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伟星新材(002372) - 2025年7月10日投资者关系活动记录表
2025-07-11 10:04
Market Demand and Sales Strategy - Current market demand remains weak, impacting overall sales performance [2] - The company emphasizes a "three high" positioning in its sales strategy, focusing on product upgrades and enhanced service to improve user experience and brand image [2] - The competitive landscape in the plastic pipe industry is intense, with small and medium enterprises facing significant challenges, leading to increased industry concentration [2] Product and Material Insights - The proportion of second-hand home renovation products is influenced by the age of previous renovations, with a higher likelihood of renovation for homes over 10 years old [2] - Raw material prices for the company's main products have remained in a "low fluctuation" state, with copper prices rising [2][3] Future Demand Outlook - Retail business demand is closely tied to economic conditions and consumer confidence; rigid demand is less affected, while improvement demand is suppressed by economic downturns [3] - If economic conditions improve, it is expected that improvement demand will gradually be released [3] Consumer Behavior and Partnerships - Despite trends of consumer downgrade, essential products like pipes and waterproofing are prioritized due to their critical nature and lower cost proportion in overall renovation expenses [3] - Home decoration companies are vital partners, and the company aims to provide high-quality products and services to support their growth [3] Business Development and International Strategy - The waterproof business is developing healthily through a "product + service" model, while the water purification business is still in the exploration phase [3] - Currently, overseas business revenue is low, with the company in the early stages of international strategy, focusing on market expansion and brand internationalization [3] - The company is cautiously considering acquisitions aligned with its core business strategy, but has not identified suitable targets yet [3]