当二手房交易重心从"资产配置"转向"居住需求"，自如美家带着"客业单边服务"和"严选品质好房"新模式杀入市场 文｜刘言 编辑｜莫云 存量时代，二手房正在成为楼市交易的主导力量。 根据中指研究院数据，2023年，全国25座代表城市的二手房交易量首次超过新房，此后二手房成交比例持续上涨。 58安居客研究院数据显示，2025年10月，全国二手房找房人数占比64.5%，环比上升0.4个百分点，人数占比长期维持在60%以上。 但二手房的成交周期在不断延长，同时成交价不断下降。 58研究院数据显示，截至2025年10月，全国百城二手房平均挂牌时长增至94.86天，同比增加5.79%，一线城市挂牌时长突破107天；百城二手房挂牌均价 为1.18万元/平方米，同比下跌8.12%，且较9月跌幅略有扩大。 这意味着，购房者对二手房仍有较大需求，但二手房交易的投资属性已经逐渐降低，居住属性回归。 "在过去二手房交易速度飞快的时候，（购房者）对保值增值的渴望超过了对居住价值的追求。而现在，购房者更想要二手房的居住价值。"自如董事长熊 林说。 这种变化直接影响了二手房市场的交易逻辑：在房价快速上涨时期，交易效率是核心竞争力；而在市场平 ...

Core Insights - The real estate market in China is transitioning into a "stock era," with an increasing proportion of second-hand housing transactions and a growing demand for professional real estate services [1][5][11] Group 1: Market Trends - The proportion of second-hand housing transactions is rising, leading to longer transaction cycles and a shift in buyer expectations towards quality housing [1][6] - The market is evolving into a buyer's market, where buyers have more control over the purchasing process, emphasizing the need for professional advisory services [5][6] Group 2: Service Model Innovation - The introduction of the "single-sided service" model by Ziroom Meijia separates the roles of agents, providing dedicated services for sellers and buyers, which addresses the limitations of traditional dual-agent models [5][6] - This model aims to enhance service quality and efficiency, responding to the increasing demand for specialized real estate services [6][10] Group 3: Product Offering - Ziroom Meijia has launched three product lines: "Clean Water Good House," "Renewed Good House," and "Heart Home Good House," aimed at improving the quality of second-hand housing through tailored renovation solutions [7][8] - The "Clean Water Good House" focuses on comprehensive renovations of older properties, significantly enhancing their marketability and value [8][9] Group 4: Commission Structure - The company has implemented a commission reduction strategy, offering a 50% discount on buyer commissions and an 80% discount on seller commissions, which aims to improve transaction efficiency [10] - This strategy is supported by technological innovations and a comprehensive data-driven approach, enhancing the matching efficiency between supply and demand [10] Group 5: Industry Transformation - The launch of Ziroom Meijia's second-hand housing service signifies a shift in the real estate industry from a transaction-oriented focus to a professional asset management service approach [11] - The emphasis is now on property quality, service professionalism, and building long-term trust with users, reflecting a deeper understanding of the concept of "home" in the current market [11]