今年暑期，河北各地积极挖掘文旅市场消费潜力，创新消费模式，提升消费体验，打造了一系列具有特色的消费场景。 在河北省衡水市，夜间旅游成为暑期文旅消费的新亮点。衡水湖旅游景区以亲水、露营、夜未央为主题，打造清凉戏水、星空露营、文化夜游、 舌尖烟火等主题狂欢场景，为游客献上自然与人文交织的夏日清凉之旅。 孩子们手持水枪，在清凉的水中与家长一同嬉戏，欢声笑语回荡在景区。来自河北省邢台市的游客张明说："平时总是工作忙，陪孩子的时间少， 在这儿既能凉快解暑，又能疯玩一场，这才是夏天该有的样子。" 河北省保定市涞源县夏季平均气温21摄氏度左右，当地文旅行业以"体验感"为核心，围绕白石山、涞源湖等核心旅游资源打造消费新场景，改 变"走马观花"式的旅游模式。 其中，白石山景区推出悬崖大荡绳、云中飞索、高空自行车等极限挑战项目和观日出活动。据白石山景区市场部负责人刘志红介绍，7月份以来， 景区累计接待游客3.5万人次，同比增长20%。在景区整体收入中，门票收入占比下降至40%。游客二次消费逐渐增多，人均达180元。 炎炎夏日，当人们还在为寻找避暑胜地而烦恼时，室内滑雪场却成为别样的清凉世界。位于石家庄市正定县的热雪奇迹雪场，吸引 ...

Core Viewpoint - Guizhou is actively promoting new tourism products and services to enhance visitor experience and attract both domestic and international tourists, coinciding with the 15th "China Tourism Day" [1][3]. Group 1: New Tourism Products and Initiatives - Guizhou is integrating various tourism sectors such as cultural tourism, wine tourism, sports tourism, and health tourism, launching diverse night tourism products like Huangguoshu Night Tour and immersive experiences [4]. - The province is also introducing unique cultural performances and events, including ethnic opera and various village-themed activities, to provide a richer experience for visitors [4]. Group 2: Consumer Incentives and Discounts - Guizhou has implemented consumer-friendly measures, offering free admission to state-owned A-level tourist attractions for specific groups, including children under 6, seniors over 65, and various professionals [5]. - For group tourists, the province has introduced the "2025 Guizhou Province 'Attracting Tourists' Reward Measures," which includes incentives for travel agencies and discounts for transportation services [5]. Group 3: Service Enhancements - To improve tourism services, Guizhou is launching initiatives like the "Satisfaction Tourism" campaign to enhance the travel environment and is working on upgrading hotels to four-star standards and above [6]. - The province is establishing visitor service points at key transportation hubs and enhancing training for tour guides to improve service quality [6].