大型SUV"9字辈"乱斗。 今年是大六座SUV的"大年"，这种热潮在蔚来体系两款车（乐道L90，蔚来新ES8）上市后体现得淋漓 尽致。这两款车均通过较低的定价收获了较高市场热度。 蔚来之后，近日，大六座SUV市场再次迎来一位"价格屠夫"。吉利银河M9近日公布了预售价，预售价 格区间为19.38万元~25.88万元，将大六座新能源SUV的入门门槛"卷"入了20万元以内。一般而言，新车 正式售价将低于预售价。 吉利汽车方面称，吉利银河M9预售24小时订单已超40000辆。 今年随着自主品牌纷纷攻向大型SUV市场，市场内玩家也激增。据不完全统计，今年上市的大型SUV车 型将高达十余款，其中"9字辈"车型颇多，吉利系就包括领克900、极氪9X、吉利星舰9、吉利银河M9， 除此之外还有乐道L90、腾势N9、深蓝S9、理想i9等。再加上已经是市场热销车型的问界M9和理想 L9，今年可谓是大型SUV的"9字辈"乱斗。 玩家增多的同时，相对于整个市场来看，大型SUV的市场规模却并不大。在过去一年中，大型SUV市场 的销量累计超33万辆，而其中销量前三的车型占据了超80%的市场份额，分别是问界M9、理想L9、问 界M8。 玩家 ...

Core Insights - The SUV market is experiencing significant growth, particularly in the "large six-seat" segment, which is becoming a focal point for manufacturers [3][4][5] - The introduction of new models, such as the Denza N9 and AITO M8, highlights the trend towards larger, more luxurious, and technologically advanced SUVs [4][5][6] - The shift in consumer preferences towards larger SUVs is driven by changes in family structures and the increasing demand for spacious vehicles [8][9] Market Trends - In May alone, over 10 new SUV models were launched in the domestic market, indicating a robust competitive landscape [3] - The "large six-seat" concept is emerging as a key trend, with various manufacturers introducing models that cater to this demand [4][5] - The pricing for "large six-seat" SUVs generally falls within the range of 250,000 to 400,000 yuan, positioning them as mid-to-high-end products in the SUV market [10][12] Consumer Behavior - The rise of multi-child families in China is significantly influencing the demand for larger SUVs, as families seek vehicles that can accommodate more passengers comfortably [8][9] - Consumers are increasingly viewing six or seven-seat SUVs as primary vehicles rather than supplementary options, reflecting a shift in purchasing attitudes [8][9] Competitive Landscape - The success of models like the Li Auto ONE has validated the market potential for large, spacious SUVs, prompting other manufacturers to follow suit [9][10] - The competitive environment is intensifying, with many brands launching similar models in close succession to capture market share [10][12] - The market is witnessing a price reduction trend, with some models like the Deep Blue S09 starting at approximately 239,900 yuan to differentiate from established competitors [12] Future Outlook - Analysts express caution regarding the sustainability of the "large six-seat" SUV trend, suggesting that changing demographic and economic factors may influence future demand [13][14] - The evolution of consumer preferences towards smaller, core family units could potentially reduce the appeal of larger SUVs in the long term [13] - The success of "large six-seat" SUVs is contingent upon manufacturers' ability to adapt to changing market dynamics and consumer needs [15]

Core Viewpoint - The launch of the Deep Blue S09, a six-seat flagship SUV, aims to meet the growing demand from young families for a versatile vehicle that offers safety, intelligence, space, comfort, and range at a competitive price of 239,900 to 309,900 yuan [1][3][19] Market Demand - The six-seat SUV market is experiencing growth due to upgraded family travel needs, particularly among young elite families born after 1985 [3][7] Product Features - The Deep Blue S09 emphasizes "leading experience and superior value," positioning itself against competitors like the Aion M9 and Li Auto L9 [7][19] - It boasts advanced safety features, including a robust collision safety design that exceeds global standards, ensuring passenger safety in all seating rows [8][12] - The vehicle is equipped with Huawei's advanced driving system and offers a comprehensive safety protection system with over 23 active safety features [11][19] Comfort and Space - The Deep Blue S09 has dimensions of 5205x1996x1800mm and a wheelbase of 3105mm, providing the largest trunk space in its class, accommodating up to seven 20-inch suitcases [12][19] - It features a unique one-piece smart mobile island and a highly comfortable third-row seating arrangement, enhancing passenger comfort [12][14] Technology and Entertainment - The SUV includes a dual 15.6-inch front display and a 21.4-inch rear entertainment screen, transforming the interior into a luxury entertainment space [14] - It incorporates the latest in intelligent driving technology, with plans for future OTA upgrades to enhance its capabilities [11][19] Powertrain and Efficiency - The Deep Blue S09 is powered by the Super Range Extender 2.0, achieving significant fuel efficiency and cost savings for users, with a reported savings of 3.967 billion yuan by April 2025 [15][17] - The vehicle features innovative heating technology that maintains performance in winter conditions [15] Pricing and Promotions - The Deep Blue S09 is available in five configurations, with promotional offers that can reduce the effective purchase price to as low as 204,900 yuan [17][19] - Special incentives are provided for early buyers and existing customers, addressing concerns about price depreciation [17]

Core Viewpoint - The Deep Blue S09, a family-oriented six-seat smart flagship SUV, has been officially launched with a price range of 239,900 to 309,900 yuan, offering significant purchase incentives and subsidies, making the effective price as low as 204,900 yuan [4][7]. Group 1: Product Features - The Deep Blue S09 is designed to enhance safety, especially in high-risk areas, with advanced collision test results showing superior performance in rear and side impacts, exceeding global safety standards [7][8]. - The vehicle features a spacious interior with dimensions of 5205mm x 1996mm x 1800mm and a wheelbase of 3105mm, accommodating up to seven 20-inch suitcases in the trunk [13]. - It is equipped with a range of luxury features, including dual 15.6-inch front screens and a 21.4-inch rear entertainment screen, transforming the interior into a mobile luxury entertainment space [13]. Group 2: Technological Advancements - The Deep Blue S09 incorporates Huawei's advanced driving assistance system (ADS 3.3) and will be among the first to upgrade to ADS 4 later this year, enhancing its parking capabilities [8]. - The vehicle boasts over 23 active safety features, supported by Huawei's all-direction collision avoidance system, ensuring comprehensive safety across various driving conditions [8]. Group 3: Powertrain and Efficiency - The SUV is powered by the original intelligent range extender system, capable of generating 3.63 kWh of electricity per liter of fuel, leading to significant cost savings for users, totaling 3.967 billion yuan as of April 30 this year [13]. - It features innovative heating technology that maintains winter range without compromise, enhancing overall driving performance [13]. Group 4: Market Positioning - The Deep Blue S09 aims to redefine the standards for flagship six-seat SUVs by offering superior safety, intelligence, space, and comfort, positioning itself competitively in the growing market for family-oriented SUVs [7][15].