Core Insights - The article highlights the successful launch of the "Financial City·Beicheng S1" project in Chengdu, which achieved 20 signed contracts within a month, ranking second in the city's annual cumulative signing volume for residential properties priced over 20 million [1] - The project utilizes a C2M (Customer to Manufacturer) model, leveraging big data and AI technology to enhance the development process and better meet customer needs [1][2] - The C2M model emphasizes customer involvement throughout the development process, transforming them from passive recipients to active participants in product design and iteration [5][6] Group 1: C2M Model Implementation - The C2M solution has been successfully implemented in multiple projects, with the Chengdu Beicheng S1 serving as a comprehensive example of this approach [3] - The model integrates various data sources to create algorithms that inform product decisions, allowing for precise targeting of customer preferences and pricing expectations [2][3] - The approach aims to break traditional zero-sum competition by fostering value creation among customers, service providers, and developers [1][3] Group 2: Customer-Centric Development - The C2M model places customer needs at the forefront, with a focus on identifying and addressing these needs throughout the development chain [5][6] - The introduction of interactive online communities allows customers to engage in the design process, providing feedback that can directly influence project outcomes [5][6] - This shift towards a customer-centric approach is seen as a significant evolution in the real estate development paradigm, moving away from traditional experience-based methods [6][7] Group 3: Strategic Positioning and Partnerships - The company positions itself as a "good partner" rather than a traditional developer, focusing on leveraging its data and customer insights to assist other developers [7][8] - The C2M model is designed for scalability, allowing for collaboration with various developers to create homes that better meet customer demands [7][8] - The company plans to expand its C2M solutions to more cities and partners, potentially including local investment companies and financial institutions, to further explore specialized roles within the industry [10]

Core Insights - Beike's subsidiary, Beihome, is innovating in the real estate sector by adopting a C2M (Customer to Manufacturer) model, positioning itself as a partner to developers rather than a traditional developer [2][10] - The launch of the "Financial City · Beichen S1" project in Chengdu marks Beihome's first self-operated project, showcasing its commitment to high-quality residential development [3][7] Group 1: Project Overview - Beihome acquired a land parcel in Chengdu for 1.076 billion, with a floor price of 27,300 per square meter, establishing a new benchmark for land prices [3] - The Beichen S1 project features luxury units ranging from 275 to 560 square meters, priced between 15.9 million and 54 million, with 108 total units [3] - Within a month of opening, Beichen S1 achieved 20 signed contracts, ranking second in the city for residential sales above 20 million [3] Group 2: Investment and Cost Structure - The construction cost of Beichen S1 exceeds 30,000 per square meter, with total costs surpassing 57,300 per square meter when including land costs [4] - Beihome has invested significantly in the project, with management deciding to allocate several hundred million from land price differences to enhance product quality [4][5] - The project features high-end materials and technology, with construction costs for luxury facades exceeding 4,000 per square meter, significantly higher than the industry average [4] Group 3: Innovative Features and Design - Beichen S1 incorporates a "Six Senses® Smart System," integrating over 310 smart devices, which is four times the average for high-end residences in China [5] - Unique design elements address common residential pain points, such as air conditioning in garbage rooms and specialized features for elderly residents [5][7] - The project has been recognized for its thoughtful design and high-quality materials, setting a new standard for luxury housing in Chengdu [6][8] Group 4: Strategic Vision and Market Positioning - Beihome aims to redefine real estate development by prioritizing customer needs over traditional development practices, as exemplified by the Beichen S1 project [7][11] - The company has garnered interest from over 50 developers, indicating strong industry recognition and potential for collaboration [8] - Beihome's C2M model is expected to drive innovation in the housing sector, similar to the impact of Huawei's technology in the automotive industry [10][11]

Core Viewpoint - The article highlights the innovative "C2M" (Customer to Manufacturer) model adopted by the "Financial City·Beichen S1" project, which allows consumers to directly participate in the design and production of residential properties, aligning with current market demands and the shift towards a buyer's market in real estate [2][8]. Group 1: Project Overview - The "Financial City·Beichen S1" project, developed by Beike's Beihome, features a unique architectural design and high construction costs, exceeding many luxury properties in Shanghai and Shenzhen, with a construction cost of over 30,000 yuan/m² [1][3]. - The project was acquired for a total price of 1.076 billion yuan, setting a new record for residential land prices in Chengdu at 27,300 yuan/m² [2]. - The project has attracted significant attention from over 50 real estate developers and service providers since its demonstration area opened [1]. Group 2: Innovative Features - Beichen S1 incorporates advanced design elements, including a "landscape home" concept with over 200 types of plants and extensive use of natural materials, creating a luxurious and nature-integrated living environment [4]. - The project features a high level of smart home technology, with over 310 smart devices integrated into the living spaces, achieving four times the average level of high-end smart residences in China [4]. Group 3: Customer-Centric Approach - The C2M model emphasizes understanding customer needs through big data insights, allowing for a more tailored design process that prioritizes customer preferences over traditional real estate norms [6][8]. - The project design includes unique features based on customer feedback, such as specialized amenities for elderly residents and enhanced living conveniences, showcasing a commitment to long-term resident satisfaction [7]. Group 4: Market Implications - The shift from a seller's market to a buyer's market since 2021 has necessitated a focus on quality and customer satisfaction in real estate development, with companies needing to adapt to these changing dynamics [8]. - Beihome's approach positions it as a data-driven residential development service platform, aiming to redefine the real estate landscape by prioritizing customer perspectives and needs [8].

Core Viewpoint - Beike's residential development service platform, Beihome, has officially launched its first project, "Financial City·Beichen S1," marking its entry into real estate development and validating its core C2M (Customer to Manufacturer) model [1][6]. Group 1: Project Launch and Strategy - Beihome was established following Beike's strategic upgrade in July 2023, with the aim of leveraging data advantages to enhance product offerings through the C2M model [2][7]. - The project "Financial City·Beichen S1" was acquired for a total price of 1.076 billion yuan, with a floor price of 27,300 yuan per square meter and a premium rate of 42.19% [2][7]. - The project has seen 25 units signed since its opening, while the second project, "Beilian C1," received 81 family subscriptions on its first day of opening [2][7]. Group 2: C2M Model and Operational Insights - The C2M model focuses on using big data and AI algorithms to analyze customer needs, predicting product types and price expectations to inform project positioning [2][7]. - Beihome's self-operated projects serve to validate and enhance its C2M capabilities, allowing for a complete cycle of land acquisition, design, construction quality control, and marketing [2][8]. - The company plans to shift away from self-operated projects after validating its model, opting for a light-asset approach to maximize value creation [3][8]. Group 3: Data-Driven Decision Making - Beihome has established 17 diverse real estate development projects across major cities, collaborating with various developers [9]. - The effectiveness of the C2M model is evaluated through key performance indicators, including the alignment of target customer profiles with actual buyers and the consistency of pricing models with sales outcomes [10]. - The design process emphasizes customer needs over traditional developer experience, as demonstrated by a shift in architectural orientation based on customer preferences for views rather than traditional layouts [10]. Group 4: Future Collaboration and Expansion - Beihome's future collaborations will extend beyond traditional developers to include city investment companies, construction agents, and asset-holding investors [10].

Core Insights - The article highlights the launch of the high-end residential project "Financial City·Beichen S1" by Beike's subsidiary Beihome in Chengdu, which has set a record for land floor price in the city at 27,300 yuan/square meter [1] - The project has achieved significant sales, ranking second in total sales volume for properties priced over 20 million yuan in Chengdu within a month of opening [1] Group 1: Project Details - Beichen S1 was acquired for a total price of 1.076 billion yuan, marking a historic high for residential land in Chengdu [1] - The construction cost of Beichen S1 exceeds the land price, reaching over 30,000 yuan/square meter, which is uncommon in past residential projects [2] - The average selling price of the project is over 60,000 yuan/square meter, nearly at cost price [2] Group 2: Innovative Development Model - Beichen S1 introduces a C2M (Customer-to-Manufacturer) model, utilizing big data and AI to drive user demand research, transforming the traditional development workflow into a collaborative process involving developers, architects, and future residents [3] - The project incorporates top-tier suppliers and experts across various fields, focusing on customer-oriented design and innovation [3] Group 3: Smart Home Features - The project features a "Six Senses Smart System" integrated with Huawei's HarmonyOS, connecting over 310 smart devices across 19 categories, achieving four times the average level of high-end smart residences in China [4] - Notable innovations include high-end appliances and unique features like a foot bath in the elderly room and elevated washing machines for convenience [3][4] Group 4: Strategic Positioning - Beihome aims to position itself not as a new developer but as a partner providing comprehensive solutions for developers, owners, and construction parties, enhancing collaboration in the housing market [5] - The Beichen S1 project serves as a model for Beihome, emphasizing the importance of customer satisfaction and long-term partnerships for future growth [5]

Core Insights - The article discusses the launch of the high-end residential project "Financial City·Beicheng S1" by Beike's subsidiary Beihome, which has garnered significant industry attention due to its innovative design and technology [1] Group 1: Project Overview - Beicheng S1 features a pioneering architectural style, three-dimensional landscape design, and comprehensive smart home technology [1] - The project is based on a C2M (Customer-to-Manufacturer) model, introducing a series of innovations that differentiate it from traditional residential offerings [1] Group 2: Industry Response - Following the opening of the Beicheng S1 demonstration area, over 50 real estate developers, including major players like China Resources Land, China Merchants Shekou, Vanke, and others, visited for inspection [1]

Group 1 - The recent commercial land auctions have been significant, with Dayuecheng Holdings winning a 104-acre commercial land in the Caiqiao area of Qingyang District, marking its establishment in the area [1] - The Financial City Phase III successfully auctioned three parcels of commercial land totaling 81 acres, with China Yajiang Group Co., Ltd. Chengdu Branch as the winning bidder, achieving floor prices of 3094 yuan/m², 3098 yuan/m², and 3275 yuan/m² [1][6] - The three parcels of land have different characteristics, with two having a plot ratio of 4.5 and a maximum building height of 110 meters, while one has a plot ratio of 4.0 and a maximum height of 80 meters [6] Group 2 - China Yajiang Group has established three companies in Chengdu prior to the land auction, indicating a strategic move to solidify its presence in the region [10] - The Financial City Phase III is now confirmed as the landing site for the trillion-level central enterprise, Yajiang Group, contributing to a robust industrial landscape in the area [10] - The Financial City area has become the highest-priced district in Chengdu, with previous land sales setting new price records, such as Beihome's acquisition at 27,300 yuan/m² and Jianda's at 41,200 yuan/m² [12][14]