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云浮云城:“媒体+”四大行动助力云城番薯高质量发展
Nan Fang Nong Cun Bao· 2025-12-06 03:05
云浮云城:"媒 体+"四大行动助 力云城番薯高质 量发展_南方+_ 南方plus 风起南粤,潮涌 西江。当前,广 东深入实施"百 县千镇万村高质 量发展工程" , 开创"媒体+"助 力乡村全面振兴 新局面。12月5 日,以云浮市云 城区深入实 施"百千万工 程"三年初见成 效暨第八届乡村 美食(番薯)旅 游季开幕为契 机,云城区正式 发布《"媒体 +"助力广东番薯 高质量发展云城 宣言》。这也是 《"媒体+"赋 能"百千万工 程"农产品市场 体系建设行动方 划"AI+"产业升 级方向,赋 能"种植—加工 —品牌"全产业 链,提升云城番 薯产业基地的辐 射能级,促进形 案(2025 - 2027 年)》印发后, 全省首个围绕番 薯产业的"媒体 +"行动方案。以 下为宣言全文: "媒体+"助力广东番薯产业高质量发展云城宣言 2025年是"十五 五"规划谋篇布 局之年,也是广 东"百千万工 程"三年初见成 效的关键节点。 在省、市、区各 级部门的推动 下,在千万广东 番薯从业者的见 证下,云浮市云 城区发起《"媒 体+"助力广东番 薯高质量发展云 城宣言》,全面 启动新一轮云城 番薯高质量发展 重点任务,为广 东番 ...
“清远吃鸡榜”TOP10出炉!这口鲜嫩,拿捏了!
Nan Fang Nong Cun Bao· 2025-08-21 11:07
Core Insights - The inaugural "Qingyuan Chicken List" has been released, showcasing the top 10 dishes that highlight the unique flavors and culinary techniques of Qingyuan chicken [1][16]. Group 1: Event Overview - The event was organized by Southern Media Group, Southern Rural Newspaper, and Zhenxiang Platform, with participation from various local culinary associations [3][4]. - The offline evaluation took place at the Maji Village Restaurant, featuring numerous renowned restaurants competing with their signature dishes [5]. Group 2: Evaluation Process - A judging panel composed of culinary masters, food critics, and media representatives evaluated the dishes based on multiple criteria including ingredient use, creative presentation, taste, and cultural expression [6][8]. Group 3: Top Dishes - The top 10 dishes recognized include: - Seven Pin Chicken's Intangible Cultural Heritage Clay Pot Chicken - Zhongkai Huafu Holiday Hotel's Phoenix Golden Silk Chicken - Maji Village Restaurant's Village Chief Chicken Pot - Xishihui Seafood's Golden Baked Fragrant Chicken - Lakeside Bubu Gao Hotel's Soy Sauce Chicken - Qingxiang Bawang Chicken - Daoyuan Restaurant's Fresh Fruit Skin Chicken - Huafu No.1 Chinese Restaurant's Huafu Rose Soy Sauce Chicken - Hongqi Tea Factory's Yinghong No.9 Tea Fragrant Crispy Chicken - Tasting Chicken's King Li Wuzhi Peach Qingyuan Chicken Pot [9][11][16]. Group 4: Popularity Award - The Village Chief Chicken Pot from Maji Village Restaurant won the Best Popularity Award, indicating strong local support and recognition [13]. Group 5: Culinary Trends - The event highlighted a shift in Qingyuan chicken preparation from traditional methods to innovative approaches, incorporating local medicinal ingredients and appealing to younger tastes with lighter spicy flavors [21][22]. Group 6: Market Impact - The event attracted 24 enterprises and 36 dishes, with over 24,000 votes cast, aiming to elevate Qingyuan chicken from being merely "delicious" to "must-try" status [26][27]. - Qingyuan chicken has become a significant agricultural industry, with sales in Hong Kong reaching 100 million yuan in 2024, contributing to the local economy [53][55]. Group 7: Awards and Benefits - Winners of the "Qingyuan Chicken List" will receive various promotional benefits, including top-tier traffic support on the Zhenxiang platform and opportunities for media coverage [56][66]. Group 8: Platform Significance - The Zhenxiang platform serves as a pioneering rural tourism service platform, connecting urban and rural areas, and has gathered 300,000 registered users and over 1,000 businesses [72][73].
300+渠道商联手赋能!媒体+陈皮星油藤粤桂协作“四个共享”中心揭牌
Nan Fang Nong Cun Bao· 2025-08-18 10:33
Core Points - The establishment of the "Media + Chenpi Star Oil Vine Collaboration 'Four Sharing' Center" marks a significant initiative to enhance cooperation between the Chenpi and Star Oil Vine industries in Guangdong and Guangxi [5][14][42] - This center aims to leverage media as a tool for promoting shared resources in research, production, market systems, and storage, thereby fostering industry integration and development [6][8][32] Group 1 - The center was inaugurated on August 18 and is a collaboration between the Xinhui-Ningming Guangdong-Guangxi cooperation working group and Southern Media Group [4][5] - The initiative is expected to enhance the quality and market presence of the Chenpi and Star Oil Vine products through a comprehensive approach that includes media, branding, culture, and market integration [8][32][36] - The collaboration will utilize the resources of 325 Chenpi distributors to promote the "Chenpi Star Oil Vine Healthy China Tour" and enhance the local specialty products [10][11][34] Group 2 - The project is part of a broader strategy in Guangdong to utilize media to support rural revitalization and improve the quality of local industries [15][16] - The partnership between Xinhui and Ningming has been ongoing for eight years, focusing on integrating the Chenpi and Star Oil Vine industries to create a comprehensive health industry chain [17][18][20] - The "Four Sharing" mechanism includes shared research and development, production facilities, sales channels, and storage solutions, significantly reducing product circulation costs [26][30][41]