Core Viewpoint - The article emphasizes the establishment of the "Food and Beverage Consumption Influence List" by the China Food Health Seven Star Alliance, aimed at recognizing outstanding products, innovative models, and sustainable practices in the food and beverage industry [2]. Group 1: Overview of the Seven Star Alliance - Since its establishment in 2011, the China Food Health Seven Star Alliance has focused on sharing advanced concepts and best practices in food safety, aiming to maximize food safety and ensure consumers have access to healthy and safe food [2]. - The alliance is a non-profit, non-governmental national organization initiated by First Financial and Ecolab, with the China Chain Store & Franchise Association as an industry partner [2]. Group 2: New Initiatives and Awards - The newly introduced "Food and Beverage Consumption Influence List" includes five sub-awards: Phenomenal Product Influence Award, Innovative Model Influence Award, Cultural Heritage Influence Award, Low-Carbon Consumption Influence Award, and Digital Innovation Influence Award [2]. - A panel of 13 top experts from academia, the food and beverage industry, internet companies (such as Douyin, Meituan, Xiaohongshu), and media will select exemplary cases from numerous submissions [2]. Group 3: Call to Action - The article invites brands to participate in the evaluation process, encouraging them to showcase their innovative models and digital transformation efforts [2].