Group 1 - Exaggerated marketing tactics, such as "small print disclaimers," have become increasingly outrageous in certain internet companies, leading to misleading claims about product capabilities [1][3] - Some companies have relied on these tactics to gain a competitive edge, but this has resulted in arrogance and a tendency to confuse consumers [3][5] - In the automotive industry, a company has utilized complex contracts to shield itself from liability, banking on substantial deposits from consumers, which could amount to over 1 billion [5][6] Group 2 - Consumers in the automotive sector are becoming more discerning and are less likely to be misled by "small print disclaimers," as evidenced by a recent court ruling that favored consumers in a lawsuit against a car manufacturer [6][10] - The automotive market is highly competitive, and consumers are now prioritizing product quality and reliable after-sales service over marketing gimmicks [8][10] - The lessons learned from these marketing failures may prompt companies across various industries to recognize that sustainable success relies on product quality rather than short-term marketing strategies [10]

Regulatory Focus - Market regulation authorities are discussing "Methods for Identifying False Marketing" [1] - The discussion may lead to governance of exaggerated and false advertising in the automotive industry [1] - Current identification of false marketing is based on laws such as the "Advertising Law of the People's Republic of China" [1] - It also includes the "Anti-Unfair Competition Law of the People's Republic of China" and the "Consumer Rights Protection Law of the People's Republic of China" [1]