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秋田满满刘幸鹏:三大举措助力婴幼儿食品安全提升
Bei Ke Cai Jing· 2025-09-30 08:21
Core Viewpoint - The infant food industry faces significant challenges due to exaggerated claims and misinformation, despite maintaining high food safety standards with a compliance rate of over 99.7% for infant formula products [1][2]. Industry Overview - The infant food market in China is projected to reach a scale of 559.1 billion yuan for infant complementary foods and approximately 2.14 trillion yuan for children's food by 2024, with a combined market size expected to exceed 3000 billion yuan by 2027 [2]. - Domestic brands are gradually replacing foreign brands as market leaders in the infant food sector, with Qitian Manman emerging as a prominent player since its establishment in 2018, anticipating sales to surpass 1.5 billion yuan by 2025 [2]. Food Safety Concerns - Food safety is a critical issue in the infant food industry, with heightened public awareness and expectations leading to increased scrutiny of food safety practices [3]. - Issues such as inadequate raw material control and exaggerated product claims by some manufacturers contribute to public distrust and misinformation [3][4]. Company Initiatives - Qitian Manman has implemented a comprehensive control system covering the entire supply chain, from raw materials to production and transportation, to ensure food safety [4]. - The company emphasizes transparency in its marketing practices, avoiding exaggerated claims and providing accurate information about product ingredients and nutritional content [4]. Public Engagement and Governance - The company actively participates in online governance initiatives to improve the food safety discourse, collaborating with regulatory bodies and media to address safety concerns promptly [5]. - Qitian Manman encourages responsible sharing of information and aims to clarify the distinction between legitimate consumer rights protection and fraudulent claims [5].