新春佳节将至，消费热潮奔涌。2月11日，由南方都市报社与广州银行联合举办的"广货行天下"岭南年 货节在广州市人民公园开幕。活动将持续两天，现场汇聚众多广东老字号和非遗潮品，更有粤语合唱、 醒狮巡游等充满广府风情的文化表演，从味觉、视觉到听觉，全方位营造"广府情浓"的节日氛围。 本次活动通过"媒体+金融"双重赋能，创新消费场景，通过多样化传播方式带动超54万线上阅读量，不 仅将线下年味延伸为线上热点，更深度挖掘出优质广货背后消费者对金融服务的新需求、新期待。通过 政府搭台、媒体与金融机构联手，活动力求呈现一场兼具温度与底蕴的广货消费盛宴。 "媒体+金融"赋能，打造广货消费新场景 南方都市报社党委副书记、主编刘江涛在致辞中表示，南方都市报作为根植广东的主流都市媒体，始终 将服务实体经济、激发消费活力作为重要使命。多年来，与各级政府部门、金融机构紧密合作、携手同 行，持续深化"媒体+金融"的合作内涵，不仅记录广东金融业蓬勃发展的坚实足迹，更积极搭建平台， 将媒体的公信力与传播力、金融机构的专业服务能力与资源配置力，以及广东制造与消费产业的深厚底 蕴深度融合，共同为扩内需、促消费聚势赋能，助力实体经济高质量发展。 近 ...

Core Viewpoint - The conference on "Media + Finance" empowering the high-quality development of the livestock industry in the Guangdong-Hong Kong-Macao Greater Bay Area was successfully held in Zhaoqing, Guangdong, emphasizing the synergy between media and finance to enhance modern livestock development [1] Group 1: Conference Highlights - The theme of the conference was "Media Lights Up Value, Finance Empowers the Future," focusing on the integration of media and financial tools to drive the transformation and upgrading of the livestock industry [1][4] - A strategic cooperation framework agreement was signed among Huatai Futures, Zhaoqing Agricultural and Rural Bureau, China United Insurance, Postal Savings Bank, and Southern Daily Zhaoqing Branch, aiming to create a high-level communication platform for the livestock industry [4] Group 2: Financial Initiatives - Huatai Futures has established a close partnership with Zhaoqing Agricultural and Rural Bureau, successfully implementing the Dalian Commodity Exchange's "Farmer Income Guarantee Program" for four consecutive years, securing 10 million yuan in funding for the pig county project in 2022, the highest in the province for similar projects [3] - Over the past four years, innovative financial projects like "Insurance + Futures" have provided nearly 22 million yuan in risk compensation to local farmers, effectively mitigating the impact of price fluctuations on their operations [3] Group 3: Future Plans - In 2025, the collaboration will further upgrade with the launch of an 8 million yuan local specialty insurance project, establishing a comprehensive service system for the pig industry across Zhaoqing [3] - Huatai Futures aims to deepen cooperation with Zhaoqing Agricultural and Rural Bureau, expanding the application of financial tools in the livestock industry and facilitating effective connections between institutional resources and local industry needs [9]