智通财经记者 | 马越 赵晓娟 智通财经编辑 | 牙韩翔 雀巢的一次奶粉召回事件引起市场波动。 雀巢在公告中强调，油脂中含有蜡样芽孢杆菌毒素的情况非常罕见，该供应商正在进行全面的根本原因 分析。 因供应商原料存在质量问题，雀巢近期在中国、英国、德国等45个国家预防性召回多批次婴幼儿配方奶 粉。雀巢集团在1月5日的声明中表示，已对可能受影响的产品进行了花生四烯酸（ARA）油脂及相关 油脂混合物检测，尚未接到因食用该配方奶粉导致不适或患病的报告。 出于高度谨慎考虑，雀巢中国也于1月6日宣布，自愿回收所有此次涉事的进口自欧洲、在中国大陆跨境 电商渠道销售的婴幼儿配方奶粉。该公司强调，所有在中国大陆市场注册并销售的雀巢特殊医学用途婴 儿配方食品、超启能恩、启赋、S26铂臻等不受影响。 关于涉事原料ARA的供应商是哪一家的问题，1月8日智通财经向雀巢中国问询时并未得到具体答复。 但外界已经将目标锁定在武汉的生物科技公司嘉必优。 这家公司在1月7日曾回应称，相关原料正在进行产品检测，尚未出结果，待结果公布后会及时进行公 告。1月8日，智通财经向该公司寻求进一步信息，但未能得到回应。 巢旗下惠氏启赋奶粉（注：新闻配图与召回 ...

Core Viewpoint - The infant food industry faces significant challenges due to exaggerated claims and misinformation, despite maintaining high food safety standards with a compliance rate of over 99.7% for infant formula products [1][2]. Industry Overview - The infant food market in China is projected to reach a scale of 559.1 billion yuan for infant complementary foods and approximately 2.14 trillion yuan for children's food by 2024, with a combined market size expected to exceed 3000 billion yuan by 2027 [2]. - Domestic brands are gradually replacing foreign brands as market leaders in the infant food sector, with Qitian Manman emerging as a prominent player since its establishment in 2018, anticipating sales to surpass 1.5 billion yuan by 2025 [2]. Food Safety Concerns - Food safety is a critical issue in the infant food industry, with heightened public awareness and expectations leading to increased scrutiny of food safety practices [3]. - Issues such as inadequate raw material control and exaggerated product claims by some manufacturers contribute to public distrust and misinformation [3][4]. Company Initiatives - Qitian Manman has implemented a comprehensive control system covering the entire supply chain, from raw materials to production and transportation, to ensure food safety [4]. - The company emphasizes transparency in its marketing practices, avoiding exaggerated claims and providing accurate information about product ingredients and nutritional content [4]. Public Engagement and Governance - The company actively participates in online governance initiatives to improve the food safety discourse, collaborating with regulatory bodies and media to address safety concerns promptly [5]. - Qitian Manman encourages responsible sharing of information and aims to clarify the distinction between legitimate consumer rights protection and fraudulent claims [5].