Core Insights - The launch of the Zhiji LS9, a new large 6-seat SUV positioned as SAIC's flagship model, has seen over 5,000 pre-orders within 25 minutes of its release, indicating strong market interest [2] - The LS9 aims to address traditional challenges associated with large SUVs, such as maneuverability and driving experience, by introducing the Lingxi Digital Chassis 3.0, which enhances driving dynamics and control [2][4] Market Positioning - The year 2025 is anticipated to be a pivotal year for large 6-seat SUVs, with multiple automakers entering the market, leading to intense competition in the high-end segment priced above 300,000 yuan [2] - The LS9's unique selling proposition includes innovative space utilization and advanced features, positioning it against competitors like Geely M9 and AITO M9 [2] Target Audience - The LS9 is designed with middle-aged male drivers in mind, addressing their desire for a large vehicle that is easy to drive, thereby expanding the potential market for high-end SUVs [3] Technological Innovations - The Lingxi Digital Chassis 3.0 features several technological advancements, including a unique bidirectional 24° smart four-wheel steering system, achieving a turning radius of just 4.95 meters, making it more agile than smaller vehicles [4] - The LS9 incorporates a dual-chamber closed air suspension and CDC system, allowing for rapid stiffness adjustments and improved ride comfort [4] Safety and Comfort Features - The LS9 emphasizes safety and comfort, introducing features such as a smart underfloor heating system, a fresh air system exceeding medical standards, and 4D mechanical massage seats [5] - The vehicle's design includes a "big flat" concept, promoting high space efficiency and versatile seating arrangements, catering to the needs of specific age demographics [5] Pricing Strategy - The LS9 is priced between 322,800 and 352,800 yuan, which is significantly lower than competitors like Li Auto L9 and AITO M9, providing a competitive edge in the market [5] - The company leverages SAIC's robust supply chain to offer advanced technology at reasonable price points, addressing the balance between high specifications and cost [5] Network Expansion - Zhiji is rapidly expanding its network, aiming to cover 150 cities with over 500 outlets by the end of the year, ensuring comprehensive market presence in first to fourth-tier cities [5] User-Centric Approach - The LS9's development reflects a user-centric approach, focusing on enhancing the driving experience and addressing common pain points associated with traditional large SUVs [4][5]

Core Insights - The launch of the Zhiji LS9, a new large six-seat SUV, has seen over 5,000 pre-orders within 25 minutes, indicating strong market interest [1] - The vehicle aims to address the traditional challenges of driving large cars, focusing on enhancing the driving experience for users [2] Market Positioning - The year 2025 is anticipated to be a pivotal year for large six-seat SUVs, with numerous competitors entering the market, leading to intense competition [3] - The Zhiji LS9 differentiates itself by targeting middle-aged male consumers who desire a large vehicle that is easy to drive, addressing common concerns about the maneuverability of large SUVs [3][4] Technological Innovations - The Zhiji LS9 features the Lingxi Digital Chassis 3.0, which includes a unique bidirectional 24° smart four-wheel steering system, achieving a turning radius of just 4.95 meters, making it more agile than smaller cars [4] - The vehicle incorporates advanced suspension systems that allow for rapid stiffness adjustments and improved handling on various terrains, enhancing the overall driving experience [4] Interior and Comfort Features - The LS9 introduces a "big flat" concept for its interior, boasting a high "usable area" of 86% and versatile space configurations, including zero-gravity seats and a "super big bed mode" [5] - It also features a first-of-its-kind intelligent heating system and a new air purification system that exceeds medical standards, enhancing passenger comfort [5] Pricing Strategy - The LS9 is priced between 322,800 and 352,800 yuan, which is significantly lower than competitors like the Li Auto L9 and AITO M9, providing a competitive edge in the market [6] - The company leverages SAIC Group's robust supply chain to offer advanced technology at reasonable prices, addressing the balance between high specifications and cost [6] Network Expansion - Zhiji is rapidly expanding its network, aiming to cover 150 cities with over 500 outlets by the end of the year, ensuring comprehensive market coverage [6]