"潮玩不是试一试，而是我们必须做、长期做的事。"杭州恺顽科技有限公司（简称"恺顽科技"）CEO陈 倩倩向证券时报记者表示。 恺顽科技是A股游戏公司恺英网络（002517）的子公司。2025年12月初，恺顽科技的潮玩产品"暖星谷 梦游记"公开发售，这是恺英网络在AI潮玩领域的重要落子。 早年潮玩行业融资中，专业投资机构是主要参与者。而2025年潮玩融资的另一个显著变化是，上市公司 的热情大幅提升，进场"抢地盘"，并已成为赛道的重要"玩家"。 2025年5月，A股公司万达电影（002739）与港股上市公司中国儒意旗下儒意星辰，共同完成了对知名 潮玩品牌52TOYS的投资，耗资约1.44亿元。港股上市网文巨头阅文集团在此前投资卡牌企业Hitcard 后，2025年又作为独家战略投资者投资了毛绒潮玩品牌"超级元气工厂"。 刚刚过去的2025年，潮玩不仅掀起了一轮消费热潮，也迎来了新一轮投融资热潮。一级市场，专业创投 机构、细分领域巨头纷纷入场"淘金"，行业亿元级融资案例频现；二级市场，部分潮玩企业股价飙升， 龙头泡泡玛特市值一度突破3000亿港元。 大额融资频现 国内潮玩市场已发展多年，但2025年被视为行业真正"破 ...

Core Viewpoint - Yuanlong Yatu has established a wholly-owned subsidiary, Yuanlong Yuanchuang Culture (Beijing) Co., Ltd., and launched a retail sub-brand "Yuanlong Yuanchuang," marking its entry into the C-end consumer market and the beginning of a new journey in IP cultural retail [1][2] Group 1 - The establishment of Yuanlong Yuanchuang signifies Yuanlong Yatu's transition from being a B-end industry leader to entering the C-end consumer sector, enhancing its "big IP cultural" strategy [1] - The new retail brand will focus on creating immersive IP cultural experiences through various scenarios, with the first offline store set to open in August in Beijing's Dajixiang commercial area, a new urban landmark [1] - The store will feature popular IPs such as Minions, How to Train Your Dragon, Jurassic World, and NBA, offering a one-stop immersive IP experience for consumers [1] Group 2 - In addition to popular domestic and international IPs, Yuanlong Yatu is also exploring and integrating traditional Chinese culture through products like "Fuman Zhonghua" and red-themed series, which will be available in the new retail space [2] - The company plans to drive growth through a combination of "gift products + new media marketing + big IP culture," leveraging Web3 and AI technologies to create new consumer connection models [2] - Yuanlong Yuanchuang will serve as a frontline platform for connecting young users with IPs and is seen as a key driver for exploring new growth trajectories for Yuanlong Yatu [2]