货郎秀绝活 元旦当天上午，30多席摊位沿着荷花市场栈道一字排开，飞檐转角与大红灯笼交相辉映，年味小吃、主 题年货、文创好物齐聚一堂。 糖葫芦、龙须酥、吹糖人等传统美食一应俱全，六必居、庆云楼、内同兴等京城老字号摊位前更是排起 长龙，刚买到糖葫芦的小朋友开心地说："这个冰糖葫芦又酸又甜，太好吃了！" 滑稽的货郎 白塔寺药店、中轴线文创、故宫角楼文创、南锣礼物等特色商品摊位前，本地市民和游客一起挑选伴手 礼。一位外地游客兴致勃勃地分享："这里的北京文创又新又漂亮，我买了一大堆，把新年的祝福带给 家人朋友。" 转自：北京日报客户端 一湖冰面连通中轴文化，一条街巷汇聚节日烟火，2026年元旦，第二届什刹海冰雪嘉年华暨新春荷花吉 市在什刹海景区荷花市场拉开帷幕。以前、后海的天然冰场与荷花市场街区为核心场域，为市民、游客 带来集冰雪运动、年节市集、非遗文化于一体的冬季城市嘉年华。 除了热闹的市集，文化展览为嘉年华增色不少。此次新春文化特展借鉴清代画家黄钺的《京辇春熙 图》，通过立体叠景、镂空雕刻等形式，将古画中"春幡剪彩""货郎春市""燕九嬉春"等京城年俗场景转 化为可步入的沉浸式体验。 展览中还镶嵌"笔墨纳吉祝新春"" ...

Core Insights - The establishment of the Longhushan Scenic Area Fufeng Cultural and Creative Store indicates a growing trend in the retail sector focused on cultural and artistic products [1] Company Summary - The newly registered entity is an individual business with a registered capital of 10,000 RMB [1] - The legal representative of the business is Bai Mingjun [1] Industry Summary - The business operations include retail of arts and crafts, collectibles (excluding ivory and its products), and jewelry [1] - The store also engages in internet sales, excluding items that require special permits [1] - The business is authorized to operate independently based on its business license, without needing further approvals for its activities [1]

Core Viewpoint - Yuanlong Yatu has established a wholly-owned subsidiary, Yuanlong Yuanchuang Culture (Beijing) Co., Ltd., and launched a retail sub-brand "Yuanlong Yuanchuang," marking its entry into the C-end consumer market and the beginning of a new journey in IP cultural retail [1][2] Group 1 - The establishment of Yuanlong Yuanchuang signifies Yuanlong Yatu's transition from being a B-end industry leader to entering the C-end consumer sector, enhancing its "big IP cultural" strategy [1] - The new retail brand will focus on creating immersive IP cultural experiences through various scenarios, with the first offline store set to open in August in Beijing's Dajixiang commercial area, a new urban landmark [1] - The store will feature popular IPs such as Minions, How to Train Your Dragon, Jurassic World, and NBA, offering a one-stop immersive IP experience for consumers [1] Group 2 - In addition to popular domestic and international IPs, Yuanlong Yatu is also exploring and integrating traditional Chinese culture through products like "Fuman Zhonghua" and red-themed series, which will be available in the new retail space [2] - The company plans to drive growth through a combination of "gift products + new media marketing + big IP culture," leveraging Web3 and AI technologies to create new consumer connection models [2] - Yuanlong Yuanchuang will serve as a frontline platform for connecting young users with IPs and is seen as a key driver for exploring new growth trajectories for Yuanlong Yatu [2]