Workflow
小游戏买量
icon
Search documents
AI+微恐+美女,华南厂商又跑出一批小游戏
3 6 Ke· 2025-08-26 00:48
Core Insights - The recent trend in the mini-game market shows a significant rise in the use of AI-generated materials, particularly in the categories of micro-horror and beauty themes, leading to several games climbing the sales charts [1][2][19] Group 1: Mini-Games Entering Micro-Horror and Beauty Themes - Numerous popular mini-games have recently adopted AI to create micro-horror and beauty materials, achieving notable success [2][4] - For instance, "Jianghun Master," launched in early August, utilized AI-generated micro-horror content, resulting in a rapid rise from outside the top 100 to the 4th position on the sales chart within 20 days [2][4] - "Yokai Gold Finger," which focuses on monster cultivation and strategy, effectively captured user curiosity with its AI-generated horror elements [4][11] Group 2: Material Creativity and User Engagement - The materials used in these games generally fall into two categories: micro-horror and beauty themes, with the former focusing on creating an engaging atmosphere rather than traditional horror elements [11][12] - Games like "Wangzhe Jianghun" and "Cunxin Zhizhan" target male users with AI-generated beauty materials, employing visual attraction and suggestive content to draw in players [11][12] - The commonality among these games is their focus on curiosity and suggestive elements, which resonate well with the target audience [12][18] Group 3: Market Trends and Future Directions - The trend of using AI-generated materials in mini-games is expected to continue, as other creative materials have become saturated in the app market [20][21] - However, challenges such as rising marketing costs and the need for differentiation in content creation are present, making it crucial for games to focus on unique themes [21][22] - Potential areas for AI material extension include Chinese mythology and niche themes, which can attract users interested in traditional culture while reducing marketing costs [22][23]