电影+科技
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科技革新推动观影体验“沉浸”升级 “电影+科技”为电影产业发展注入创新引擎
Yang Shi Wang· 2026-01-02 07:41
央视网消息:2025年,中国电影市场呈现出前所未有的多样性。院线新片、重映老片同台竞技,传统叙事与虚拟现实技术并行发 展。从制作端的工业化突破到放映端的沉浸式体验,科技正以多元赋能姿态持续拓宽中国电影的想象边界与表达空间。 效率提升 AI在电影工业参与度与日俱增 2025年,上海电影联合科技企业发起"未来影像计划",将AI融入动画创作全流程,为传统影像注入新活力。重庆永川科技片场、浙 江德清博采AI虚拟影视基地等新型制作基地,通过LED背景屏实时渲染技术,实现古今中外各类场景的快速切换,大幅提升制作效 率。专家表示,AI在当下电影工业的参与度与日俱增。这不仅是技术工具的升级,更是一场从创作思维到产业生态的深刻变革。 技术赋能 国产影片视效表现力突飞猛进 技术赋能之下,国产影片的视效表现力也实现质的飞跃。《哪吒之魔童闹海》集结4000多名动画人,打磨近2000个特效镜头,以成 熟的动画工业体系标定了国产视效新高度。 美国霍普金斯大学教授亚历山大·曼苏罗夫表示,这部《窗外是蓝星》的纪录片,是一部很完美的电影艺术品,在外太空用8K高清 摄像机拍摄,影像非常震撼,让人大吃一惊。 中国首部8K太空实拍纪录电影《窗外是蓝 ...
2025年,那些难忘的电影瞬间
Xin Hua Wang· 2025-12-31 19:30
Core Insights - The Chinese film market in 2025 experienced significant growth, with over 1.22 billion admissions and record-breaking box office performances, particularly in the animation sector [1][10][11] - Animation films dominated the market, achieving over 25 billion yuan in box office revenue, accounting for half of the total box office [3][7] - The success of animation films is attributed to high-quality content and emotional resonance with audiences, appealing to a broad demographic beyond children [3][7][8] Animation Film Highlights - "Nezha 2" topped the global animation box office, while "Wang Wang Mountain Little Monster" set records for domestic 2D animation [3][6] - The emotional connection and relatable themes in animation films have resonated with contemporary audiences, reflecting their struggles and aspirations [6][7] - The animation sector has evolved to attract adult viewers, with significant audience shares in the 30-39 and 40+ age groups [7][8] Box Office Performance - The Spring Festival box office reached 9.51 billion yuan with 187 million admissions, setting new records [10] - The year-end holiday box office surpassed 5 billion yuan, marking the highest performance in eight years for that period [10][11] - Major film releases during key holiday periods contributed significantly to overall box office growth, with a focus on themes that resonate with audiences [11][12] Cultural and Economic Impact - The "Film+" concept has linked cinema with cultural tourism, driving increased visitor numbers to filming locations and related attractions [13][14] - Government initiatives, including subsidies and promotional activities, have supported film consumption, contributing to a 5.4 billion yuan increase in box office revenue [14] - The film industry is recognized as a vital part of the broader cultural economy, with potential to stimulate various sectors beyond just ticket sales [16][19] Technological Advancements - The integration of technology in filmmaking has enhanced production quality and audience experience, with AI and virtual reality playing significant roles [20][22] - Innovations in film technology, such as the CINITY LED projection system, have improved viewing experiences, making films more immersive [25][26] - The rise of virtual reality films indicates a growing trend towards new viewing formats, with over a hundred projects registered in 2025 [25][26]
新质生产力带动中国影视工业提质升级
Yang Shi Xin Wen· 2025-10-08 01:29
Group 1 - The total box office for the 2025 National Day film season has exceeded 1.7 billion yuan, indicating a strong recovery in China's film market driven by diverse content and robust consumer activity [1] - The development of new productive forces is driving the digital and intelligent transformation of China's film industry, leading to the emergence of new film production bases that are becoming key players in the international film industry [4][8] - The film "Assassination Novelist 2" showcases seamless transitions between virtual and real worlds, heavily relying on LED virtual shooting and AI-driven facial capture technology, significantly enhancing production efficiency and artistic precision [4][6] Group 2 - The year 2025 is referred to as the "Year of Technological Explosion in Chinese Cinema," with the film "Nezha: Birth of the Demon Child" not only breaking box office records but also promoting the deep integration of "film + technology," thus upgrading the Chinese film industry [8][10] - The production of "Nezha 2" utilized an LED virtual shooting system in Beijing's Huairou Film Base, achieving over 60% improvement in outdoor shooting efficiency [12] - The Zhejiang Deqing AI Virtual Film Base features the world's largest single LED virtual studio, integrating a computing power center and digital asset library, marking a transition of China's digital infrastructure from isolated technological breakthroughs to a mature, scalable solution across the entire production chain [14][16]
(上合天津峰会)光影乐舞交织:上合组织文化合作续新章
Zhong Guo Xin Wen Wang· 2025-08-30 02:34
Core Points - The article highlights the cultural cooperation within the Shanghai Cooperation Organization (SCO), showcasing various cultural events and initiatives that enhance mutual understanding among member countries [1][3][4]. Group 1: Cultural Events - The "SCO National Excellent Film Exhibition Week" featured the film "Red Silk," emphasizing emotional connections and cultural exchange among member states [1][3]. - The SCO Arts Festival included performances from artistic groups from China, Belarus, and Russia, promoting traditional arts and community engagement [3][4]. Group 2: Technological Integration - The 2025 SCO Film Festival in Chongqing showcased the integration of technology in filmmaking, including virtual shooting and AI image processing, providing pathways for the film industry in member countries [4][5]. - The second SCO National Television Festival in Xi'an highlighted collaborative projects, such as documentaries and animations produced by multiple countries, enhancing cross-cultural understanding [7]. Group 3: Ongoing Initiatives - The "Audio-Visual Integration and Harmonious Coexistence" program ran from May to August, fostering discussions around cultural narratives presented in media [7]. - The various cultural activities, from film exhibitions to art performances, aim to transform cultural exchanges into tangible cooperation among SCO member states [7].
2025上合组织国家电影节 中国“电影+科技”精彩亮相
news flash· 2025-07-06 03:49
Core Viewpoint - The 2025 Shanghai Cooperation Organization (SCO) Film Festival is currently being held in Chongqing, focusing on the theme "Technology and Light, SCO Style," marking the first international film exchange platform under the SCO framework centered on "Film + Technology" [1] Group 1 - The film festival features a film technology achievement exhibition and an outdoor "film set market," showcasing unique activities [1] - The film technology exhibition highlights China's cutting-edge film technology and capabilities, allowing international film festival peers to experience the high-quality development of Chinese cinema [1]
让电影节成影视业创新“枢纽”
Jing Ji Ri Bao· 2025-06-23 22:09
Core Viewpoint - The 27th Shanghai International Film Festival highlights the importance of multi-layered film exhibition platforms in promoting the development of the film industry in China, showcasing local excellence and integrating advanced technologies [1][2]. Group 1: Film Festival Significance - The festival features over 400 films from 71 countries, emphasizing its role as a hub for global content and talent [1]. - Events like the "City Walk" and "Big World" film fan carnival illustrate how the festival can enhance cultural tourism and commercial synergy, creating value beyond the screen [1]. Group 2: Embracing Technology - The festival aims to integrate "film + technology" through immersive experiences like AR/VR, showcasing innovations such as robots on set and AI in creative processes [2]. - The introduction of the "Technology Creation" unit positions the festival as a nexus for merging cutting-edge technologies with traditional film art, paving the way for transformative changes in content creation and viewing experiences [2]. Group 3: Building a Multi-Layered Exhibition System - A multi-dimensional film exhibition system is essential for high-quality development in the film industry, maximizing platform effects and fostering international cooperation [2]. - Initiatives like the "Belt and Road" film week aim to deepen connections with emerging film markets, enhancing the global narrative of Chinese stories [2]. Group 4: Nurturing Vertical Innovation Platforms - Specialized film festivals focusing on genres like sci-fi, animation, and virtual reality can attract targeted creators and experts, serving as testing grounds for innovative ideas and technologies [3]. - The collaboration between international, regional, and vertical platforms is crucial for establishing a robust ecosystem that nurtures local talent and fosters technological advancements [3]. Group 5: Globalization and Digitalization - The Shanghai International Film Festival exemplifies how film festivals have evolved beyond mere exhibition to become resource integration and innovation hubs in the context of globalization and digitalization [3]. - A strong and broad platform allows for the effective presentation of Chinese stories, driven by cultural confidence and technological innovation, to resonate with global audiences [3].
以“电影+科技”为抓手发挥科技赋能优势 服务影视产业结构性升级
Yang Shi Wang· 2025-06-21 07:38
Group 1 - The Shanghai International Film Festival Sci-Fi Film Week has introduced a new "Technology Creation Unit" in 2025 to enhance the integration of technology in film production [1][3] - The event gathered film industry professionals, scholars, and tech leaders to discuss the application of AI video generation and digital production technologies in filmmaking [3][8] - The festival also launched the AIGC unit, inviting global young creators to submit AI-generated short films, promoting innovation in the use of AI in film creation [7][8] Group 2 - The development of technology allows for film production at significantly lower costs, marking a major transformation in the industry, with a need for talent to be trained in both technology and artistic expression [5][10] - The Shanghai Sci-Fi Film Week emphasized the importance of "Film + Technology" to drive high-quality development in the film industry, showcasing key projects and service platforms [10][18] - The Shanghai Technology Film City AI Creation Ecological Center announced multiple projects leveraging technology to create an innovative industry community that integrates high-tech film production and new technology applications [14][19] Group 3 - The Shanghai Technology Film City is positioned as a global center for film creation, housing over 20 professional filming bases and 8,000 film-related enterprises, covering all aspects of film creation, shooting, training, and promotion [19][20] - The initiative aims to establish a leading technology film industry cluster, attracting key enterprises and innovative talent to better serve the film industry's development [20]