站长之家（ChinaZ.com）1月4日 消息:在昨晚的直播期间，小米创办人雷军就近期热点话题与网友展开 交流，其中海报小字、网络尬黑等内容引发广泛关注。 直播中，雷军率先谈及海报小字问题。他坦诚表示，海报小字现象确为行业陋习，小米将从现在起立刻 整改。他强调，小米一直秉持诚信经营原则，若将合规做法误判为虚假营销或过度营销，是对小米的极 大误解。 除海报小字问题外，雷军还针对近期网络上大量针对自己的尬黑内容作出回应。他指出，这些尬黑信息 是黑水军所为，呼吁广大网友看到此类信息时积极点投诉。雷军无奈表示，这些尬黑已给他造成心理阴 影，如今说话都要反复斟酌。他反问网友是否希望看到这样的自己，是否希望自己只能照本宣科念稿 子，并指出这或许正是黑水军的目的，意在让公众人物在网络上不敢发声。 此次直播，雷军直面问题、积极回应的态度赢得了众多网友的理解与支持。大家纷纷表示，期待小米能 在监督与支持下，持续完善自身，为用户带来更多优质产品与服务，同时也希望网络环境能够更加清 朗，减少无端尬黑现象。 雷军还提及，小米仅有15年创业历程，存在诸多不完美之处。公司始终重视用户反馈，会认真倾听大家 意见并积极改进，借此机会，他特别 ...

最近一段时间，雷军本人和小米站在舆论的风口浪尖上，不少网友嘲讽其"7000法务""不让农民卖小米""小字营销""200公里瞬间刹车"等，甚至发布会只能 关闭评论区。面对网络争议，雷军在新年首场直播中正面回应，解释了其中一些"错误"需要改正，但也喊话"黑水军"不能为了流量抹黑。 雷军原计划1月1号直播拆小米YU7，因为身体原因延迟到3号晚上，没想到一上来就是猛料。 雷军表示，自己会在网上看人直播拆汽车，有位拆车博主的视频让他非常感慨。在当今互联网上，拆车夸小米有流量，骂小米更有流量，但不会为了流量故 意抹黑小米，做人要有良心。最近抹黑小米的内容非常多，比如"绿化带战神"就是在抹黑小米汽车和小米车主，很大程度上有人刻意收集视频在恶意剪辑， 在网上带节奏攻击小米车主。 过去几个月，有不少专业抹黑小米的水军被打掉，甚至有水军不止攻击小米，也会攻击其他国产新能源品牌。小米会越来越重视网络舆论，也维护小米车主 的权益，不会任由一些黑水军攻击小米。 小米17 Pro发布时海报宣称"逆光之王"，下面一行小字标称"逆光之王是产品设计目标"，遭到全网吐槽"大字营销，小字免责"。雷军承认这是行业普遍陋 习，小米17 Ultra已经 ...

文 | 《次世代车研所》栏目 张俊 "我特别希望大家能说一些公道话，不要为了流量去故意夸大，故意找茬" "我怎么可能不让农民卖小米，真的让我非常愤怒。" "小字确实是行业陋习，立刻马上就改。如果把用来合规的一些做法，贴成虚假营销或者过度营销的 话，这是对小米天大的误解。" "这些尬黑让我有心理阴影了，说什么话都要先想一想" ………… 昨晚，小米集团雷军因为重感冒而推迟的跨年直播，终于上演。 谈不让农民卖小米：真的让我非常愤怒 谈及前段时间"小米不让农民卖小米"的消息，雷军表示，"相信大家的眼睛都是雪亮的，因为我就是在 农村里长大的，我怎么可能不让农民卖小米，真的让我非常愤怒。" "近期网上突然出现了很多对自己的尴黑，看到这些信息，请广大网友一定点投诉，这是黑水军在黑我 们。这些尬黑让我有心理阴影了，说什么话都要先想一想，你们希望看到这样的雷军吗，希望我念稿子 吗？可能这就是黑水军的目的，这样以后在网上谁还敢说话呢？" 在4个小时的直播中，他回应了"绿化带战神""小字免责""7000名法务""不让农民卖小米"等网上的种种 舆论质疑。 谈拆车原因：希望大家不要为了流量去故意夸大 "有一个拆车博主说他为什么拆小米的 ...

加州机动车管理局（DMV）局长史蒂夫·戈登（Steve Gordon）表示，该机构接受了法官暂停特斯拉制 造和销售许可证的提议，但随即决定暂缓执行该提议。 加州机动车管理局表示，州行政听证会办公室的法官朱丽叶·考克斯提议暂停特斯拉制造和销售许可证 30天。 责任编辑：于健 SF069 加州机动车管理局表示，州行政听证会办公室的法官朱丽叶·考克斯提议暂停特斯拉制造和销售许可证 30天。 责任编辑：于健 SF069 美国加州一个监管机构允许特斯拉暂时继续在该州销售汽车，这是这家电动汽车制造商被指控虚假营销 和夸大自动驾驶能力的诉讼的最新进展。 美国加州一个监管机构允许特斯拉暂时继续在该州销售汽车，这是这家电动汽车制造商被指控虚假营销 和夸大自动驾驶能力的诉讼的最新进展。 加州机动车管理局（DMV）局长史蒂夫·戈登（Steve Gordon）表示，该机构接受了法官暂停特斯拉制 造和销售许可证的提议，但随即决定暂缓执行该提议。 ...

更需说明的是，对AI生成品进行明确的标注，法律法规有着明确要求。此前，《互联网信息服务算法推荐管理规 定》《互联网信息服务深度合成管理规定》《生成式人工智能服务管理暂行办法》中都做出了明确规定，今年9月 1日起正式施行的《人工智能生成合成内容标识办法》进一步细化标识的具体实施规范，明确要求，AI生成的文 字、图片、视频等内容必须"亮明身份"。 ▲社交媒体上充斥着"AI夫妻"的帖子。图/钱江晚报 "良辰吉日，开工大吉""遇到良心装修公司，89平9.3w全包完工"……高度同质化的内容，搭配一对笑容灿烂的"夫 妻"站在新家门口的图片，向网友分享自家的装修"干货"经验。 据钱江晚报报道，近期，类似的帖子在许多社交平台高频出现。帖子中"夫妻"或许并非真人，而是由AI一键生成 的虚拟形象，但发布者并未对此进行标注，导致多地网友直呼"套路太深"。 一些商家违背"明确标注"的法规要求，当然有其小心思。据报道，这类文案的内容呈现出明显的"模块化"特征： 先是"AI夫妻"讲述"装修水深"的故事，后又"找到良心公司"，事情出现转机，评论区则雇佣"水军"追问公司信 息，形成虚假互动。整套路数下来，利用消费者对"真实分享"的信任，成功 ...

Group 1 - The core message emphasizes consumer vigilance during the "Double Twelve" shopping season, highlighting potential deceptive pricing practices and the importance of verifying price authenticity [1][2][3] - Consumers are advised to be cautious of "price magic," where sellers may inflate prices before discounts, creating a false impression of savings [1] - The article warns against complex promotional rules that may lead to confusion and ultimately result in no real savings for consumers [1][2] Group 2 - It is crucial for consumers to understand the limitations of discounts, such as restrictions on categories, quantities, and timeframes, to ensure they can actually benefit from promotions [2] - The article discusses the risks of "price traps" and "big data price discrimination," urging consumers to verify prices before checkout and to compare prices across different accounts or platforms [2] - Consumers are encouraged to critically assess marketing claims and verify product details to avoid falling for exaggerated advertising [2][3] Group 3 - The article advises consumers to remain rational and not to be swayed by low-price promotions that may lead to unnecessary purchases [3] - It highlights the importance of budgeting and being aware of potential debt risks associated with impulsive buying during the shopping season [3] - Consumers are reminded to keep shopping receipts and other evidence to protect their rights in case of issues with purchased products [3]

Regulatory Focus - Market regulation authorities are discussing "Methods for Identifying False Marketing" [1] - The discussion may lead to governance of exaggerated and false advertising in the automotive industry [1] - Current identification of false marketing is based on laws such as the "Advertising Law of the People's Republic of China" [1] - It also includes the "Anti-Unfair Competition Law of the People's Republic of China" and the "Consumer Rights Protection Law of the People's Republic of China" [1]

Core Viewpoint - PepsiCo has resolved a lawsuit regarding the misleading marketing of its Gatorade protein bars, which were claimed to be beneficial but contained more sugar than protein and more sugar than certain candy bars and donuts [1][2]. Summary by Sections Lawsuit Details - The lawsuit was dismissed with prejudice by U.S. District Judge Casey Pitts, meaning it cannot be refiled, at the request of PepsiCo and the plaintiffs [1][4]. - The plaintiffs accused PepsiCo of violating consumer protection laws by promoting Gatorade bars as beneficial for muscle recovery and scientifically backed, despite containing 28 grams of added sugar, exceeding the American Heart Association's recommended daily limit for women [2][3]. Health Concerns - The plaintiffs argued that the high sugar content is linked to obesity, diabetes, and cardiovascular diseases, and stated they would not have purchased the bars or would have paid less if they had known the true contents [3]. Company Response - PepsiCo described the claims of deception as "implausible," asserting that the Gatorade bars were not marketed as healthy or low in sugar, particularly for certain flavors [3][4]. - The case was allowed to proceed in August 2024, with the judge noting that reasonable consumers might be misled by the product labels and claims [4].

Core Insights - The article discusses the phenomenon of "Zhengzhou Gang," a group of content creators on Xiaohongshu (Little Red Book) who utilize strategic marketing techniques to drive product sales through engaging posts and comments [1][3][20] Group 1: Marketing Strategies - "Zhengzhou Gang" employs a high-volume content creation strategy, with each editor producing five to six posts daily, leveraging algorithms for free traffic [3][5] - The marketing approach includes creating attention-grabbing titles and utilizing the "golden three seconds" principle to engage users quickly [8][9] - The content is tailored to include relevant keywords and themes, ensuring it aligns with trending topics and user interests [9][10] Group 2: Operational Model - The operational model resembles an assembly line, where a large number of editors and contributors work together to produce and publish content efficiently [13][15] - The recruitment process is broad, allowing individuals from various educational backgrounds to participate, capitalizing on the high literacy rates in Henan province [13][24] - The training materials for "Zhengzhou Gang" are continuously updated to adapt to platform changes and user preferences, ensuring relevance in content production [12][20] Group 3: Community Impact - The activities of "Zhengzhou Gang" have sparked controversy regarding the authenticity of content and its impact on community ecology, leading to scrutiny from platform operators [19][22] - Despite the criticisms, the group has found success in connecting consumers with products, particularly for lesser-known brands that cannot afford traditional advertising [19][20] - The phenomenon reflects broader trends in digital marketing, where algorithms and user engagement strategies play a crucial role in shaping consumer behavior [20][22]

Core Insights - The article highlights a significant issue of fake marketing on Xiaohongshu, where a group was found selling counterfeit luxury bags through deceptive posts and comments [1] - Xiaohongshu has taken substantial measures to combat this issue, resulting in the removal of millions of fake accounts and content [1] Summary by Categories Fake Marketing Cases - A specific case involved a fake marketing group using "fishing posts" and comment manipulation to sell counterfeit luxury bags, leading to a public debate in the comments section [1] - The platform identified and cleaned up nearly 200,000 pieces of violating content related to this case [1] Actions Taken by Xiaohongshu - Since March of this year, Xiaohongshu has banned over 12 million fake accounts and dealt with approximately 13.76 million fake marketing posts [1] - The platform has also cleared over 360 million fake comments to maintain the integrity of its content [1] Types of Fake Accounts - Xiaohongshu is primarily targeting two types of fake accounts: 1. "Pseudo-influencer" accounts created by organizations that simulate real personas like doctors or professionals while promoting products [1] 2. "Crowdsourced" accounts that recruit ordinary users to generate and disseminate homogeneous fake marketing posts and comments [1]