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《三角洲行动》看长青游戏的潜质:理解腾讯系列报告(一)
Hua Yuan Zheng Quan· 2025-09-19 09:18
Investment Rating - The report maintains a "Positive" investment rating for the industry [4]. Core Viewpoints - The report highlights the potential growth of the game "Delta Action" within the FPS market, indicating that it has the potential to carve out a new growth path [4]. - The FPS market remains a significant segment, with a stable monthly market size of approximately 1-1.5 billion in China, driven by a new generation of players [11][14]. - The "Loot Extraction" genre is identified as having greater growth potential compared to other FPS sub-genres, with the report suggesting that it is becoming a key differentiated sub-category within the shooting game ecosystem [22][39]. Summary by Sections Industry Performance - The FPS market is characterized by a stable user base and strong monetization capabilities, with shooting games accounting for 13.89% of revenue among the top 100 mobile games in 2024 despite only representing 5% of the total number of products [11][14]. Game Analysis - "Delta Action" has shown strong performance metrics, ranking first in downloads on iOS in April and May 2025, and achieving a monthly active user (MAU) count of 38.63 million by June 2025 [4][42]. - The game has successfully integrated classic IP value and innovative gameplay, filling a market gap for high-tactical, resource-driven experiences [5][6]. Market Trends - The report notes that the "Loot Extraction" genre is evolving, with significant contributions from major developers like Tencent and NetEase, indicating a trend towards lighter, localized adaptations of this genre [36][39]. - The report emphasizes the importance of continuous updates and operational optimizations, which have helped "Delta Action" maintain a top position in the mobile game sales rankings [52].