Core Insights - The article emphasizes the transformation of digital marketing in the post-internet era, focusing on "Marketing 5.0" as a core framework that integrates private traffic operations, the CIDR model, membership systems, and multi-channel collaboration to assist companies in upgrading from traditional marketing to precise, full lifecycle management [1][6]. Group 1: Marketing Evolution - Marketing has evolved from 1.0 (product-oriented) to 5.0 (private traffic era), addressing the challenges of a "marketing jungle" characterized by rapid new media iterations and dispersed traffic [1][31]. - The shift in focus is from "building products" to "counting customers," emphasizing customer numbers and consumption frequency, and managing growth through a customer pyramid structure [1][6]. Group 2: CIDR Model and Membership System - The CIDR model (Contact-Identify-Data-React) serves as the core integration framework, covering customer touchpoints across various scenarios and utilizing CRM/SCRM for customer segmentation and data collection [2][14]. - Membership systems are designed based on annual spending, offering benefits such as discounts and points, with a suggested point system of 1 point per 1 yuan spent, balancing costs and perceived customer value [2][12]. Group 3: Multi-Channel Marketing and Private Traffic Operations - Multi-channel marketing and private traffic operations are identified as key implementation paths, utilizing technologies like QR codes and location-based services for precise customer engagement [3][39]. - Social media marketing is centered around customer needs, focusing on community engagement, relevant content creation, and user-driven interactions to stimulate customer advocacy [3][8]. Group 4: Data Integration and Effectiveness Evaluation - The strategy emphasizes the importance of data integration and effectiveness evaluation, advocating for the use of big data analytics to identify high-value customers and assess marketing effectiveness through metrics like Customer Lifetime Value (CLV) [3][39]. - The ultimate goal is to achieve a sustainable growth strategy through precise brand marketing, interactive virtual and physical integration, and seamless transaction platform connections [3][8].

Core Insights - The RCEP region is experiencing accelerated economic integration, with cross-border finance and digital trade becoming key growth engines for the global economy [1][3] - The demand for international talent with expertise in cross-border data compliance, digital marketing, and supply chain management is surging due to the explosive growth in digital trade and blockchain finance [3][5] Group 1: Digital Trade and Blockchain Finance - In 2021, RCEP member countries' digital trade exports reached $606.977 billion, a year-on-year increase of 14.84%, while the blockchain finance market is expected to exceed 200 billion RMB by 2025 [1] - The cross-border e-commerce import and export total for China is projected to surpass $369 billion, with Southeast Asia's e-commerce market expected to exceed $300 billion by 2025 [3] - The cross-border settlement scale based on blockchain is expected to exceed $1.2 trillion by 2026, with transaction fees reduced by 75% compared to traditional systems [3] Group 2: Talent Development and Educational Initiatives - The Capital University of Economics and Business (CUEB) International Undergraduate Program is implementing a "business + data science" dual-engine curriculum to meet industry needs [5] - The program collaborates with over 300 companies, providing students with internship opportunities and a direct pathway to employment, resulting in a job placement rate 6.2 times higher than ordinary institutions [6] - Graduates receive both domestic and overseas degrees, benefiting from various policy incentives that enhance their employability in multinational companies [7] Group 3: Global Career Pathways - The CUEB International Undergraduate Program offers a three-tiered training system that facilitates students' transition from local to global career opportunities [9] - The program includes an EAP academic English curriculum that allows students to bypass IELTS requirements for admission to top global universities [9] - The introduction of a transfer pathway to the University of Hong Kong enables students to convert 70% of their credits after completing their first year abroad, enhancing their academic progression [9]