2月15日是"最长春节假期"首日、马年"小除夕"。在这一天，很多人正在从工作的城市赶往家的方向， 而一批"60后""70后"旅客已抵达北上广深，与儿女团聚。 去哪儿旅行数据显示，2月15日是60岁以上旅客的酒店入住高峰，入住量环比前一日大涨60%，与2025 年春节假期首日相比也增长了54%。让爸妈到大城市来"反向过年"，省下的机票钱请他们住酒店、逛景 区、自驾游。这一波"反向过年"游客，也让北上广深等大都市的春节不再冷清，旅游消费市场较往年更 加火红。 从上海的数据来看，据上海旅游大数据监测，春节假日第一天共接待游客256.12万人次，同比增长 38.97%。春节期间，上海市推出节庆活动、演出项目、博物馆展览、美术馆展览、非遗活动、公共文 化活动、儿童友好阅读新空间活动七大板块，共计2570项特色活动，实现文娱、体育、科技等新春主题 游全覆盖，打造年味浓郁、业态丰富、性价比高的春节文旅体验。 去哪儿大数据研究院研究员杨涵分析，今年"反向过年"火热，是春节团圆理念的更新，也是一笔务实的 经济账；对春运格局而言，逆向出行的长辈们，既有助于平抑拥挤的春运航线，也在一定程度上激活着 一线大城市的春节文旅市场。 出境 ...

从上海的数据来看，据上海旅游大数据监测，春节假日第一天共接待游客256.12万人次，同比增长38.97%。春节期间，上海市推出节庆活动、演出项目、博 物馆展览、美术馆展览、非遗活动、公共文化活动、儿童友好阅读新空间活动七大板块，共计2570项特色活动，实现文娱、体育、科技等新春主题游全覆 盖，打造年味浓郁、业态丰富、性价比高的春节文旅体验。 去哪儿大数据研究院研究员杨涵分析，今年"反向过年"火热，是春节团圆理念的更新，也是一笔务实的经济账；对春运格局而言，逆向出行的长辈们，既有 助于平抑拥挤的春运航线，也在一定程度上激活着一线大城市的春节文旅市场。 出境游方面，假期第一天，不少游客已开启旅程，去哪儿旅行数据显示，2月15日，平台上的中国游客飞往了全球475个城市。途牛数据显示，免签游、海岛 游、异域文化体验游等备受游客青睐，马尔代夫、马来西亚、新加坡、印度尼西亚、泰国、澳大利亚、越南、埃及、韩国、阿联酋等目的地假期首日出游热 度排名靠前。值得一提的是，眼下正值2026年冬奥会举办，带动飞赴意大利观赛+旅游热度攀升。 2月15日作为春节假期首日，迎来"反向过年"高峰。 2月15日是"最长春节假期"首日、马年"小 ...

Group 1 - The upcoming Spring Festival will feature the longest holiday period in history, leading to an early surge in travel bookings. Train tickets for the first day of the Spring Festival travel rush, starting February 2, 2026, have already seen high demand, with many routes from Beijing to cities like Changchun and Shenyang sold out as of January 19 [1] - Domestic flight ticket prices are expected to rise significantly after February 2, reaching a peak around February 14. The extended holiday has also increased demand for travel during the holiday period, with bookings for mid-holiday travel services up over 30% year-on-year, and the third day of the New Year seeing a more than 40% increase in bookings compared to last year [1] Group 2 - Family travel has become a significant characteristic of the Spring Festival tourism market, with over 30% of trips categorized as family outings. The primary age group for travelers is 30-50 years old, accounting for 45% of flight bookings, while tickets for those under 18 make up 23% [2] - There is a growing demand for quality travel experiences and diverse activities. High-end hotel bookings during the Spring Festival have increased by nearly 70% year-on-year, with integrated cultural performances, traditional customs, and unique dining experiences being particularly popular [3] Group 3 - The student demographic, particularly middle school students aged 13-18, has shown a remarkable increase in travel bookings, with growth exceeding 11 times year-on-year. Theme parks and museums are the most favored destinations, with Shanghai Disneyland, Beijing Universal Resort, and Hong Kong Disneyland leading in popularity [3] - The Spring Festival has also become a key opportunity for foreign tourists to experience Chinese culture, with outbound travel service bookings rising nearly 40% year-on-year and inbound flight bookings increasing over fourfold. Major cities for inbound tourism include Shanghai, Guangzhou, Hong Kong, Beijing, and Chengdu, with Thailand, South Korea, Malaysia, Vietnam, and Singapore being the top source countries for inbound tourists [3] Group 4 - Smaller cities are also gaining attention from foreign tourists, with places like Lanzhou and Hohhot seeing a more than fourfold increase in non-Chinese passport holders during the Spring Festival. Other cities such as Guilin, Jinan, Yuncheng, and Yantai have also experienced over 100% growth in this regard [4]

Core Insights - The domestic tourism market in China experienced a strong start for the 2026 New Year holiday, with ticket bookings for scenic spots increasing over four times year-on-year, leading to the term "snow mountain crowds" becoming a key phrase for this year's New Year tourism [1] Group 1: Popular Destinations - Major tourist destinations in China include Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Nanjing, Chongqing, Xi'an, and Tianjin, with provinces like Guangxi, Jiangsu, Henan, Zhejiang, and Shandong seeing a doubling in tourism orders [3] - Guangxi's tourism orders surged by 170% due to over 400 cultural and tourism activities, including performances and markets [3] - Lesser-known destinations like Anji saw a 930% increase in orders due to unique outdoor skiing experiences, while Qingyuan achieved a 774% growth, and other destinations like Xichang and Jingdezhen also reported significant increases [3] Group 2: Mountain Tourism - The trend of "New Year climbing" was particularly popular this year, with famous mountains like Huangshan, Wudang Mountain, Lushan, Jiuhua Mountain, and Zhangjiajie experiencing over a 150% increase in ticket bookings, with Huangshan seeing a 544% rise [4] - The combination of "snow after clouds and rime" became a viral sensation on social media, attracting many families and young tourists [4] Group 3: Ice and Snow Tourism Trends - New trends in ice and snow tourism emerged, with southern regions like Anji seeing a 930% increase in orders for outdoor skiing, while Shanghai's ice world bookings grew over five times [6] - Northern regions offered unique experiences such as ice fishing and traditional fishing culture, appealing to younger tourists seeking "cool" rather than just "cold" experiences [6] Group 4: Inbound Tourism Growth - The inbound tourism market in China showed strong growth, with experiential travel product bookings increasing over 30 times, with popular destinations including Shanghai, Beijing, and Guangzhou [7] - The "duty-free shopping + beach vacation" model in Hainan attracted international tourists, with Sanya's inbound orders increasing by 170% [7] - Emerging destinations like Li County, Heihe, Nanning, Yantai, and Foshan also showed significant growth in inbound tourism [7]

Group 1 - The core viewpoint of the articles highlights a significant increase in hotel bookings and travel activities during the New Year holiday period in 2026, with some cities experiencing over threefold growth in hotel orders compared to the previous year [1] - Popular cities for hotel bookings include Guangzhou, Nanning, Shanghai, Beijing, and others, with high-star hotels in certain cities seeing order increases of up to five times [1] - Concerts and theme parks are driving travel interest, with Nanning's hotel bookings surging 17 times due to concerts by popular artists, surpassing major cities like Beijing and Shanghai [1] Group 2 - The New Year holiday also meets the demand for outbound travel, with a 40% year-on-year increase in flight bookings to popular international destinations [2] - South Korea, Thailand, and Singapore are among the most favored outbound travel destinations, with flights to Seoul seeing a 3.3 times increase in bookings [2] - The trend of "taking 3 days off for 8 days of vacation" is prevalent, leading to a doubling of flight bookings to destinations like Egypt and Spain, while New Zealand's bookings increased by 1.1 times due to its summer season [2]

Group 1 - The core viewpoint of the article highlights a significant increase in hotel bookings during the New Year holiday period, with some popular domestic cities experiencing over a 300% year-on-year growth in orders [1] - Young people are increasingly choosing to attend concerts as a way to celebrate the New Year, with hotel bookings in Nanning for concerts surging by 17 times, surpassing major cities like Beijing and Shanghai [4] - The demand for theme parks is rising, driven by recent popular films like "Zootopia 2," which has boosted attendance at Shanghai Disneyland [4] Group 2 - The travel data indicates that approximately half of the travelers flying to celebrate the New Year are aged between 19 and 30, with Guangzhou being the most popular destination among this demographic [4] - There is a notable increase in search volume for domestic scenic spot tickets, which has grown by 1.8 times year-on-year for the New Year holiday, with theme parks, ice and snow attractions, and traditional scenic spots being the top choices [4] - Shanghai Disneyland remains the top attraction for ticket sales during the New Year period, while Beijing Universal Resort is also gaining popularity among teenagers aged 13 to 18 [4]

Group 1: Tourism Trends - The domestic tourism market is experiencing a "dual climate" effect due to the recent cold wave, with increased interest in both ice and snow tourism as well as warm weather destinations like Sanya [1][2] - Since November 7, searches for "hot springs" and "skiing" have surged over 100% compared to the previous month, indicating a strong demand for these activities [1] - The trend of booking hot spring hotels for consecutive nights has increased by over 10% in southern regions compared to the previous month, with Sanya leading in winter tourism [2] Group 2: Hotel Booking Insights - Popular hotel types for hot springs include family rooms and luxury suites, with many bookings sold out three days in advance for peak dates [2] - The top ten destinations for hot spring hotel bookings include Chongqing, Nanjing, and Beijing, reflecting a rise in local tourism [2][3] - For ice and snow tourism, hotel bookings around ski resorts have increased by over 100% compared to the previous month, with Harbin and Zhangjiakou seeing significant growth [4] Group 3: Travel Patterns - There is a notable increase in flight bookings from northern cities to southern destinations like Sanya, with Urumqi to Sanya flights growing over 50% [3] - The most popular cities for winter escape travel include Sanya, Kunming, and Haikou, with one-way ticket prices ranging from 800 to 1000 yuan [3] Group 4: Consumer Demand and Promotions - To cater to the demand for high-quality accommodations near ski and hot spring areas, a new promotional campaign has been launched, offering various benefits and packages [6]

Group 1 - The "May Day" holiday is experiencing a tourism peak, with Huanghelou being among the top ten attractions for ticket bookings on the first day [1] - Popular departure cities on the Qunar platform include Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Hangzhou, Shenzhen, Xi'an, Nanjing, and Zhengzhou, with ticket bookings for popular attractions increasing by 30% year-on-year [9] - Ctrip's top ten domestic destinations for the first day of the holiday include Beijing, Shanghai, Chongqing, Hangzhou, Wuhan, Chengdu, Nanjing, Guangzhou, Shenzhen, and Xi'an, with hotel bookings in Hubei province up by 10% [10] Group 2 - Emerging immersive cultural tourism projects are gaining popularity, with ticket bookings for such experiences increasing by over 20% [11] - Notable attractions with high ticket booking volumes include Shanghai Disneyland, Beijing Universal Resort, and Xi'an's Terracotta Army Museum, among others [10]