近期，小游戏市场又一新现象值得关注。 DataEye研究院观察到，近期有大量微信小游戏开始通过AI制作微恐、美女素材晋升至微信小游戏畅销榜前列。其中包括《将魂师》、《妖怪金手指》、 《盗墓笔记》、《寸心之争》等产品。 具体情况如何？此类题材为何在小游戏端突然兴起？当下的素材又有着怎样的趋势？今天DataEye研究院对小游戏通过AI入局微恐、美术素材进行详细的 剖析。 一、大批小游戏入局微恐、美女素材 DataEye-ADX显示，最近一段时间里，诸多热门小游戏纷纷通过AI来制作中式恐怖、美女素材投放，并且拿下了不错的成绩表现。 典型如《将魂师》，DataEye-ADX监测数据显示，这款主打中式奇幻题材的角色扮演类小游戏，于8月初正式上线，上线初期便以AI生成的"古宅探灵"系 列微恐素材作为核心投放内容——素材中不仅有飘动的纸人、忽明忽暗的烛火等微恐怖元素，短短20天内，其畅销榜排名从百名开外跃升至第4名。 另一款产品《妖怪金手指》则展现出强大的长尾竞争力。该游戏于6月中旬上线，定位为"妖怪养成+策略战斗"类玩法，其核心投放素材为AI制作的微恐 内容——素材多以第一视角展开，主角在山林中遭遇AI生成的"人面兽身" ...

前不久，一份名为"总局新印关于电视剧创作的若干举措（21条）"的网传新规在业内流传开来，引发了业内人士大规模集中讨论。 18日，广电总局发文部署促进广电视听内容供给工作，印发实施《进一步丰富电视大屏内容促进广电视听内容供给的若干举措》。举措宣布落地，迅即引 爆市场。当天，影视板块全线飙升，截至午间收盘，百纳千成、华策影视、慈文传媒、欢瑞世纪纷纷涨停。华西证券分析道，影视行业或许迎来"游戏版 号放开"式修复窗口，"影视行业属于内容供给强驱动型产业，若审批效率提升、题材空间扩大、放开地区限制，修复路径或将复制游戏行业的触底反 弹。" 北京日报发布广电总局措施（图源:微博@北京日报） 《若干举措》从集数时长到题材审查，涉及剧集行业的方方面面，每一项都切中行业痛点。其中，值得注意的一条是，推动优秀境外节目引进播出。这意 味着，内容供给层面开源，将会为国内观众带来更多的好剧佳作，同时倒逼国内创作者进行优质化精品创作。 引进剧配额限制距今已有十年时间，海内外市场的情况早已大不相同。在毒眸看来，欧美日韩的内容质量不复以往强势，全球普遍性的"创意荒"并不会让 国产剧受到太大的冲击，只有诚如《黑暗荣耀》《怪奇物语》这类绝对意义 ...

记者丨宁晓敏 实习生丨石磊 出品丨鳌头财经 "对于爱奇艺来讲，是非常适合在国内上市的。让国外的投资者了解《盗墓笔记》，理解爱奇艺做什么有价值、什么没价值，太难了。" 10年前，爱奇艺创始人、CEO龚宇面对媒体采访时说道，"我并没有过去纳斯达克上市的情节，对爱奇艺而言，新三板和战略新兴板都是不错的选择。" 再陷赴港上市传闻 爱奇艺的前身，是2009年百度宣布筹建的视频平台——奇艺，2010年4月22日正式上线，2011年，奇艺宣布更名爱奇艺，2012年11月，百度通过收购原爱 奇艺第二大股东普罗维登斯所持股份，成为单一最大股东。 然而这一想法未能如愿。 2018年，随着中国新兴娱乐企业掀起赴美上市浪潮，尚未盈利却急需资金输血的爱奇艺最终也加入了这场IPO盛宴。 而后续发展印证了龚宇当年的预判：要让海外资本市场真正理解中国本土娱乐企业的商业模式并非易事，彼时，爱奇艺上市首日便遭遇破发，收盘价较18 美元的发行价下挫逾10%，此后股价更是一路走低。 截至2025年8月18日，股价已跌破2美元，总市值缩水更是不足20亿美元，较上市首日蒸发超八成。 近日有消息称，爱奇艺正筹划赴港二次上市，拟募资约3亿美元（折合人民币约 ...

Core Viewpoint - The gaming industry is witnessing a significant shift towards "light entertainment," with mini-games rapidly gaining popularity due to their convenience, low entry barriers, instant gratification, and social attributes [3][4][18]. Market Growth - The mini-game market size was 27.5 billion yuan in 2021, projected to reach 200 billion yuan in 2023 and 398.36 billion yuan in 2024, with expectations to exceed 600 billion yuan by 2025 [3][15]. - Industry insiders predict that the mini-game market will surpass 1 trillion yuan within the next three years [3]. Game Development Trends - Game developers are increasingly focusing on lightweight gameplay to cater to "light players," who prefer quick and easy gaming experiences over traditional heavy games [4][5][12]. - The summer gaming season is crucial for developers, with many new titles emphasizing strong narratives and moderate social interaction to retain players [3][4]. Popular Titles and Innovations - Recent popular mini-games include titles like "Silver Crow Dream" and "Delta Action," which have gained traction in the App Store rankings [5][9]. - Innovative mini-games such as "Endless Winter" have successfully combined light gameplay with engaging mechanics, maintaining a strong presence in the market [15][17]. User Engagement and Behavior - Mini-games have over 500 million monthly active users on WeChat, with users playing an average of six games simultaneously and spending 10% more time online compared to the previous year [13][15]. - The appeal of mini-games lies in their ability to provide instant feedback, a sense of control, and social interaction, fulfilling various psychological needs [17][18]. Future Outlook - The rise of the "light player" demographic indicates a shift in the gaming industry towards more diverse and fragmented user groups, emphasizing the need for developers to adapt to changing player behaviors and preferences [18].

Core Viewpoint - The gaming industry is experiencing a surge in new game releases during the summer of 2025, driven by the availability of university students and major events like ChinaJoy, which encourages companies to showcase their new titles [3][5]. Game Releases - In June, 20 new games were launched in China, with July seeing over 20 additional titles set to release, including Tencent's "Star Resonance" and NetEase's "Unowned Star Abyss" [4][6]. - Notable games include "Limitless Machine" by Xishanju and "Carbon Island" by Tencent, both released on July 2, marking the start of the summer gaming season [4]. Market Dynamics - The gaming stock market has shown volatility, with significant gains on July 8, as companies like Iceberg Network and Giant Network saw increases of over 10% and 5% respectively [3][8]. - The approval of 757 game licenses in the first half of the year, including a record 158 in June, indicates a stable trend in the gaming industry [8]. Nostalgia and Updates - Established games are also seeing updates and new versions, such as the nostalgic version of "Fantasy Westward Journey," which has attracted significant player interest, leading to server congestion [6][7]. - The strategy of updating older games helps maintain player engagement and ensures stable revenue for gaming companies [7]. Policy Support - Various local governments have introduced supportive policies for the gaming industry, focusing on promoting game exports and integrating AI technology [8]. - The trend of regular game license approvals is expected to continue, fostering a more robust gaming environment [8]. Industry Trends - The gaming industry is witnessing a diversification of genres, with companies exploring new gameplay mechanics and AI integration [9]. - The emergence of party games like "Goose Duck" is expected to intensify competition among major players like NetEase and Tencent [9].

在短视频盛行的今天，各大平台上依然频繁有所谓的"爆款"书诞生，但出版行业畅销书的生产逻辑已经 发生了根本性的变化。当过去的百万级畅销书慢慢化为记忆，我们不得不思考：为什么这个时代出不了 百万畅销书了？究竟是阅读需求在萎缩，还是内容传播的逻辑早已改天换地？ 在行距文化出品的播客"书探来了"中，主播花开玛对话庆余，就出版行业的渠道变革、价格困局以及创 作生态等议题进行了深入对话，共同探讨在电商折扣击穿成本线的今天，从业者如何在流量浪潮中守住 内容价值？读者又该何处寻觅纸质书的温度？且看两位资深出版人讲述时代洪流下的出版突围之路。 以下是本期播客精彩内容整理（有删减）： 图书销售渠道发生了非常大的变化 花开玛：图书销售渠道这些年发生了非常大的变化。我有一个做图书营销的朋友，他这些年在不断调整 自己的工作方式和工作方法。因为在新媒体时代，营销人员面对的更多是大V或者博主，工作方式跟以 前纸媒时代确实不太一样。 庆余：对现在的营销编辑或者发行人员来说，给博主推书、打动博主是他们很重要的工作技能。一本书 能否被这些博主或达人选上，市场表现差别很大，比如前两年很火的东方甄选，一本被选上的书可能会 有几万册的销量，这对出版社 ...