"该省省该花花"，当下，消费者过日子正前所未有地精打细算。经济加速下行，消费市场遇冷，这一态 势正深刻重塑着各行各业的发展格局。 相应的白酒消费直面冲击。这种冲击，直接体现在各大酒企陆续发布的中报数据上。洋河中报显示业绩 承压。 在消费理性化与行业调整期的共振下，白酒价值从"面子经济"向"里子需求"回归，大众消费价位白酒成 为重要战略机遇。另外，据行业数据显示，光瓶酒市场规模近年来持续增长，2024年已突破1500亿元大 关，预计2025年将达2000亿元，其中50-100元价格带增速超40%，成为白酒行业最具活力的增长极。 敏锐捕捉到上述变化和趋势，洋河积极调整战略，着力布局大众消费市场，焕新第七代海之蓝、打造洋 河大曲高线光瓶酒，旨在打造强劲增长点，为穿越周期积蓄新势能。 一是消费趋势更加保守。消费者花钱不再"大手大脚"，而是更倾向于"捂住钱袋子"。 洋河大曲高线光瓶酒则是洋河发力50-80元光瓶酒市场的战略级产品。主打"100%三年陈"，并获得"行业 内唯一拥有真年份认证"，精准切中消费者对"名酒品质、光瓶便利、亲民价格"的需求，将性价比推到 极致。同时，洋河与京东达成战略合作，双方将以高效协同的运作机 ...

Core Viewpoint - Moutai Health Wine Company has launched a new product named "Taiyuan Red" aimed at the "100 Yuan sauce liquor" market, primarily targeting the banquet sector [1][2]. Group 1: Product Launch - The new product "Taiyuan Red" comes in two specifications: 43 degrees and 53 degrees [1]. - The product was officially introduced during the "Yisi Year Moutai Red Tassel Sorghum Harvest Season" event on August 4, where it was showcased and available for tasting [1]. - Prior to the launch, the company had already begun promotional activities, including large outdoor advertisements along highways [1]. Group 2: Market Strategy - The launch of "Taiyuan Red" is part of Moutai's strategy to penetrate lower-tier markets and expand its reach into the mass consumer segment [2]. - The white liquor market is experiencing growth in the 100 to 300 Yuan price range, with a focus on county markets, retail channels, and banquet channels becoming new battlegrounds for liquor companies [2]. - The industry trend indicates that products in the mass price range are performing better in terms of sales, with less pressure on profits, inventory, and cash flow [2].