你是否发现，传统百货商城的"逛吃买"模式，正在被互联网浪潮悄悄改变？当线上购物成为日常，当"即时满 足"成为刚需，实体百货如何打破"冷清"魔咒，用互联网思维激活消费新场景？答案或许藏在三个关键词里。 - 第一招：线上流量"精准捕获"，线下体验"深度绑定" 正是在这样的背景下，华品百货商负责人对行业进行了深入的思考，并决定借助互联网进行转型升级，以线 下为基础，互联网为渠道，通过小程序搭建商城，通过公众号进行推广，通过社群进行精准营销，最终实 现"互联网化营销"。 互联网时代，消费者的需求像"碎片化拼图"——有人要性价比，有人追潮流感，有人重体验感。传统百货 的"大而全"模式逐渐失效，取而代之的是"小而精"的场景化布局。通过分析线上消费数据，某商场发现周边 年轻群体对"宠物友好""轻运动"需求激增，于是将部分楼层改造为"宠物乐园+运动装备区"，并引入线上预约 制服务，既避免客流拥挤，又提升消费黏性。数据不是冰冷的数字，而是消费者用脚投票的"指南针"。 第三招：会员体系"云端互联"，服务从"单次交易"到"长期陪伴" 传统百货的会员卡，常因积分兑换繁琐、权益单一被消费者"束之高阁"；而互联网赋能的会员体系，正在 让 ...

天下秀产品 该大数据类产品由天下秀投递并参与金猿组委会×数据猿×上海大数据联盟共同推出的《2025中国大数据产业年度创新服务产品——十年标杆产品》榜单/奖 项评选。 WEIQ红人营销平台诞生于2011年，正值中国社交媒体从图文向视频转型、红人经济萌芽的早期阶段。当时，大数据技术尚未广泛应用于营销领域，企业与 红人之间的连接效率低、信息不对称，缺乏标准化、规模化的交易机制。WEIQ的创立初衷，正是为了解决"红人与企业高效精准匹配"这一行业元问题，致 力于构建一个技术驱动的去中心化营销基础设施。 历经十余年发展，WEIQ已成长为中国领先的红人营销撮合与交易平台。平台持续沉淀投放数据，目前已积累超354.5万红人账户、21.9万商家客户。2024年 全年营业总收入40.66亿元，展现出强大的平台生命力与商业价值。 2016年：平台实现跨平台数据整合，支持微博、微信等多平台红人资源接入，初步建立红人标签体系。 2018年：推出SMART全案服务品牌，面向大型品牌客户提供策略定制、投放执行、效果追踪的一站式服务。 2021年：上线"热浪数据"平台，提供抖音、小红书、B站等全链路社交数据分析与策略支持。 2024年：完成 ...

Core Insights - The article emphasizes the transformation of digital marketing in the post-internet era, focusing on "Marketing 5.0" as a core framework that integrates private traffic operations, the CIDR model, membership systems, and multi-channel collaboration to assist companies in upgrading from traditional marketing to precise, full lifecycle management [1][6]. Group 1: Marketing Evolution - Marketing has evolved from 1.0 (product-oriented) to 5.0 (private traffic era), addressing the challenges of a "marketing jungle" characterized by rapid new media iterations and dispersed traffic [1][31]. - The shift in focus is from "building products" to "counting customers," emphasizing customer numbers and consumption frequency, and managing growth through a customer pyramid structure [1][6]. Group 2: CIDR Model and Membership System - The CIDR model (Contact-Identify-Data-React) serves as the core integration framework, covering customer touchpoints across various scenarios and utilizing CRM/SCRM for customer segmentation and data collection [2][14]. - Membership systems are designed based on annual spending, offering benefits such as discounts and points, with a suggested point system of 1 point per 1 yuan spent, balancing costs and perceived customer value [2][12]. Group 3: Multi-Channel Marketing and Private Traffic Operations - Multi-channel marketing and private traffic operations are identified as key implementation paths, utilizing technologies like QR codes and location-based services for precise customer engagement [3][39]. - Social media marketing is centered around customer needs, focusing on community engagement, relevant content creation, and user-driven interactions to stimulate customer advocacy [3][8]. Group 4: Data Integration and Effectiveness Evaluation - The strategy emphasizes the importance of data integration and effectiveness evaluation, advocating for the use of big data analytics to identify high-value customers and assess marketing effectiveness through metrics like Customer Lifetime Value (CLV) [3][39]. - The ultimate goal is to achieve a sustainable growth strategy through precise brand marketing, interactive virtual and physical integration, and seamless transaction platform connections [3][8].

Core Insights - The RCEP region is experiencing accelerated economic integration, with cross-border finance and digital trade becoming key growth engines for the global economy [1][3] - The demand for international talent with expertise in cross-border data compliance, digital marketing, and supply chain management is surging due to the explosive growth in digital trade and blockchain finance [3][5] Group 1: Digital Trade and Blockchain Finance - In 2021, RCEP member countries' digital trade exports reached $606.977 billion, a year-on-year increase of 14.84%, while the blockchain finance market is expected to exceed 200 billion RMB by 2025 [1] - The cross-border e-commerce import and export total for China is projected to surpass $369 billion, with Southeast Asia's e-commerce market expected to exceed $300 billion by 2025 [3] - The cross-border settlement scale based on blockchain is expected to exceed $1.2 trillion by 2026, with transaction fees reduced by 75% compared to traditional systems [3] Group 2: Talent Development and Educational Initiatives - The Capital University of Economics and Business (CUEB) International Undergraduate Program is implementing a "business + data science" dual-engine curriculum to meet industry needs [5] - The program collaborates with over 300 companies, providing students with internship opportunities and a direct pathway to employment, resulting in a job placement rate 6.2 times higher than ordinary institutions [6] - Graduates receive both domestic and overseas degrees, benefiting from various policy incentives that enhance their employability in multinational companies [7] Group 3: Global Career Pathways - The CUEB International Undergraduate Program offers a three-tiered training system that facilitates students' transition from local to global career opportunities [9] - The program includes an EAP academic English curriculum that allows students to bypass IELTS requirements for admission to top global universities [9] - The introduction of a transfer pathway to the University of Hong Kong enables students to convert 70% of their credits after completing their first year abroad, enhancing their academic progression [9]