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携程报告显示:“雪山人海”成今年元旦旅游关键词
Xin Lang Cai Jing· 2026-01-04 23:12
中国青年报客户端上海1月4日电(中青报·中青网记者 王烨捷)安吉滑雪变滑泥,黄山看雪变看人…… 记者今天从携程平台获悉,2026年元旦假期,我国国内旅游市场迎来强劲开局。国内景区门票预订量同 比增长超4倍,"雪山人海"成了今年元旦旅游的关键词。 凭借超强体验感, 此外,一批小众目的地凭借特色体验实现高速增长,如安吉凭借云上草原室外滑雪,订单同比去年增长 930%;"湾区黑马"清远凭借粤港澳大湾区"一小时生活圈"的地理优势,实现774%的增长。此外,西昌 同比去年增长616%、景德镇同比去年增长560%、开封同比去年增长371%、义乌同比去年增长336%, 这些小众目的地以差异化的资源与活动成功吸引年轻客群。 "新年登高"传统今年因雪景加持而格外火爆。黄山、武当山、庐山、九华山、张家界等名山迎来新年初 雪,"登高赏雪+祈福迎祥"成为不少家庭和年轻游客的选择。报告显示,元旦期间山岳类景区门票预订 量同比涨超150%,其中黄山旅游订单量同比去年增长544%,庐山增长390%、峨眉山也增长387%。"雪 后云海+雾凇"的组合,在社交媒体上刷屏,被网友称为"开局即仙境"。 一些小众目的地今年元旦异军突起。携程供图 携程 ...
“两节”机票预订进入高峰期,小众目的地受青睐
Yang Shi Xin Wen· 2025-09-20 23:22
今年国庆假期恰逢中秋,天气凉爽正是出游的好时节,旅客出行意愿强烈。相关数据显示,"十一"假期 出游人数较去年同比增加130%,机票预订已进入到高峰期。平台数据显示,截至9月19日,今年国庆假 期,国内航线机票预订量已超593万张,日均机票预订量较去年同期增长约28%。假期期间众多游客热 衷前往以秋色闻名的目的地,"赏秋""红叶""海边""草原""晒秋"等关键词的搜索量环比8月上涨两倍。截 至9月11日,假期出行的国内机票搜索热度增幅最大的城市分别为:伊宁、泸州、海拉尔、揭阳、赣 州、扬州、徐州、芒市、阿勒泰、遵义。 (文章来源:央视新闻) ...
我在中东低调小国,看到了中国出境游未来
Hu Xiu· 2025-05-11 01:20
Core Viewpoint - Oman is emerging as a unique and attractive destination for Chinese tourists and travel operators, offering a blend of safety, tranquility, and cultural richness that contrasts with more commercialized Middle Eastern destinations [42][50]. Group 1: Tourism Development - The tourism industry in Oman is projected to contribute 5.4 billion Omani Rials to the GDP by 2034, accounting for 9.8% of the economy, with one in every thirteen residents expected to work in tourism [51]. - Oman has not yet been saturated with Chinese tourists, providing a unique opportunity for early entrants in the tourism market [52][56]. - The country is beginning to recognize the potential of the Chinese market, introducing Chinese as an elective subject in schools [54]. Group 2: Unique Selling Proposition - Oman offers a low-pressure travel experience that emphasizes relaxation and cultural immersion over typical tourist activities, appealing to travelers seeking a more authentic experience [43][44]. - The country is characterized by its serene environment, friendly locals, and a slower pace of life, making it a desirable destination for those looking to escape the hustle and bustle of more crowded tourist spots [30][31][41]. - Oman’s tourism strategy contrasts with its neighbors by focusing on understated luxury and unique experiences rather than aggressive marketing and commercialization [45][50]. Group 3: Market Opportunity - The current lack of commercialization and homogenization in Oman presents a window of opportunity for Chinese travel operators to establish a foothold before the market becomes saturated [53][56]. - As neighboring countries aggressively market their tourism sectors, Oman’s quiet charm and potential for growth make it an attractive alternative for discerning travelers [49][50]. - The narrative surrounding Oman is shifting, with increasing interest from Chinese tourists who value safety, comfort, and unique experiences over traditional tourist traps [48][49].