—— A 股行业中观景气跟踪月报（2025 年 9 月） 本期投资提示： 2025 年 10 月 09 日 关注新能源、存储、有色和化工等涨价 品种 二、景气：2025 年 9 月制造业 PMI 整体（49.8%）小幅回升，反内卷推动上游原材料购进价格处于扩张区 间，制造业新订单和采购量有所改善，非制造业在手订单和出口订单改善、但价格和库存景气度均有所回 落。 三、各行业高频中观量价指标： 本研究报告仅通过邮件提供给 中庚基金 使用。1 相关研究 证 券 研 究 报 告 证券分析师 林丽梅 A0230513090001 linlm@swsresearch.com 刘雅婧 A0230521080001 liuyj@swsresearch.com 郝丹阳 A0230523120002 haody@swsresearch.com 冯彧 A0230525080001 fengyu@swsresearch.com 王胜 A0230511060001 wangsheng@swsresearch.com 联系人 冯彧 (8621)23297818× fengyu@swsresearch.com 请务必仔细阅读正文之后的各项 ...

Policy Insights - The "trade-in for new" policy for home appliances in China will be strengthened and expanded by 2025, with a total of 162 billion yuan allocated in the first half of the year to support its implementation, stimulating consumer activity, although demand elasticity varies by category and there is regional imbalance in subsidy consumption [1] - The US-China tariff policy shows a trend of "tightening first, then loosening," causing short-term disruptions to China's home appliance exports but also encouraging companies to accelerate global capacity layout and enhance supply chain adjustment capabilities [1] Market Performance - In the first half of 2025, leading brands in the black appliance sector in China have further highlighted their brand and technological advantages, increasing market share, while the trend of industrial structure upgrading continues, with good domestic market performance but pressure on exports [1] - The national subsidy policy has significantly boosted the domestic demand market for white appliances, combined with ecological advantages and extreme weather stimuli, leading to simultaneous growth in volume and quality, although increased competition from export-to-domestic sales is squeezing the survival space of smaller brands [1] - The kitchen and bathroom sector continues to be constrained by ongoing adjustments in the real estate industry, but new policy subsidies focused on this sector have driven both volume and revenue growth for large kitchen and bathroom appliances, while small appliances see a decrease in volume but an increase in revenue [1] - The cleaning appliance industry maintains high growth rates, with leading domestic brands deepening overseas layouts expected to drive export business into a phase of scaling up [1] Financial Overview - In the first half of 2025, the overall credit risk in the home appliance industry is manageable, with rapid growth in total revenue and operational performance, and stable gross profit levels, although profitability varies across sub-sectors, with kitchen and bathroom appliances under continuous pressure, and cleaning appliances seeing revenue growth without profit increase, while black and white appliances show year-on-year profit improvement [2] - The overall operational efficiency of the home appliance industry has slightly declined, capital expenditure has contracted year-on-year, and there is significant room for optimization in debt maturity structure, although financial leverage remains stable [2]

Group 1 - The stock price of Deep Konka A fell by 2.01% on September 25, trading at 5.35 CNY per share with a total market capitalization of 12.883 billion CNY [1] - Year-to-date, Deep Konka A's stock has decreased by 3.08%, with a 3.95% drop over the last five trading days and a 10.23% decline over the last 20 days [1] - The company has appeared on the "Dragon and Tiger List" five times this year, with the most recent appearance on April 15, where it recorded a net purchase of 123 million CNY [1] Group 2 - Deep Konka Co., Ltd. was established on October 1, 1980, and went public on March 27, 1992, primarily engaged in the production and sale of various electronic products [2] - The main business revenue breakdown includes: color TV business 42.78%, white goods business 39.93%, other businesses 10.43%, PCB business 5.01%, and semiconductor and storage chip business 1.86% [2] - As of June 30, 2025, the company reported a revenue of 5.248 billion CNY, a year-on-year decrease of 3.05%, and a net profit of -383 million CNY, a year-on-year increase of 64.75% [2] Group 3 - Since its listing, Deep Konka A has distributed a total of 2.557 billion CNY in dividends, with no dividends paid in the last three years [3] - As of June 30, 2025, the top ten circulating shareholders include China Merchants Securities (Hong Kong) Co., Ltd., holding 19.3095 million shares, a decrease of 200,000 shares from the previous period [3] - Hong Kong Central Clearing Limited is the tenth largest circulating shareholder, holding 10.9024 million shares, an increase of 1.4358 million shares from the previous period [3]

Core Viewpoint - The stock of Deep Konka A has shown mixed performance in recent trading sessions, with a slight year-to-date decline and notable fluctuations over different time frames [2][3]. Stock Performance - As of September 24, Deep Konka A's stock price increased by 2.05% to 5.47 CNY per share, with a trading volume of 143 million CNY and a turnover rate of 1.67%, resulting in a total market capitalization of 13.171 billion CNY [1]. - Year-to-date, the stock has decreased by 0.91%, with a 1.26% drop over the last five trading days and a 7.13% decline over the last 20 days, while it has increased by 7.47% over the last 60 days [2]. Trading Activity - The stock has appeared on the "Dragon and Tiger List" five times this year, with the most recent instance on April 15, where it recorded a net purchase of 123 million CNY [2]. - The net outflow of main funds was 1.41 million CNY, with large orders accounting for 19.50% of purchases and 20.57% of sales [1]. Financial Performance - For the first half of 2025, Deep Konka A reported a revenue of 5.248 billion CNY, reflecting a year-on-year decrease of 3.05%, while the net profit attributable to shareholders was -383 million CNY, showing a significant year-on-year increase of 64.75% [3]. Shareholder Information - As of June 30, 2025, the number of shareholders for Deep Konka A was 151,800, a decrease of 9.90% from the previous period [3]. - The company has cumulatively distributed 2.557 billion CNY in dividends since its listing, with no dividends paid in the last three years [4]. Company Overview - Deep Konka A, established on October 1, 1980, and listed on March 27, 1992, is based in Shenzhen, Guangdong Province, and primarily engages in the production and sale of various electronic products, including televisions and communication devices [2]. - The company's main business revenue breakdown includes: 42.78% from color TV business, 39.93% from white goods, 10.43% from other businesses, 5.01% from PCB business, and 1.86% from semiconductor and storage chip business [2].

Company Overview - Deep Konka A is located in Nanshan District, Shenzhen, Guangdong Province, and was established on October 1, 1980, with its listing date on March 27, 1992 [2] - The company primarily engages in the production and sales of various electronic products, including black and white, color televisions, audio equipment, and communication devices [2] - The revenue composition of the company includes: 42.78% from color TV business, 39.93% from white goods, 10.43% from other businesses, 5.01% from PCB business, and 1.86% from semiconductor and storage chip business [2] Financial Performance - For the first half of 2025, Deep Konka A reported operating revenue of 5.248 billion yuan, a year-on-year decrease of 3.05%, while the net profit attributable to shareholders was -383 million yuan, an increase of 64.75% year-on-year [2] - The company has cumulatively distributed 2.557 billion yuan in dividends since its listing, with no dividends distributed in the last three years [3] Stock Performance - As of September 12, Deep Konka A's stock price increased by 2.41%, reaching 5.53 yuan per share, with a total market capitalization of 13.316 billion yuan [1] - The stock has seen a year-to-date increase of 0.18%, a 5-day increase of 0.73%, a 20-day increase of 3.75%, and a 60-day increase of 21.27% [1] - The stock has appeared on the "Dragon and Tiger List" five times this year, with the most recent appearance on April 15, where it recorded a net buy of 1.23 billion yuan [1] Shareholder Information - As of June 30, 2025, the number of shareholders for Deep Konka A was 151,800, a decrease of 9.90% from the previous period [2] - The top ten circulating shareholders include招商证券(香港)有限公司, holding 19.3095 million shares, a decrease of 200,000 shares, and香港中央结算有限公司, holding 10.9024 million shares, an increase of 1.4358 million shares [3]

Core Viewpoint - The stock of Deep Konka A has shown mixed performance in recent trading sessions, with a slight year-to-date decline but a notable increase over the past two months, indicating potential volatility and investor interest in the company [2][3]. Group 1: Stock Performance - As of September 11, Deep Konka A's stock price increased by 2.08% to 5.41 CNY per share, with a trading volume of 1.23 billion CNY and a market capitalization of 13.027 billion CNY [1]. - Year-to-date, the stock has decreased by 1.99%, with a 0.37% decline over the last five trading days, a 1.31% increase over the last 20 days, and a 17.10% increase over the last 60 days [2]. Group 2: Financial Performance - For the first half of 2025, Deep Konka A reported revenue of 5.248 billion CNY, a year-on-year decrease of 3.05%, while the net profit attributable to shareholders was -383 million CNY, showing a year-on-year increase of 64.75% [3]. - The company has not distributed any dividends in the last three years, with a total payout of 2.557 billion CNY since its listing [4]. Group 3: Shareholder Information - As of June 30, 2025, the number of shareholders for Deep Konka A was 151,800, a decrease of 9.90% from the previous period [3]. - The top ten circulating shareholders include招商证券(香港)有限公司, holding 19.3095 million shares, a decrease of 200,000 shares, and香港中央结算有限公司, holding 10.9024 million shares, an increase of 1.4358 million shares [4]. Group 4: Business Overview - Deep Konka A, established in 1980 and listed in 1992, is primarily engaged in the production and sale of various electronic products, with its main business revenue derived from color TV (42.78%), white goods (39.93%), and other segments [2]. - The company operates within the household appliances sector, specifically in the white goods category, and is associated with several concept sectors including ride-hailing and central enterprise reform [2].

Core Viewpoint - Konka Group's consumer electronics business continues to face challenges in the first half of the year, despite a change in ownership to China Resources Group, which marks a significant transition for the former "king of color TVs" [3][4]. Financial Performance - In the first half of 2025, the company reported operating revenue of 5.248 billion yuan, a slight decrease of 3.05% year-on-year; net profit attributable to shareholders was a loss of 383 million yuan, significantly narrowing from a loss of 1.088 billion yuan in the same period last year, a reduction of 64.75% [3][4]. - The net profit reduction was primarily due to non-recurring gains totaling 644 million yuan, with the largest portion being 656 million yuan from changes in accounting for equity in Wuhan Tianyuan Group and the disposal of financial assets [3][4]. Consumer Electronics Business - The consumer electronics segment, which includes color TVs and white goods, generated revenue of 4.713 billion yuan, a slight decline of 0.87% year-on-year; while TV revenue grew by 6.09%, the gross margin was only 0.39%, and white goods revenue fell by 6.76% [4][5]. - The overall gross margin for the consumer electronics business was just 3.23%, indicating a challenging environment where revenue growth does not translate into profit [4][5]. Financial Challenges - The company faces high financial costs and tight cash flow, with financial expenses reaching 311 million yuan in the first half of the year; net cash flow from operating activities was -676 million yuan, worsening by 53.78% compared to the previous year [5]. - The high level of interest-bearing debt continues to burden the company's financial operations [5]. Semiconductor Business - The semiconductor business generated revenue of 97 million yuan, a year-on-year increase of 17.38%, but remains in the early stages of industrialization without achieving scale or profitability [6][7]. - There is potential for synergy between China Resources' semiconductor resources and Konka's existing optoelectronic and storage businesses, which could accelerate the industrialization process [8]. PCB Business - The PCB (printed circuit board) business was a rare highlight, achieving revenue of 263 million yuan, a year-on-year growth of 13.63%, indicating stable growth in this segment [8]. Strategic Outlook - The entry of China Resources Group brings a new governance structure and strategic opportunities, but the new management team faces the complex challenge of revitalizing the struggling core business while nurturing new ventures [8].

Core Insights - Konka Group's consumer electronics business continues to face challenges, with a slight revenue decline in the first half of 2025 despite a significant reduction in net losses [2][3] - The company reported a revenue of 5.248 billion yuan, a year-on-year decrease of 3.05%, while net loss attributable to shareholders was 383 million yuan, a 64.75% improvement from the previous year's loss of 1.088 billion yuan [2] - The improvement in net loss was primarily due to non-recurring gains totaling 644 million yuan, indicating that the core business remains under pressure [2][3] Consumer Electronics Business - The consumer electronics segment generated revenue of 4.713 billion yuan, a slight decrease of 0.87% year-on-year, with TV revenue growing by 6.09% but with a low gross margin of only 0.39% [3] - The white goods segment saw a revenue decline of 6.76%, and the overall gross margin for the consumer electronics business was just 3.23%, highlighting ongoing challenges in profitability [3] Financial Challenges - The company faces high financial costs and tight cash flow, with financial expenses reaching 311 million yuan in the first half of the year [4] - The net cash flow from operating activities was -676 million yuan, worsening by 53.78% compared to the previous year, indicating significant financial pressure [4] Semiconductor Business - Konka's semiconductor business reported revenue of 97 million yuan, a year-on-year increase of 17.38%, but remains in the early stages of industrialization without achieving scale or profitability [5][6] - There are expectations that the resources from China Resources Group could synergize with Konka's existing semiconductor operations to accelerate growth [7] PCB Business - The PCB (Printed Circuit Board) segment emerged as a bright spot, achieving revenue of 263 million yuan, a year-on-year growth of 13.63%, marking it as one of the few segments with stable growth [7] Strategic Outlook - The entry of China Resources Group as a new controlling shareholder brings potential for strategic restructuring and resource integration, but the new management faces the challenge of revitalizing the core business and nurturing new growth areas [5][7]

Core Viewpoint - The report indicates that leading brands in the home appliance sector are operating steadily, with short-term tariff disturbances expected to have diminishing effects, and performance exceeding expectations mainly in small appliances and cleaning devices [1]. Group 1: Market Performance - In Q2 2025, the home appliance sector's revenue and profit grew by 5.6% and 3.1% year-on-year, respectively, with a slight deceleration compared to Q1 [2]. - The white goods segment saw revenue and profit growth rates of 5.8% and 6.0%, with leading brands outperforming second and third-tier brands, indicating an increase in industry concentration [2]. - The cleaning appliance segment experienced significant revenue growth of 31.5%, while OEMs faced a profit decline of 23.8% due to tariff impacts [2]. - The black goods segment reported revenue growth of 1.4% but a profit decline of 16.5%, with brand companies experiencing slower volume growth but continuing to raise average prices [2]. - The kitchen appliance sector faced challenges, with revenue and profit growth rates of -5.5% and +1.1%, respectively, particularly for integrated stoves, which saw declines of 39.6% and 16.8% [2]. Group 2: International Expansion and New Business - The overseas revenue share of the home appliance sector reached 39.5% in H1 2025, an increase of 1.4 percentage points year-on-year, indicating a trend towards international expansion [3]. - Companies are actively exploring new business areas, with Bull pushing into data centers and solar lighting, and Yitian Smart focusing on liquid cooling and computing power [3]. - In the core coverage of 40 companies, six exceeded revenue expectations, while four surpassed profit expectations, particularly in small appliances and cleaning devices [3]. Group 3: Investment Recommendations - The report suggests focusing on four main investment lines: 1) core drivers of international expansion and smart home key targets; 2) stable performance with upward elasticity; 3) leading companies with robust operations and high dividends; 4) home appliance companies diversifying into new growth areas [4].

Core Viewpoint - The financial report of Konka Group shows a mixed performance under the new ownership of China Resources Group, with a slight decline in revenue but a significant reduction in net losses, indicating ongoing challenges in its core business despite some positive signs from non-recurring gains [2][5]. Financial Performance - In the first half of 2025, Konka achieved operating revenue of 5.248 billion yuan, a year-on-year decrease of 3.05% [2]. - The net loss attributable to shareholders was 383 million yuan, a substantial improvement of 64.75% compared to a loss of 1.088 billion yuan in the same period last year [2]. - However, the adjusted net profit, excluding non-recurring items, was a loss of 1.028 billion yuan, nearly unchanged from the previous year's loss of 1.103 billion yuan [2]. Core Business Challenges - The consumer electronics segment, which includes color TVs and white goods, generated revenue of 4.713 billion yuan, a slight decline of 0.87% year-on-year [3]. - The color TV business saw a revenue increase of 6.09%, but the gross margin was only 0.39%, while the white goods segment experienced a revenue drop of 6.76% [3]. - The overall gross margin for the consumer electronics business was just 3.23%, highlighting the ongoing struggle to convert revenue into profit amid fierce market competition [3]. Financial Pressures - High financial costs and tight cash flow continue to exert pressure on the company's operations, with financial expenses reaching 311 million yuan in the first half of the year [4]. - The net cash flow from operating activities was -676 million yuan, worsening by 53.78% compared to -440 million yuan in the same period last year, indicating significant operational cash flow challenges [4]. New Ownership and Future Prospects - The transition to China Resources Group as the new controlling shareholder has introduced a new management team and strategic direction for Konka [5]. - The semiconductor business reported revenue of 97 million yuan, a year-on-year increase of 17.38%, but remains in the early stages of industrialization and is not yet profitable [6]. - The PCB (printed circuit board) business was a bright spot, achieving revenue of 263 million yuan, a growth of 13.63%, amidst challenges in both core and new business areas [6].