of dairy and beverage products, while maintaining a selective SKU approach [2][15] - The overall product quality is high, with pre-packaged fruits and well-known brand household products, enhancing customer loyalty through superior service [15][20] 3. Store Layout and Pricing Strategy - The store layout is designed for clear product zoning and customer flow, with a focus on larger single product displays [20] - Pricing remains competitive, with discounts on various categories compared to traditional supermarkets and online platforms, maintaining a value proposition for consumers [21][23] 4. Investment Recommendations - The report emphasizes the potential for significant growth in the snack retail sector, with established players poised to leverage their supply chain advantages and expand into new product categories [4][26] - The ongoing franchise model and the introduction of new store types are expected to enhance market coverage and operational efficiency [4][26]

Investment Rating - Maintain "Add" rating for the industry [5] Core Insights - The report highlights the transformation of retail through the expansion of multi-category discount formats, particularly focusing on the "Good Idea Whole Food Selection" in Jiangsu, which combines various store types and aims for rapid franchise expansion [1][4][10] - The "Good Idea Whole Food Selection" has successfully opened six stores in Jiangsu, emphasizing a community-centric approach with larger store sizes compared to traditional snack stores [11][24] - The product mix includes fresh fruits, short-shelf-life baked goods, and a selection of daily necessities, positioning the store more as a food supermarket rather than a simple discount retailer [2][15] Summary by Sections 1. Multi-Category Expansion and Store Types - The "Good Idea Whole Food Selection" is expanding its franchise model with multiple store types, aiming to adapt to various market needs and consumer preferences [1][10] - The company has introduced a diverse range of products, including fresh produce and baked goods, while maintaining a focus on cost-effectiveness and quality [2][11] 2. Store Layout and Customer Experience - The store layout is designed for clear product zoning and customer flow, enhancing the shopping experience and encouraging cross-selling among different product categories [3][20] - The stores feature a significant display area for selected SKUs, which contrasts with the dense layout of traditional supermarkets, thereby improving visibility and accessibility [20] 3. Pricing Strategy - The pricing strategy continues to emphasize value, with many products priced significantly lower than competitors like Hema and traditional supermarkets, maintaining a competitive edge in the market [21][23] - The report provides specific pricing comparisons, showing that many items are offered at discounts ranging from 50% to 80% compared to other retailers [23] 4. Investment Recommendations - The report suggests that the industry is entering a phase of rapid expansion, with leading companies like Wanchen Group and Mingming Hen Mang poised to capitalize on their established supply chains and operational efficiencies [4][26] - The potential for further market penetration and the introduction of additional store formats is highlighted as a key growth driver for the industry [4][26]