近日，《中国奇谭》宣布，其续作《中国奇谭2》将于2026年元旦上线。由《中国奇谭》中《小妖怪的夏天》衍生 的动画电影《浪浪山小妖怪》也将于11月21日全网上线，2025年，该片以17.17亿元票房刷新票房纪录，成为影史 票房最高的2D动画电影。票房成绩之外，其IP衍生品开发的累计销售金额已近2.5亿元，产业图谱中有超过40个联 名品牌、800多款衍生品，涵盖多个领域。这一成绩让人不禁回想起总制片人李早在2023年采访中说的那句"《中 国奇谭》还不能靠衍生品回本"。 陈莲华导演在《疯狂动物城：动物城日与夜》中创作的剪纸动画《睡了"咩"》剧照。 《中国奇谭2》将于2026年元旦上线。 上美影围绕着"浪浪山"的内容和商业开发成绩斐然，但回看整个《中国奇谭》项目，这种对创作者个人的放大或 是对IP的多点开发存在着不均衡问题。"奇谭宇宙"能否赋能更多作品与创作者，答案有待《中国奇谭2》乃至后续 作品解答。 更多创作者被看见，但放大效果有限 《中国奇谭》中有11位导演带来八个故事，即将上线的《中国奇谭2》中，将由12位导演带来九个新故事。第二季 导演阵容中包含《鹅鹅鹅》《林林》《小满》《小卖部》等参与过第一季的导演，他们 ...

Core Insights - The article announces the release of "Chinese Fantasy 2," a collection of animated shorts set to premiere exclusively on Bilibili on January 1, 2026, showcasing diverse styles and new characters rooted in Chinese aesthetics and culture [1][17]. Group 1: Project Overview - "Chinese Fantasy 2" consists of nine animated shorts created by a collaboration of 12 directors, expanding the artistic boundaries of the "Fantasy Universe" while maintaining traditional cultural elements [6][17]. - The project aims to explore themes of reality and illusion, inviting viewers to engage with the narratives to discover deeper meanings [4][15]. Group 2: Artistic Contributions - The series features returning directors and new talents, each contributing unique styles, such as Chen Lianhua's felt animation in "Little Snow" and Hu Rui's ink wash techniques in "Ears of the People" [6][7]. - New directors bring diverse artistic expressions, including Du Pengpeng's dark fairy tale in "Big Bird" and Ouyang Zhonghong's blend of martial arts and sci-fi in "Sanlang" [9][15]. Group 3: Thematic Exploration - The shorts reflect contemporary issues through a blend of ancient and modern storytelling, addressing topics like self-identity and generational emotions [15][16]. - The series aims to resonate with audiences by mirroring their realities through fantastical narratives, encouraging introspection and connection with societal themes [15][19]. Group 4: IP Development and Strategy - The "Fantasy Universe" is positioned as a sustainable and expandable IP, focusing on diverse aesthetic styles and cultural depth to enhance its commercial value [17][19]. - The project explores various content incubation models, aiming to create a comprehensive ecosystem from short film development to long-term operations, enriching the landscape of Chinese original animation [19].

Core Viewpoint - The article highlights the success of the animated film "浪浪山小妖怪" (Wang Wang Mountain Little Monsters), which has resonated with audiences of all ages and achieved significant box office success, surpassing 1.2 billion RMB as of August 25, 2023, ranking second in the summer box office [1][12]. Group 1: Film Success and Audience Reception - "浪浪山小妖怪" has become a summer blockbuster, with a box office exceeding 1.2 billion RMB, making it the second highest-grossing film of the summer season [1]. - The film appeals to a wide audience, successfully engaging both children and adults through its relatable themes and humor [2][5]. - The film's narrative, focusing on lesser-known characters from traditional stories, allows for emotional connections with viewers, enhancing its appeal [8]. Group 2: Cultural and Artistic Elements - The film draws heavily from Chinese traditional culture, incorporating elements from various art forms such as paper-cutting, shadow puppetry, and traditional music [3][4]. - The character design and storytelling reflect a commitment to maintaining a distinctly Chinese aesthetic, which has been a hallmark of the Shanghai Animation Film Studio's approach [3][4]. - The film's visual style aims to blend traditional Chinese painting techniques with modern animation, creating a unique viewing experience [4][7]. Group 3: IP Development and Future Plans - The success of "浪浪山小妖怪" is part of a broader strategy to develop the "奇谭宇宙" (Qitan Universe) IP, which aims to create an open platform for various creators and expand into different media [9][10]. - The film's marketing strategy includes collaborations with over 30 brands, resulting in more than 800 licensed products across various consumer categories [10]. - Future plans for the IP include immersive experiences and themed events to enhance audience engagement beyond the cinema [11]. Group 4: Industry Trends - The article notes a significant shift in the Chinese animation industry, with recent films like "大圣归来" and "哪吒之魔童闹海" achieving remarkable box office success, indicating a growing recognition of domestic animated films [12]. - The industry is evolving to incorporate modern storytelling techniques while remaining rooted in traditional cultural narratives, reflecting a dynamic and expanding animation ecosystem in China [12].