不久前，吉利汽车收购沈阳原上汽通用北盛工厂，该工厂经改造后将生产银河品牌车型。除此之 外，有行业报道称，储能企业楚能新能源即将接盘威马汽车黄冈工厂。楚能新能源方面向经济观察 报表示，"这目前属于没有官宣确认的事，但我们如果造车也不奇怪。" 随着汽车市场竞争格局变迁，汽车产能从合资车企转向自主车 企的大转手，已经上演。 作者：周信 封图：图虫创意 在汽车行业竞争中，一些急需新产能的汽车厂家，往往会通过托管、收购其他厂家的工厂，来补足 自身的生产能力。这一现象今年在汽车行业大面积上演。 近日，北京现代重庆工厂被长安汽车接手，现已改为深蓝汽车生产线。对此，深蓝汽车向经济观察 报表示："的确如此，10月下旬就正式换标了，但目前还未投入使用。" 这一轮产能"大挪移"的背后，反映的是汽车市场竞争格局的此消彼长，同时也是在汽车行业产能 结构性过剩的背景下，各地执行"存量优化"政策的写照。 500万辆目标的催动 吉利收购上汽通用北盛工厂及长安收购北京现代重庆工厂，背后直指这两家自主车企集团"500万 辆"的宏伟目标。 在四五年前，很多自主品牌车企由于竞争力不佳退出市场，留下了众多闲置产能，其中一些被头部 自主车企、造车新势力 ...

在汽车行业竞争中，一些急需新产能的汽车厂家，往往会通过托管、收购其他厂家的工厂，来补足自身的生产能力。这一现象今年在汽车行业大面积上演。 近日，北京现代重庆工厂被长安汽车接手，现已改为深蓝汽车生产线。对此，深蓝汽车向经济观察报表示："的确如此，10月下旬就正式换标了，但目前还 未投入使用。" 不久前，吉利汽车收购沈阳原上汽通用北盛工厂，该工厂经改造后将生产银河品牌车型。除此之外，有行业报道称，储能企业楚能新能源即将接盘威马汽车 黄冈工厂。楚能新能源方面向经济观察报表示，"这目前属于没有官宣确认的事，但我们如果造车也不奇怪。" 在四五年前，很多自主品牌车企由于竞争力不佳退出市场，留下了众多闲置产能，其中一些被头部自主车企、造车新势力等企业接盘。而今天，产能闲置的 主角变成了合资车企。今年来，已有日产、神龙汽车的产能被东风自主品牌接手。 这一轮产能"大挪移"的背后，反映的是汽车市场竞争格局的此消彼长，同时也是在汽车行业产能结构性过剩的背景下，各地执行"存量优化"政策的写照。 500万辆目标的催动 吉利收购上汽通用北盛工厂及长安收购北京现代重庆工厂，背后直指这两家自主车企集团"500万辆"的宏伟目标。 2025年1 ...

中经记者 陈靖斌 广州报道 作为"十四五"规划收官之年的压轴A级车展，第二十三届广州国际车展（以下简称"2025广州车展"）11 月21日在中国进出口商品交易会展馆拉开帷幕。开幕当日，展馆内灯光璀璨、人潮涌动，空气里仿佛都 弥漫着新技术点亮行业未来的兴奋感。车展不仅集中展示汽车产业的前沿创新，更在行业迈向下一个周 期的关键节点，为判断未来趋势提供鲜活样本。 2025广州车展以"新科技·新生活"为主题，官方公布的规模达到22万平方米。《中国经营报》记者步入 展馆，最直观的感受便是"量大、质新"：1085辆展车整齐排列，首发新车多达93辆。其中，新能源汽车 多达629辆，占比近58%。展馆中搭载智能化、电动化新技术的车型随处可见，观众在它们之间穿梭， 几乎能感受到汽车产业加速跃迁的脉动，已成为名副其实的舞台主角。 记者在现场注意到，自主品牌的"包馆式"亮相成为今年最瞩目的画面之一。比亚迪再次以整馆形式呈现 产品矩阵，并在室外特设仰望U8应急浮水展示区。作为东道主，广汽集团同样以"包馆"方式亮相，以 集中展示"番禺行动"实施一周年以来的最新成果，展区人气持续攀升。 与此同时，合资品牌也在2025广州车展上发起"反攻 ...

Group 1 - The automotive industry is witnessing a trend where manufacturers in need of new production capacity are acquiring or managing other factories to supplement their production capabilities [1][5] - Recent examples include Changan Automobile taking over Beijing Hyundai's Chongqing factory, which has been converted to a Deep Blue Automotive production line, and Geely acquiring the former SAIC-GM Beisheng factory in Shenyang [1][2] - The shift in idle capacity has moved from domestic brands to joint venture companies, with companies like Dongfeng acquiring production capacity from Nissan and Shenlong [1][5] Group 2 - Geely and Changan are both targeting ambitious sales goals of 5 million vehicles by 2030, prompting their recent acquisitions to match production capacity with these targets [2][3] - Geely's production capacity for 2024 is projected at 4.23 million vehicles, but its utilization rate is only 45%, necessitating expansion due to the rapid growth of its Galaxy brand [3][4] - Changan's production capacity for 2024 is set at 2.25 million vehicles, with a utilization rate of 84%, indicating a tighter capacity situation as it aims for a sales target of 3 million vehicles [3] Group 3 - The automotive market has seen a significant shift in market share, with domestic brands increasing their share from 35.7% in 2020 to 68.7% currently, leading to the exit of several joint venture companies [6] - Many joint venture companies have closed factories or sold them to domestic brands, such as GAC Fiat and GAC Mitsubishi, which have seen their facilities taken over by companies like GAC Aion and Lantu [6][7] - The trend of optimizing existing production capacity is being supported by local government policies aimed at revitalizing idle assets in the automotive sector [7][8] Group 4 - The Chinese government has recognized the need to optimize existing automotive production capacity, with policies aimed at activating over 1 trillion yuan of idle assets through market mechanisms [7] - Local governments are implementing strategies to utilize existing automotive production capacity, as seen in Hubei's plan to achieve 350 billion yuan in new energy vehicle output by 2025 [7][8] - New automotive startups are emerging in response to local government initiatives to revitalize idle production capacity, such as Jiangling Group's new energy vehicles and Haima Automobile's new product lines [8]

后续，研发团队在廉玉波的带领下，比亚迪陆续推出了F0和F6，均大获成功。 生产制造角度，廉玉波是整个体系的构建者、领导者。 造燃油车卖钱养家的同时，王传福和廉玉波一直没忘"新能源"的初衷， 2010年，比亚迪双模电动车F3DM及纯电车e6在底特律车展横空出世，这是廉玉波带领的研发团队最新的作品。 贾浩楠 发自 副驾寺 智能车参考 | 公众号 AI4Auto 这个院士，当之无愧！ 两院院士当选名单刚刚公布，比亚迪首席科学家——廉玉波，成功当选中国工程院院士 中国汽车工业崛起、由大变强、出海竞逐世界汽车工业强国的过程中，比亚迪引领性质的推动、贡献无可质疑。 包括规模、销量、渠道、模式等等，当然最最重要核心的，是比亚迪登峰造极的新能源全栈技术。 廉玉波，就是带领比亚迪新能源技术从无到有，成为中国新能源汽车龙头、电动化一哥，中国汽车"换道超车"技术旗帜的第一功臣。 而从这一刻起，要称他为廉玉波院士了。 谁是廉玉波 廉玉波1964年出生，江苏仪征人。 年轻时最爱的不是汽车，而是飞机。 追着这个梦想，上世纪80年代初，不到20岁的廉玉波以高出分数线60分的成绩考入南京航空航天大学，以为从此就可以造飞机。 后面他自己回忆， ...

Core Insights - The current liquor industry is undergoing a significant "stress test," with most companies facing performance pressure in the third quarter, indicating a collective transformation challenge within the industry [1] - The article analyzes how Gujing Gongjiu is navigating this transformation through structural changes and new market opportunities, aiming to exchange short-term fluctuations for long-term potential [1] Product Structure Optimization - In the era of stock competition in the liquor industry, broad growth is no longer sustainable, making precise structural optimization essential [2] - Gujing Gongjiu launched the "Light Ancient 20" product in August, targeting consumer demand for comfort and reduced burden, thus expanding its user base in the mid-to-high-end price range [2][4] - The return of classic products like "Old Porcelain Tribute" and "Old Glass Tribute" meets consumer demands for value, while the introduction of "Shenli Wine" indicates a shift towards functional innovation [4] - The global launch of new products themed "Han, Tang, Song, Ming" at the Osaka Expo highlights Gujing Gongjiu's focus on international market expansion [4][6] Strategic Shift to "Health" - The establishment of Anhui Gujing Health Technology Co., Ltd. and the launch of "Gujing Light Health Society" signify a strategic pivot towards the "white liquor + health" model [7] - This approach leverages the traditional cultural connection between liquor and health, transforming implicit associations into explicit brand experiences [7][9] - Although initial investments may dilute current profits, the strategic value of entering the health sector is evident, as it resonates across all age groups [9] Market Strategy and Long-term Vision - Gujing Gongjiu's chairman emphasizes a strategy of "rooting down, growing up, and meticulous management" to build long-term competitiveness [10] - The company focuses on deepening customer relationships and enhancing channel health rather than merely addressing quarterly performance challenges [10][11] - The current market strategy aims to create a solid foundation for future product penetration and market expansion, reflecting a commitment to sustainable high-quality development [11]

Core Insights - The current liquor industry is undergoing a significant "stress test," with most companies facing performance pressure in Q3, indicating a collective transformation challenge within the industry [1][9] - Gujing Gongjiu is actively responding to changing consumer trends through product structure optimization and innovation, aiming to exchange short-term fluctuations for long-term potential [1][5] Product Structure Optimization - In the era of stock competition, Gujing Gongjiu is focusing on precise structural optimization as a core strategy, especially in response to changing consumption scenarios [1][5] - The launch of the "Light Ancient 20" product in August targets consumer demand for comfort and reduced burden, reinforcing its position in the mid-to-high-end market [1][3] - The return of classic products like "Old Porcelain Tribute" and "Old Glass Tribute" caters to consumer preferences for value, while the introduction of "Divine Power Wine" indicates a shift towards functional innovation [3][5] - The global launch of new products themed "Han, Tang, Song, Ming" at the Osaka Expo signifies Gujing Gongjiu's commitment to international market expansion [5][8] Strategic Shift Towards Health - The establishment of Anhui Gujing Health Technology Co., Ltd. and the launch of "Gujing Light Health Society" highlight a strategic pivot towards the "white liquor + health" model [5][7] - This approach leverages the traditional cultural association of liquor with health, aiming to create a brand experience that transcends mere transactions [7][9] - Although initial investments may dilute current profits, the strategic value of entering the health sector is evident, as it resonates with a broad consumer base [7][9] Market Strategy and Long-term Vision - Gujing Gongjiu's leadership emphasizes a strategy of "rooting downwards and growing upwards," focusing on deep market engagement and stable policy implementation [8][9] - The company prioritizes building high-quality, efficient, and loyal channel alliances over merely achieving short-term sales targets [8][9] - The current market strategy is not just about addressing quarterly performance challenges but is aimed at establishing a solid foundation for long-term growth and market penetration [8][9]

Core Viewpoint - The company, Gujinggongjiu, is strategically slowing down its operations to relieve pressure while maintaining a solid operational foundation amidst a challenging environment in the liquor industry [1][3]. Group 1: Operational Strategy - The company is controlling channel inventory and stabilizing pricing to ensure a solid operational baseline [1]. - Gujinggongjiu's digital management system, "Digital Gujing," effectively covers production, marketing, and management, allowing for agile responses to market changes [3]. - The company is actively reducing inventory and easing financial burdens on distributors, optimizing their quotas to alleviate financial pressure [5]. Group 2: Marketing and Sales Performance - The company is focusing on "hard marketing" to activate terminal sales, enhancing resource allocation and improving the effectiveness of marketing expenditures [5]. - In the core market of Central China, revenue has steadily increased, with the "Year Original Sauce" series showing a year-on-year growth of 1.59% [5]. - The company is leveraging e-commerce as a growth engine, with online revenue reaching 573 million yuan in the first half of 2025, a year-on-year increase of 40.19% [7]. Group 3: Global Expansion - Gujinggongjiu is utilizing the Osaka World Expo to enhance global brand recognition, launching a series of "Guochao" products to target different overseas consumer segments [7]. - The company is employing a dual strategy of channel innovation and global layout to navigate the intensified competition in the industry [7][8]. - The brand's internationalization efforts are supported by a clear strategic logic, aiming to enhance brand awareness and reach diverse consumer groups [7].

Core Viewpoint - The article discusses the strategic initiatives of Gujinggongjiu to adapt to the challenges in the liquor industry, focusing on product innovation, health integration, and international expansion as key areas for growth and resilience in a competitive market [3][6][9]. Group 1: Financial Performance - Gujinggongjiu reported a revenue of 16.425 billion yuan and a net profit of 3.96 billion yuan for the first three quarters [3]. - The liquor industry is expected to face a significant adjustment by 2025, characterized by reduced volume, declining prices, and high inventory pressure [3]. Group 2: Product Innovation - The company is launching the "Yearly Original Light Gu 20" to target younger consumers, emphasizing a "light" drinking experience that aligns with current market trends [3][4]. - Gujinggongjiu is reviving classic products like the Old Porcelain Tribute and Old Glass Tribute to evoke nostalgia and cater to price-sensitive consumers [5]. - The introduction of health-oriented products, such as the "Vitality," "Power," "Transparency," and "Worry-Free" functional health wines, reflects the company's proactive approach to health trends [5]. Group 3: Business Model Evolution - The "White Liquor + Health" strategy represents a significant shift, with the establishment of "Gujing Light Health Society" to create a comprehensive consumer ecosystem [6][7]. - This new model integrates health drinks, light meals, and cultural experiences, transforming the brand from a mere product seller to a health lifestyle partner [7]. Group 4: International Expansion - Gujinggongjiu has been actively participating in international events, such as the Osaka World Expo, to enhance its global brand presence [8][9]. - The company has formed strategic alliances with Japanese firms to expand its market reach and improve sales channels abroad [9]. - The cultural connection between Chinese liquor and historical civilizations is leveraged to facilitate understanding among overseas consumers [9].

Core Insights - Zhao Changjiang, former general manager of BYD's Tengshi Fangchengbao Direct Sales Division, announced his departure from the company after 16 years of service, expressing gratitude towards BYD's chairman Wang Chuanfu for his support and mentorship [1][6] - Zhao highlighted his contributions to BYD's growth, including market expansion during the fuel vehicle era, exploration in the emerging electric vehicle market, and the success of flagship models like the Tang and Han series [1][2] - His leadership also led to significant achievements for the Tengshi brand in the MPV market, enhancing BYD's product portfolio and brand influence [1] Company Developments - Zhao joined BYD in 2009 as a regional sales manager after graduating from Central South University and quickly rose through the ranks to become the general manager of BYD Auto Sales Co., Ltd. [3] - In 2021, he took over as general manager of Tengshi Sales Company and later transitioned to the Tengshi Fangchengbao Direct Sales Division in July 2023 as part of BYD's executive rotation system [4] - His departure comes just three months after his appointment to the new role, indicating a significant shift in leadership within the company [5]