双节假期太原直属文博场馆游客接待量和门票收入创历史新高 中新网太原10月9日电 (记者 胡健)2025年国庆、中秋期间，山西省太原市文物局直属的21处文博场馆为 游客提供了丰富的文化盛宴，游客接待量与门票收入双双创下历史新高。 假期伊始，太原市文物局便将安全置于首位。各场馆全面排查隐患，利用大数据预判客流，制定科学方 案，并在天龙山、龙山、晋祠公园湖边等危险区域加强警示防护。针对晋祠圣母殿前、双塔牡丹园等易 拥堵点位，增派安保力量疏导客流。北齐壁画博物馆、太原市博物馆等实行免费预约控流，其他场馆实 时监控预警，确保假期文物与游客安全。 面对激增的客流，各文博场馆普遍延长开放时间，北齐壁画博物馆、太原市博物馆等更是取消例行闭 馆。晋祠博物馆等增设通道、开辟绿色通道方便特殊群体，并加强保洁频次。全体工作人员坚守一线， 实行网格化管理，志愿者服务也随处可见。 双节期间，太原各文博场馆精心策划，推出75场主题社教活动和167个线上线下展览，让历史文化遗 产"活"起来。 双节期间，山西太原晋商博物院推出夜游活动。晋商博物院 提供 晋商博物院作为全省首家夜间开放博物馆，推出"古院新韵·潮玩国庆夜"系列活动，将国潮戏曲、主 ...

Group 1 - The night tourism market in Tongchuan City has gained popularity since summer, with various activities launched to stimulate nighttime consumption [1][4] - The "ecological + cultural tourism" model has enhanced the local tourism market by providing rich nighttime experiences, attracting more visitors [1] - The Huayuehui district has become a nighttime economic landmark, integrating night tours, shopping, dining, and entertainment, focusing on immersive consumer experiences [2] Group 2 - The Huayuehui district has upgraded its environment and introduced a free parking policy to stimulate consumption, resulting in over 1 million visitors and nearly 5 million yuan in revenue [3] - The Tongchuan Cultural and Tourism Bureau has organized over 500 diverse nighttime activities this summer, significantly increasing visitor participation [3] - Key scenic spots in Tongchuan have seen a 45% year-on-year increase in visitor numbers, indicating a sustained rise in market activity [4]

Core Insights - The summer season and nighttime activities are creating unique opportunities for boosting consumer spending [1] - Night tourism, as a vital part of the nighttime economy, is enhancing cultural experiences and reflecting changes in lifestyle [2] - Local governments are implementing supportive policies to promote nighttime tourism and economic activities [3] Group 1: Nighttime Economy - The combination of summer and nighttime activities is revitalizing consumer engagement in cities like Yangzhou [1] - Night tourism is witnessing a significant increase in demand, with domestic travel numbers reaching 3.285 billion and spending hitting 3.15 trillion yuan in the first half of 2025, marking a year-on-year growth of 20.6% and 15.2% respectively [2] - The projected total expenditure for nighttime tourism in China is approximately 1.91 trillion yuan for 2024, indicating a sustained upward trend in consumer interest [2] Group 2: Government Initiatives - Various local governments, including those in Yunnan and Sichuan, are launching policies to support nighttime tourism and economic growth [3] - Initiatives include the development of nighttime cultural and tourism consumption zones, enhancement of nighttime entertainment offerings, and the creation of unique nighttime festivals [3] - The shift from daytime to nighttime activities is fostering a vibrant urban atmosphere, integrating traditional culture with modern consumer experiences [3]

Group 1 - The core idea of the article highlights the vibrant "night economy" in Changsha, where nighttime consumption accounts for 60% of total daily spending [1] - The night activities at Du Fu Pavilion are designed to cater to different interests, featuring various scenes and interactive experiences [3] - The opening ceremony of the Du Fu Pavilion has become a popular event, symbolizing the injection of nighttime vitality into the city [4] Group 2 - The enhanced Du Fu Pavilion Square provides more opportunities for visitors to capture memorable moments at night, leading to a surge in related businesses such as photography services and costume rentals [6] - The area around Du Fu Pavilion features numerous cultural and creative shops, beverage stores, and snack stalls, enhancing the overall visitor experience [8] - The warm and friendly atmosphere of local tea houses and the screening of classic films at night attract both locals and tourists, further boosting the restaurant and accommodation sectors [10]

Core Viewpoint - The night economy is becoming a focal point for boosting summer consumption in various regions, providing direction for listed companies to innovate products and services [1] Group 1: Night Economy Growth - In July, Meituan Travel reported a nearly 100% month-on-month increase in search and review volumes related to "night tours" [1] - The number of existing night economy-related enterprises in China exceeds 1.65 million, with 168,600 new registrations this year [3] Group 2: Company Innovations - Companies are expanding their offerings in the night economy, such as Shanghai Haichang Ocean Park's immersive night stay experience, which has attracted a growing percentage of out-of-town visitors [2] - Chongqing Department Store is launching various offline interactive activities, while SanTe Cableway is incorporating robots into night performances at its theme park [2] Group 3: Consumer Trends - The search interest for "night tours" on Meituan Travel increased by nearly 230% in July, indicating a strong consumer interest across all age groups [4] - The night economy is evolving from traditional dining and shopping to include diverse activities like night sports, scenic night tours, and unique performances [4] Group 4: Government Initiatives - Local governments are actively developing night economy clusters tailored to regional characteristics, enhancing local consumer experiences and attracting tourists [5][6] - The Sichuan Provincial Department of Commerce is promoting the development of a night economy with distinct regional features, aiming to create core and demonstration areas for night consumption [6]

Core Insights - The night economy is becoming a focal point for boosting summer consumption and providing direction for listed companies to innovate products and services [1] Group 1: Night Economy Growth - In July, search volume and comment volume related to Meituan Travel's "night tours" increased by approximately 100% month-on-month [1] - The number of existing night economy-related enterprises in China exceeds 1.65 million, with 168,600 new registrations this year [3] Group 2: Company Innovations - Companies are expanding their offerings in the night economy, including night stays, night life festivals, and night performances, driven by emotional value and technological advancements [2] - Shanghai Haichang Ocean Park launched an immersive night stay experience, with 70% of night stay customers being local and 50% being from outside the city during the summer [2] Group 3: Consumer Trends - The search heat for "night tours" on Meituan Travel increased nearly 230% in July, indicating a growing interest across all age groups for night activities [4] - Nighttime activities such as boat rides, riverside walks, and museum night tours are becoming popular among consumers [4] Group 4: Government Initiatives - Local governments are actively developing night economy clusters, with regions like Henan and Sichuan promoting unique local night economy experiences [6] - The night economy is seen as a significant driver for service consumption, meeting local residents' needs while attracting tourists [5]