Core Insights - The launch of the Zhiji LS9, a new large six-seat SUV, has seen over 5,000 pre-orders within 25 minutes, indicating strong market interest [1] - The vehicle aims to address the traditional challenges of driving large cars, focusing on enhancing the driving experience for users [2] Market Positioning - The year 2025 is anticipated to be a pivotal year for large six-seat SUVs, with numerous competitors entering the market, leading to intense competition [3] - The Zhiji LS9 differentiates itself by targeting middle-aged male consumers who desire a large vehicle that is easy to drive, addressing common concerns about the maneuverability of large SUVs [3][4] Technological Innovations - The Zhiji LS9 features the Lingxi Digital Chassis 3.0, which includes a unique bidirectional 24° smart four-wheel steering system, achieving a turning radius of just 4.95 meters, making it more agile than smaller cars [4] - The vehicle incorporates advanced suspension systems that allow for rapid stiffness adjustments and improved handling on various terrains, enhancing the overall driving experience [4] Interior and Comfort Features - The LS9 introduces a "big flat" concept for its interior, boasting a high "usable area" of 86% and versatile space configurations, including zero-gravity seats and a "super big bed mode" [5] - It also features a first-of-its-kind intelligent heating system and a new air purification system that exceeds medical standards, enhancing passenger comfort [5] Pricing Strategy - The LS9 is priced between 322,800 and 352,800 yuan, which is significantly lower than competitors like the Li Auto L9 and AITO M9, providing a competitive edge in the market [6] - The company leverages SAIC Group's robust supply chain to offer advanced technology at reasonable prices, addressing the balance between high specifications and cost [6] Network Expansion - Zhiji is rapidly expanding its network, aiming to cover 150 cities with over 500 outlets by the end of the year, ensuring comprehensive market coverage [6]

Core Insights - The competition in China's luxury electric vehicle market, particularly the "9 series," is intensifying with various brands vying for dominance through innovative strategies and technology [1][10] - New entrants like Leapmotor D19, Lantu Taisan, and Zhiji LS9 are redefining the flagship segment by focusing on core technologies rather than merely enhancing specifications [1][10] Technical Pathways - Leapmotor adopts a "counter-consensus" approach by using a pure electric mindset for range extension, featuring an 80.3 kWh battery with a pure electric range of 500 km and a smaller fuel tank [2][3] - Zhiji LS9 emphasizes a "star super range" concept with a 66 kWh battery, claiming a comprehensive electric experience for 1500 km, while maintaining low energy consumption [3][4] - Lantu Taisan combines a 1.5T engine with dual motors in an 800V hybrid system, achieving a pure electric range of 370 km and a total range exceeding 1400 km [3][4] Cost Control and Pricing Strategies - Zhiji LS9 is priced between 322,800 to 352,800 yuan, strategically avoiding direct competition with other models while leveraging SAIC's supply chain advantages [6][9] - Leapmotor emphasizes "conscientious pricing" by focusing on high-quality suppliers for critical components while self-developing other parts to optimize costs [6][7] - Lantu aims for aggressive pricing through localized manufacturing, enhancing cost advantages and ensuring supply chain security [7][8] Brand System Competition - The competition among flagship models extends beyond product features to brand system capabilities, with Lantu achieving significant sales growth through user engagement and feedback mechanisms [9][10] - Zhiji focuses on long-term brand recognition through technological differentiation, while Leapmotor employs a "dimensional attack" strategy to penetrate the high-end market [9][10] - The entry of Leapmotor D19, Zhiji LS9, and Lantu Taisan signifies a more complex competitive landscape, where technology, pricing, and brand systems play crucial roles in determining market success [10]

Core Insights - The "9 series" in China's new energy vehicle market has evolved into a symbol of luxury flagship models, with intense competition among brands like Li Auto, AITO, Zeekr, Leap Motor, and Lantu [1] - New entrants are adopting disruptive strategies to challenge established players, focusing on core technologies rather than merely competing on specifications [1] Technical Pathways - Different brands are pursuing distinct technical solutions for hybrid systems, with Leap Motor opting for a "counter-consensus" approach by using a pure electric mindset for range extension, featuring an 80.3 kWh battery and a 500 km electric range [2][3] - AITO's LS9 emphasizes a "star super range" concept with a 66 kWh battery, aiming for a seamless electric driving experience even in low battery conditions, achieving a fuel consumption of 2.81 L/100 km [3] - Lantu's Taishan adopts a hybrid approach with an 800V intelligent super hybrid system, combining a 1.5T engine and dual motors, achieving a pure electric range of 370 km and a total range exceeding 1400 km [3] Differentiated Strategies - Leap Motor focuses on maximizing electric usage for user experience, while AITO emphasizes a balanced approach between technology compatibility and user experience [4] - AITO's LS9 features advanced technologies like a digital chassis for improved maneuverability, while Lantu collaborates with tech giants for enhanced product competitiveness [4] Cost Control and Pricing Strategies - Cost control is crucial for pricing flexibility in the luxury car market, with AITO LS9 priced between 322,800 to 352,800 yuan, strategically avoiding direct competition with other models [6] - Leap Motor emphasizes "conscientious pricing" and self-research for core components, aiming to keep costs low while ensuring safety and reliability [6][7] - Lantu aims for aggressive pricing strategies through local manufacturing and deep supply chain integration, enhancing cost advantages [7] Brand System Competition - The competition among flagship models extends beyond product features to brand system capabilities, with Lantu achieving significant sales growth attributed to technology self-research and user engagement [9] - AITO leverages its technological strengths to create a differentiated brand perception, while Leap Motor adopts a "downward attack" strategy to build brand recognition [9][10] - The entry of Leap Motor D19, AITO LS9, and Lantu Taishan signifies a more complex competitive landscape in the luxury vehicle segment, where technology, pricing, and brand systems play critical roles [10]