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海狮06 DMI新车情报:竞品对比零跑C11,定位替代宋PLUS
车fans· 2025-08-21 00:29
Core Viewpoint - The article discusses the launch and market reception of the Hai Lion 06 DMI, highlighting its pricing, customer interest, and competitive positioning in the automotive market [1][2]. Pricing and Availability - The first batch of Hai Lion 06 vehicles arrived at dealerships on July 19, including the 170 Navigation Pro version and the 121 Navigation version, with prices set at 139,800, 146,800, and 156,800 yuan [3][4]. - There are currently no discounts available for the new car, but it comes with four free maintenance services and a trade-in subsidy of 5,000 yuan for BYD vehicles and 4,000 yuan for non-BYD vehicles [5]. Customer Interest and Competitors - On average, 2 out of 10 customers visiting the dealership are interested in the Hai Lion 06, with positive feedback on the vehicle's quality, although some customers have concerns about its design [10][12]. - The main competitors identified are the Leap Motor C11 and the BYD Song PLUS, with customers expressing a preference for the latter due to its lower price despite acknowledging the Hai Lion 06's superior build quality [12][21]. Financial Support and Purchase Timing - Current financing options include low-interest loans with a total interest rate of 15% for a five-year term, and a two-year zero-interest loan for amounts around 90,000 yuan [17]. - The article suggests that, given the uncertainty of subsidies, it may not be a bad time for urgent buyers to consider purchasing the vehicle, despite the traditional advice to wait for discounts [19][20]. Vehicle Positioning and Features - The Hai Lion 06 is positioned between the BYD Song PLUS and the Tang, with plans to fully replace the Song PLUS in the future [21]. - The vehicle is noted for its overall quality and a significant improvement in the pure electric version, while the hybrid version is seen as comparable to other models [21][22].
海狮07 DMI新车情报:竞品对标隔壁唐,但唐能优惠2万多
车fans· 2025-05-26 00:29
Core Viewpoint - The article discusses the recently launched BYD Sea Lion 07 DMI, highlighting its pricing, features, and market reception, while also addressing the confusion among customers regarding the various models offered by BYD [1][2]. Pricing and Offers - The Sea Lion 07 DMI is available in three configurations with a price range of ¥169,800 to ¥205,800, and current promotions include four free maintenance services and trade-in subsidies of ¥5,000 for other brands and ¥6,000 for its own products [2][3]. Customer Reception - There has been a low level of customer interest in the Sea Lion 07 DMI, with few customers specifically inquiring about the model, and some expressing that the price seems high compared to competitors like the Tang, which offers significant discounts [6][8]. Training and Sales Insights - Internal training for sales staff on the Sea Lion 07 DMI was described as intense but lacking in unique selling points, with sales staff feeling pressure to understand the model better [4][9]. Financial Support - The manufacturer offers a financing plan with a 50% down payment and 24-month interest-free options, while the dealership promotes a bank financing plan with a 5% return after two years [11]. Market Position and Future Outlook - The article suggests that it may be better to wait for potential price reductions, estimating a possible discount of ¥5,000 in about six months, especially around the holiday season [13]. Product Features - Key selling points of the Sea Lion 07 DMI include its fuel efficiency due to the fifth-generation hybrid technology, standard cloud driving system, and advanced features like a massage seat option and an optional drone system [16]. Overall Impression - The overall impression of the Sea Lion 07 DMI is mixed, with some sales staff feeling that it does not significantly improve upon the previous model, the Guard Ship, in terms of design and material quality [14].