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零跑十周年朱江明发布内部信 提出“四个必须”
Core Viewpoint - Leap Motor aims to achieve a sales target of 1 million vehicles by 2026, emphasizing continuous innovation, quality, overseas market expansion, and organizational efficiency as key focus areas for the next decade [2]. Group 1: Sales and Market Performance - Leap Motor announced it has completed its annual sales target of 500,000 vehicles ahead of schedule and is projecting sales of nearly 600,000 vehicles for 2025, with approximately 60,000 of those being overseas deliveries [3]. - The company has expanded into 35 overseas markets and plans to have over 800 stores globally by 2025, supported by a partnership with Stellantis to enhance its sales and service system [3]. - Cumulative sales since inception are expected to exceed 1.2 million vehicles by the end of 2025 [3]. Group 2: Product Development and Innovation - In 2025, Leap Motor plans to launch several new models, including B10, B01, and Lafa5, with the C10 model achieving monthly sales of 20,000 units [4]. - The flagship D series and the smart premium A series will also debut, with new products from the A and D series expected to be released in 2026 [4]. - The company aims to maintain a consistent product upgrade cycle across its B and C series [4]. Group 3: Company Vision and Future Goals - Leap Motor's founder, Zhu Jiangming, stated that the company must transition from being seen as a "new force" to a sustainable, respected global automotive enterprise [2][4]. - The long-term goal is to achieve annual sales of 4 million vehicles, indicating a significant ambition beyond the immediate target of 1 million [4]. - The upcoming 10th-anniversary event will highlight the company's journey and outline its strategic vision for the next decade [2].
零跑(09863)十周年朱江明发布内部信:从跟跑到领跑,以世界级车企要求自己
智通财经网· 2025-12-24 01:39
Core Insights - The founder and CEO of Leap Motor, Zhu Jiangming, emphasizes that the company should no longer identify as a "new force" but rather as a sustainable and respected global automotive enterprise as it enters its second decade [1][12] Company Overview - Leap Motor will celebrate its 10th anniversary on December 24, 2025, with a themed event titled "Upward, Leading" on December 28, inviting employees, users, partners, and investors to witness this historic moment [3] - The company has grown from an IT outsider to a leading new energy brand in the competitive landscape of nearly a hundred new car manufacturers in China over the past decade [7][13] Sales and Market Expansion - In 2025, Leap Motor is projected to achieve nearly 600,000 vehicle sales, with approximately 60,000 units delivered overseas, making it the top new energy vehicle manufacturer in terms of sales [7][8] - The company plans to expand into 35 overseas markets by 2025, with over 800 international stores, supported by a partnership with Stellantis to enhance its global sales and service network [8] Financial Performance - Leap Motor has maintained positive net profits for several consecutive quarters and is expected to achieve its first annual profit milestone in 2025 [8] - The company has successfully implemented a self-research and development system, achieving a 65% self-manufacturing rate for core components, allowing it to control key costs and maintain a healthy gross margin of 14%-15% [10] Product Development - Leap Motor is set to launch several new models in 2025, including B10, B01, and Lafa5, with the C10 model achieving a monthly sales record of 20,000 units [10] - The company will unveil its flagship D series products at the anniversary event, showcasing its commitment to product and technological strength [11] Future Goals - For 2026, Leap Motor aims to sell 1 million vehicles and has outlined four key focus areas: continuous technological innovation, extreme quality, accelerated overseas market expansion, and maintaining organizational efficiency [12] - Zhu Jiangming has reiterated the long-term goal of reaching an annual sales target of 4 million vehicles, emphasizing the need for the company to evolve beyond its "new force" identity [12][15]