Core Viewpoint - Yuanlong Yatu has established a wholly-owned subsidiary, Yuanlong Yuanchuang Culture (Beijing) Co., Ltd., and launched a retail sub-brand "Yuanlong Yuanchuang," marking its entry into the C-end consumer market and the beginning of a new journey in IP cultural retail [1][2] Group 1 - The establishment of Yuanlong Yuanchuang signifies Yuanlong Yatu's transition from being a B-end industry leader to entering the C-end consumer sector, enhancing its "big IP cultural" strategy [1] - The new retail brand will focus on creating immersive IP cultural experiences through various scenarios, with the first offline store set to open in August in Beijing's Dajixiang commercial area, a new urban landmark [1] - The store will feature popular IPs such as Minions, How to Train Your Dragon, Jurassic World, and NBA, offering a one-stop immersive IP experience for consumers [1] Group 2 - In addition to popular domestic and international IPs, Yuanlong Yatu is also exploring and integrating traditional Chinese culture through products like "Fuman Zhonghua" and red-themed series, which will be available in the new retail space [2] - The company plans to drive growth through a combination of "gift products + new media marketing + big IP culture," leveraging Web3 and AI technologies to create new consumer connection models [2] - Yuanlong Yuanchuang will serve as a frontline platform for connecting young users with IPs and is seen as a key driver for exploring new growth trajectories for Yuanlong Yatu [2]