好产品

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什么才是好产品?
Hu Xiu· 2025-06-19 12:25
最近一篇文章《如何做出好产品》在朋友圈里很火,读后我认为文中的方法在执行层面的确是有效的,是好的手段。但在目的上,有挺大的问题,在这里 和大家探讨一下。 要搞清楚"如何做出好产品"之前,首先需要探讨清楚什么是"好产品"。否则走得越快,可能错得越远。 不知道大家还记不记得《机器人总动员》(WALL-E)中的悬浮椅? 从技术和功能来说,这是近乎完美的产品:用户只需要舒服的躺着,饮食、娱乐唾手可得。但电影中长期使用它的人身体机能大幅退化,失去自理能力, 甚至丧失了下椅子走路的能力;后来在AI黑化,要控制一切时,人类已经没有了反抗的能力。 从它对用户的长期影响来看,我们很难说悬浮椅是好产品。这些功能没有错,对于本身就残疾、无法自如行动的人来说,悬浮椅就非常好。 那么问题在哪里呢?我们需要再退一步,谈一谈人。 人很强大、同时也很弱小,有各种缺陷:贪心、懒惰、无知、盲目。面对弱者,有两种截然相反的态度: 作为复杂的人、我们心中有贪也有爱。 同样的技术、在这两种不同的态度下会催生出表面相似、但实质上不一样的产品。 爱是个模糊的概念,实操上缺乏指导意义。我最近在"q9adg"的文章中看到了一个很有启发的具象的描述:爱就是"为 ...
地产行业周报:年中冲刺临近,成交环比有望延续回升
Ping An Securities· 2025-06-03 10:20
Investment Rating - Industry investment rating: Stronger than the market (maintained) [2][28] Core Viewpoints - As the mid-year sprint approaches, transaction volume is expected to continue its month-on-month recovery. In May, the number of new homes sold in 50 key cities decreased by 5.3% year-on-year but increased by 9.1% month-on-month. The operating amount of the top 100 real estate companies was 294.58 billion yuan, a month-on-month increase of 3.5% [3] - The report emphasizes that "good products" and "core areas in first and second-tier cities" are likely to stabilize first. The adjustment period for the real estate market has been sufficient, and recent interest rate cuts have eased home-buying pressure. Core city supply is entering a "window period," which may support market stabilization [3] - Short-term market fluctuations are expected, but investors are advised to focus on medium-term positioning. The trend of stabilization in "good products" and "core areas" remains unchanged, with some hot cities showing early signs of recovery [3] Market Monitoring - New home transactions in key cities showed a month-on-month increase of 5.8%, while second-hand home transactions decreased by 9.4%. The average daily transaction volume for new homes in May was down 5.3% year-on-year but up 9.1% month-on-month [9] - Inventory slightly decreased, with a de-stocking cycle of 18.4 months. The inventory in 16 cities was 91.32 million square meters, a month-on-month decrease of 0.1% [13] - The real estate sector saw a 0.95% increase in stock prices, outperforming the Shanghai and Shenzhen 300 index, which fell by 1.08%. The current PE ratio for the real estate sector is 39.43 times, at the 95.64% percentile of the past five years [18] Policy Environment Monitoring - Multiple regions have introduced policies to stabilize the real estate market, including Shenzhen's guidelines for the allocation of affordable housing [4][6]
电商新势力“好货不贵”背后逻辑:新质供给打通生产端到消费端
Sou Hu Cai Jing· 2025-05-14 10:32
"我们现在习惯在抖音看短视频,用拼多多购物,AI大模型用豆包,村里人新的生活习惯形成了。" "现在我们探索一种藕虾混合养殖的新模式,丁老师帮我们讲课,看看怎么和电商平台开启的供给升级嫁接下?" "新质供给带来新订单,镇上的这家铅笔厂通过工艺升级、降本增效,产品不仅仅供给国内大品牌,还远销海外多 国。不过,今年因为众所周知的原因,他们计划进一步开拓国内市场。" 连日来,我在宿迁、徐州等地走访、讲课、调研,深入村庄和工厂,与当地乡镇干部、企业家、种植户座谈,一方面 把主流电商平台的运营模式介绍给了当地,一方面学习借鉴先进的发展新模式,写入我的走访案例,介绍给更多读 者。 这次走访有几点新感悟,一方面让我感受到中国经济蕴含的蓬勃内生动力,各地消费呈现积极复苏态势。另一方面, 也看到各大电商平台和平台经济正推出一系列策略,投入真金白银帮助各地产业带及乡镇企业实现新升级,助力它们 以更优质、更具性价比的产品拥抱更广阔的消费市场。 这些生动的基层实践,恰是中国经济韧性与活力的微观注脚。从数字技术重塑生活场景,到农业养殖与电商逻辑的跨 界融合,再到传统制造业的突围,本质上都是供给端主动求变的创新实践。当村里的藕虾养殖开始对 ...