汽车/乘用车 比亚迪（002594.SZ） 2026 年 03 月 02 日 投资评级：买入（维持） | 日期 | 2026/3/2 | | --- | --- | | 当前股价(元) | 96.79 | | 一年最高最低(元) | 416.98/85.88 | | 总市值(亿元) | 8,824.54 | | 流通市值(亿元) | 3,375.30 | | 总股本(亿股) | 91.17 | | 流通股本(亿股) | 34.87 | | 近 3 个月换手率(%) | 59.39 | 股价走势图 数据来源：聚源 -32% -16% 0% 16% 32% 2025-03 2025-07 2025-11 比亚迪 沪深300 相关研究报告 《Q3 业绩环比提升，海外业务、方程 豹表现相对亮眼—公司信息更新报 告》-2025.11.3 《Q1 业绩高增，上海车展新车百花齐 放、全球化加速—公司信息更新报告》 -2025.4.28 《Q1 业绩预计高增，"海外市场+新车 周期"持续发力—公司信息更新报告》 -2025.4.9 2 月海外销量首超国内，出海、新技术搭载回暖可期 ——公司信息更新报告 | 邓健全（分析师） ...

Core Viewpoint - The article discusses the recently launched BYD Sea Lion 07 DMI, highlighting its pricing, features, and market reception, while also addressing the confusion among customers regarding the various models offered by BYD [1][2]. Pricing and Offers - The Sea Lion 07 DMI is available in three configurations with a price range of ¥169,800 to ¥205,800, and current promotions include four free maintenance services and trade-in subsidies of ¥5,000 for other brands and ¥6,000 for its own products [2][3]. Customer Reception - There has been a low level of customer interest in the Sea Lion 07 DMI, with few customers specifically inquiring about the model, and some expressing that the price seems high compared to competitors like the Tang, which offers significant discounts [6][8]. Training and Sales Insights - Internal training for sales staff on the Sea Lion 07 DMI was described as intense but lacking in unique selling points, with sales staff feeling pressure to understand the model better [4][9]. Financial Support - The manufacturer offers a financing plan with a 50% down payment and 24-month interest-free options, while the dealership promotes a bank financing plan with a 5% return after two years [11]. Market Position and Future Outlook - The article suggests that it may be better to wait for potential price reductions, estimating a possible discount of ¥5,000 in about six months, especially around the holiday season [13]. Product Features - Key selling points of the Sea Lion 07 DMI include its fuel efficiency due to the fifth-generation hybrid technology, standard cloud driving system, and advanced features like a massage seat option and an optional drone system [16]. Overall Impression - The overall impression of the Sea Lion 07 DMI is mixed, with some sales staff feeling that it does not significantly improve upon the previous model, the Guard Ship, in terms of design and material quality [14].