□四川日报全媒体记者 郑志浩 8月22日，第二届金熊猫奖第二次新闻发布会在北京举行，再一次发出全球邀请函，盛情欢迎海内 外影视人金秋九月相聚蓉城，共赴文明与光影之约。 影视从业者如何看待金熊猫奖的价值？对这一文化盛宴又有何期待？ 托举精品力作 为每一帧影像增添精彩 植根本土的独特文化和自然资源，成为影视人眼中可深度挖掘的富矿。在产业端，江平建议，借 助金熊猫奖永久落户四川的独特优势，依托四川"熊猫IP"与文旅资源，打造"影视+文化+生态"特 色体验。 "希望有更多好作品从这里走向世界……"赵依芳表示，期待金熊猫奖成为更明亮的窗口，以多元 影视题材共同展现当代中国的立体形象，并用奖项打造标杆，培育更蓬勃的新生力量，鼓励年轻 影视人用创新诠释传统。 "影视文化的交流，需要更加密切的互动。金熊猫奖恰恰搭建了这样一个双向奔赴的平台。大家表 达最新锐的观点，呈现最深度的思考，开展最广泛的合作。"著名电影导演、第二届金熊猫奖评委 会主席陈凯歌希望，金熊猫奖成为独特的桥梁纽带，"连接不同的文化与心灵，为世界影视艺术繁 荣贡献独特的中国视角与东方智慧"。 新闻发布会现场摆放金熊猫奖奖杯。镌刻在竹节之巅的大熊猫，渲染着金色的光 ...

Core Viewpoint - The article highlights the success of the animated film "Wang Wang Mountain Little Monster," which has surpassed a box office of 1 billion yuan, becoming a significant player in the summer film market and entering the top ten of China's animated film box office history [3][6]. Group 1: Film Performance - "Wang Wang Mountain Little Monster" has achieved a cumulative box office of 1.0026 billion yuan, surpassing "Kung Fu Panda 3" and ranking among the top ten animated films in Chinese history [3][6]. - The total box office for the summer film season (June to August) in 2025 has exceeded 10 billion yuan, with "Nanjing Photo Studio," "Wang Wang Mountain Little Monster," and "Lychee of Chang'an" leading the box office rankings [3]. Group 2: Reasons for Success - The film's success is attributed to its relatable storytelling and high-quality production, similar to the "Nezha" series, which resonates with both children and adult audiences [6][8]. - The narrative of "Wang Wang Mountain Little Monster" innovatively focuses on ordinary characters, such as the little pig monster and the toad spirit, providing a fresh perspective on the classic "Journey to the West" tale [6][8]. Group 3: Themes and Audience Engagement - The film addresses real-life challenges faced by adults, such as workplace struggles and personal growth, creating a strong emotional connection with viewers [7][8]. - It encourages audiences to reflect on overcoming life's obstacles, symbolized by the metaphor of "crossing the Wang Wang Mountain," appealing to the modern individual's quest for self-actualization [7][8]. Group 4: Animation Industry Insights - The success of "Wang Wang Mountain Little Monster" signifies a new era for domestic animation, blending traditional storytelling with innovative content and high-quality visuals [9]. - The film's production incorporates elements of traditional Chinese art, showcasing the beauty of Chinese culture while appealing to a broad audience [8][9].

Core Insights - The film "Wang Wang Mountain Little Monsters" has set a record for domestic 2D animation box office, showcasing the potential of original Chinese animation [1] Group 1: Market Positioning - The film exemplifies "precise positioning" by leveraging data from platforms like Bilibili to identify the unique appeal of its story, resonating with young audiences [2] - The production team utilized big data analysis to understand consumer preferences, akin to market research conducted by companies before launching new products [2] Group 2: Maximizing Content Value - The film's merchandise sales have been impressive, with a projected 120% year-on-year growth in derivative product revenue for the summer of 2025, contributing nearly 30% from "Wang Wang Mountain Little Monsters" [3] - The synchronization of content creation and merchandise development has allowed the film to maximize its IP value, creating a cohesive value chain from production to market sales [3] Group 3: Emotional Resonance - The film successfully taps into consumer sentiment, with audiences connecting emotionally to the characters' struggles, leading to a willingness to pay for the experience of being understood [4] - By addressing the "working-class" dilemma while maintaining an accessible narrative for all ages, the film breaks traditional animation barriers, appealing to both young fans and family audiences [4]

Core Viewpoint - The animated film "Wang Wang Mountain Little Monster," a continuation of the short film "Chinese Tales," has resonated with audiences, achieving over 800 million yuan in box office revenue within 14 days of release, highlighting its appeal amidst a competitive summer film season [2]. Group 1: Story and Character Development - The film utilizes the framework of "Journey to the West," focusing on four grassroots monsters who impersonate the main characters on a whimsical journey, emphasizing the theme of "ordinary individuals" [6]. - The characters, including a weasel and a toad, reflect the film's focus on lesser-known figures, allowing for a deeper exploration of their growth and moral dilemmas throughout the journey [7]. - The narrative culminates in a significant challenge that tests the characters' beliefs and values, reinforcing the film's themes of dignity and justice [7]. Group 2: Audience Engagement and Emotional Resonance - The film is designed to evoke laughter from children and tears from adults, achieving a balance that resonates across age groups through relatable character experiences [9]. - The characters' flaws and growth make them relatable, fostering emotional connections with the audience, as they navigate personal and collective challenges [10]. - The film incorporates contemporary themes, appealing to modern viewers by reflecting their struggles and aspirations [10]. Group 3: Artistic and Cultural Significance - The production involved a team of over 600 people and took more than four years to create, resulting in over 1,800 scenes that maintain a consistent artistic style [12]. - The film preserves traditional Chinese artistic elements while innovating in visual and auditory presentation, blending classical music with modern sound techniques [12]. - The film's strong Chinese cultural identity and aesthetic appeal have contributed significantly to its positive reception among audiences [13].

馆馆 今年暑期档国产片整体质量与口碑都让人惊喜，其中《浪浪山小妖怪》轻松打破了九年前《大鱼海棠》 创下的5.73亿国产二维动画的电影票房纪录，预测总票房有望冲向17亿。 《浪浪山小妖怪》脱胎于2023年爆火过的《中国奇谭》系列其中一支短片《小妖怪的夏天》，画风、故 事背景、角色人设都一脉相承。 短片讲述了浪浪山大王洞发生的故事。大王计划抓捕唐僧师徒，小猪妖也被卷入其中。在准备过程中， 小猪妖的鬃毛被上司用来刷锅。为了能在任务中有所表现，小猪妖尝试用乌鸦的羽毛制作箭羽，并想办 法收集柴火。然而，他的努力并未得到认可，精心制作的箭羽被弃用，辛苦找来的柴火也不合要求。最 后在埋伏唐僧师徒的行动中，小猪妖选择了提醒对方危险。这一举动被孙悟空察觉，他巧妙地将小猪妖 打晕保护起来。最终大王洞被剿灭，而小猪妖因为这份临阵的善意得以幸存，并获得了孙悟空赠予的三 根保命毫毛，传递出善念终有回报的温暖寓意。 电影延续了相似的创作脉络。开篇我们看到小猪妖依然在大王洞劳作，这次他主动用自己的鬃毛将锅刷 得格外光亮。虽然初衷是想更好地完成任务，但这份努力并未得到期许的回应。更令他意想不到的是， 反而因为刷没了祖传标记，还让他陷入了意想 ...

Core Viewpoint - The success of "Wang Wang Mountain: Little Monsters" is attributed not only to the Shanghai Animation Film Studio but also to a cultural nostalgia and the emergence of new creative forces in the animation industry [4][5][20]. Group 1: Historical Context and Cultural Significance - The Shanghai Animation Film Studio (上美影) is seen as a cultural symbol, representing a golden era of Chinese animation that resonates with audiences despite the changing landscape of media consumption [4][5]. - The nostalgia for 上美影 reflects a broader cultural longing for authentic self-expression amidst the dominance of foreign cultural influences [5][6]. - The studio's past achievements, such as "The Monkey King," are contrasted with its current struggles to adapt to market demands, leading to a loss of creative vitality [8][10]. Group 2: Evolution of the Animation Industry - The animation industry in China has evolved into a more dynamic and industrialized landscape, with new players like 彩条屋 and 追光 emerging as significant forces [14][15]. - These new entities are characterized by their ability to produce commercially successful films that resonate with contemporary audiences, marking a departure from the traditional 上美影 model [14][15]. - The success of films like "The King's Return" and "Nezha" has reshaped the market, demonstrating the potential for animated features to achieve significant box office success [14][23]. Group 3: The Role of New Creatives - Independent studios and creators, referred to as "little monsters," are driving innovation and creativity in the animation sector, often producing content that resonates with younger audiences [19][20]. - The collaboration between 上美影 and these independent studios in projects like "Wang Wang Mountain" showcases a new model of creative partnership that leverages both traditional and modern storytelling techniques [18][19]. - The success of "Wang Wang Mountain" serves as a catalyst for revitalizing interest in 2D animation, highlighting the importance of aesthetic appeal and cultural relevance in contemporary storytelling [24][26]. Group 4: Future Prospects and Challenges - The animation industry faces challenges in scaling 2D animation production due to a lack of talent and resources, necessitating a long-term investment in education and infrastructure [25][26]. - Despite the potential for growth, the industry must navigate issues of power dynamics and cultural integrity to ensure a diverse and vibrant creative ecosystem [27][28]. - The success of "Wang Wang Mountain" indicates a promising direction for future projects, emphasizing the need for unique artistic expressions that resonate with both domestic and international audiences [26][27].

Group 1 - The summer film season features over 60 domestic and international films, showcasing diverse genres and innovative themes [3][4] - The animated film "Wang Wang Mountain Little Monster" is the first comedy animation from the team behind "Chinese Tales," blending traditional culture with modern workplace philosophy [3] - The year marks the 80th anniversary of the victory in the Chinese People's War of Resistance Against Japanese Aggression, with various artistic works commemorating this historical event being released [3] Group 2 - "Dongji Island" is based on the true historical event of the Lisbon Maru sinking during World War II, highlighting the bravery of Chinese fishermen who rescued British POWs [5] - "Mountains and Rivers as Evidence" is a documentary that presents a panoramic view of the 14-year struggle of the Chinese people during the war, emphasizing historical clarity and the transmission of national spirit [6]

在网购平台上，一位购买了蛤蟆精挂偶的消费者留言，"谁说上班不是漫长取经路呢，欢迎上班搭子。" 2023年年初，动画短片集《中国奇谭》的横空出世，为国风动画打开了想象空间。八支不同风格的短片中，最受 欢迎的作品是第一支《小妖怪的夏天》。 一只造型潦草的无名小猪妖，竟能引发"打工人"的无限感慨。该短片的美学根植于中国传统绘画，映照的却是当 代普通人的现实：当一个人被无望的生活困住，想要挣扎逃离时，该如何选择、如何行动，又将付出怎样的代 价。 8月2日，由上海美术电影制片厂、上影元等公司出品，《小妖怪的夏天》原班主创打造的的动画电影《浪浪山小 妖怪》上映。它基于短片设定，但非短片的简单扩写，而是原创了一个平行世界的故事。在唐僧师徒到来之前， 小猪妖的"妖生"还有哪些可能，离开了浪浪山，他的命运会否就此改变。 与短片相同，《浪浪山小妖怪》的英文名预示着它也是一个关于"Nobody"——无名小妖的故事。这一次，小猪妖 拥有了三个志同道合的伙伴：蛤蟆精、黄鼠狼精和猩猩怪。一个异想天开的念头将四妖集结到一起，假扮唐僧师 徒四人，先行一步去往西天取经。 于是，勇敢的小猪妖、世俗的蛤蟆精、话痨的黄鼠狼精、胆小的猩猩怪分别扮上了 ...

步入展厅，观众可以现场见证浪浪山小猪妖住所、双狗洞等标志性场景，重温小猪妖离开浪浪 山、"拼好团"取西经的故事，并通过互动游戏亲身体验与小猪妖团队一同冒险的乐趣。展览现场还设有 精美场景设定画稿展示、拍照打卡互动区域、集章打卡区域以及周边展示等，满足不同年龄受众的需 求。 展览负责人李云杰表示，此次展览，旨在为观众提供一个独特的线下体验机会，沉浸式感受中国动 画的独特魅力，"如果有观众拿着电影的票根到现场，还能获得优惠购票的机会。" 把动画搬进现实，日前，《浪浪山小妖怪》主题展在浙江省博物馆之江馆区开幕。本次展览以电影 《浪浪山小妖怪》为基底，将电影内的角色、场景以及剧情活灵活现地展现在观众面前，打造一个沉浸 式的"浪浪山奇幻世界"。 喜剧动画电影《浪浪山小妖怪》为《中国奇谭》首部动画电影，由短片《小妖怪的夏天》原班主创 团队打造，在短片同一世界观框架下开启了发生在"平行时空"的全新故事。 据悉，本次展览为收费展，将展至2025年10月30日。欢迎大朋友小朋友们走进浙江省博物馆之江馆 区，踏上一段跌宕起伏的西行冒险之旅。 ...

Group 1 - The China Youth Animation Creator Growth Program has extended its activity cycle to two years, focusing on nurturing new talent in the animation industry [1] - The program's theme is "Gathering New Generations for New Development," aiming to build a comprehensive incubation platform for young animation talents and promote high-quality development in the Chinese animation industry [1] - Since its launch in 2021, the program has awarded the title of "China Youth Animation Creator" to 40 young talents, with notable creators emerging from the initiative [1] Group 2 - This year's program introduces three specific tracks: "Independent Animators," "Illustrators," and "Cross-Media Creators," addressing the needs of industry newcomers and covering the entire creative field [1] - The program collaborates with platforms such as Bilibili, NetEase LOFTER, and Zhihu to facilitate online voting, work promotion, and professional Q&A, helping new creators break through barriers and grow rapidly [1] - A dialogue session titled "Dialogue with China Youth Animation Creators" was held, discussing industry trends and survival strategies for new generation animators [2]