股 票 研 究 上海楼市政策放宽加码，春节错期白电产销均有增长 [Table_Industry] 家用电器业 家电行业 2026W08 周报 | [姓名table_Authors] | 电话 | 邮箱 | 登记编号 | | --- | --- | --- | --- | | 蔡雯娟(分析师) | 021-38031654 | caiwenjuan@gtht.com | S0880521050002 | | 成浅之(分析师) | 021-23183327 | chengqianzhi@gtht.com | S0880525110002 | 本报告导读： 上海新"沪七条"发布，楼市政策放宽加码，春节错期下白电产销均有增长。 投资要点： [Table_Summary] 投资建议：1）地产链业绩修复拐点+股价底部向上：老板电器（13.8 X，2026PE，下同）、公牛集团（15.9X）；2）国补有望平稳过渡，黑 白电龙头稳健经营叠加高股息，配置具备性价比,推荐美的集团 （12.2X）、海尔智家（10.5X）、TCL 电子（10.9X）、海信视像（10.6X）； 3）智能家电出海核心驱动，推荐扫地机器人双雄石头科技(1 ...

Core Viewpoint - The report indicates that leading brands in the home appliance sector are operating steadily, with short-term tariff disturbances expected to have diminishing effects, and performance exceeding expectations mainly in small appliances and cleaning devices [1]. Group 1: Market Performance - In Q2 2025, the home appliance sector's revenue and profit grew by 5.6% and 3.1% year-on-year, respectively, with a slight deceleration compared to Q1 [2]. - The white goods segment saw revenue and profit growth rates of 5.8% and 6.0%, with leading brands outperforming second and third-tier brands, indicating an increase in industry concentration [2]. - The cleaning appliance segment experienced significant revenue growth of 31.5%, while OEMs faced a profit decline of 23.8% due to tariff impacts [2]. - The black goods segment reported revenue growth of 1.4% but a profit decline of 16.5%, with brand companies experiencing slower volume growth but continuing to raise average prices [2]. - The kitchen appliance sector faced challenges, with revenue and profit growth rates of -5.5% and +1.1%, respectively, particularly for integrated stoves, which saw declines of 39.6% and 16.8% [2]. Group 2: International Expansion and New Business - The overseas revenue share of the home appliance sector reached 39.5% in H1 2025, an increase of 1.4 percentage points year-on-year, indicating a trend towards international expansion [3]. - Companies are actively exploring new business areas, with Bull pushing into data centers and solar lighting, and Yitian Smart focusing on liquid cooling and computing power [3]. - In the core coverage of 40 companies, six exceeded revenue expectations, while four surpassed profit expectations, particularly in small appliances and cleaning devices [3]. Group 3: Investment Recommendations - The report suggests focusing on four main investment lines: 1) core drivers of international expansion and smart home key targets; 2) stable performance with upward elasticity; 3) leading companies with robust operations and high dividends; 4) home appliance companies diversifying into new growth areas [4].