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“大数据造房”项目贝宸S1入市 C2M模式重构地产开发逻辑
Zheng Quan Ri Bao Wang· 2025-12-15 07:44
Core Insights - The article highlights the launch of the high-end residential project "Financial City·Beichen S1" by Beike's subsidiary Beihome in Chengdu, which has set a record for land floor price in the city at 27,300 yuan/square meter [1] - The project has achieved significant sales, ranking second in total sales volume for properties priced over 20 million yuan in Chengdu within a month of opening [1] Group 1: Project Details - Beichen S1 was acquired for a total price of 1.076 billion yuan, marking a historic high for residential land in Chengdu [1] - The construction cost of Beichen S1 exceeds the land price, reaching over 30,000 yuan/square meter, which is uncommon in past residential projects [2] - The average selling price of the project is over 60,000 yuan/square meter, nearly at cost price [2] Group 2: Innovative Development Model - Beichen S1 introduces a C2M (Customer-to-Manufacturer) model, utilizing big data and AI to drive user demand research, transforming the traditional development workflow into a collaborative process involving developers, architects, and future residents [3] - The project incorporates top-tier suppliers and experts across various fields, focusing on customer-oriented design and innovation [3] Group 3: Smart Home Features - The project features a "Six Senses Smart System" integrated with Huawei's HarmonyOS, connecting over 310 smart devices across 19 categories, achieving four times the average level of high-end smart residences in China [4] - Notable innovations include high-end appliances and unique features like a foot bath in the elderly room and elevated washing machines for convenience [3][4] Group 4: Strategic Positioning - Beihome aims to position itself not as a new developer but as a partner providing comprehensive solutions for developers, owners, and construction parties, enhancing collaboration in the housing market [5] - The Beichen S1 project serves as a model for Beihome, emphasizing the importance of customer satisfaction and long-term partnerships for future growth [5]
贝好家武汉首个项目落地,以人定房按需定制
Sou Hu Cai Jing· 2025-11-06 15:53
Core Insights - Beihome's first project in Wuhan has officially launched, marking the introduction of its C2M (Customer to Manufacturer) model in the city [1][3] - The project, named "Tian Chuang Beihome·Yuan Cui," is positioned as a pure improvement-type residential development, featuring four 10-13 story buildings with main unit sizes of approximately 127, 142, and 170 square meters [3][4] - Beihome has acquired a 30% stake in Tian Chuang Yuan Cui, participating in the development of the West City Haob B plot, which was purchased for a total price of 341.5 million yuan [1][3] Project Details - The West City Haob B plot was acquired by Tian Chuang Real Estate for 341.5 million yuan, with a floor price of 14,506 yuan per square meter and a plot ratio of 2.0 [1] - The location is strategically situated in the core area of Wuchang's inner ring along the Yangtze River, close to public transport and various amenities, including hospitals and schools [1] - The project aims to leverage Beihome's strengths in big data and AI algorithms for product positioning and design, while Tian Chuang will manage the overall development [4] Market Outlook - Beihome views Wuhan as a promising market, being the first city in Central China to surpass a GDP of 2 trillion yuan, with growth in technology innovation, trade logistics, and cultural tourism [4] - The company has established a presence in multiple cities, with a total of 17 projects launched across major urban areas, indicating a robust expansion strategy [3]