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别让成功的惯性“锁死” 未来
3 6 Ke· 2025-09-25 00:51
对创业者来说,这样的"惯性"有时意味着危险。那些曾带你闯关的招数,会在下个周期变成隐蔽的依赖,指 标、流程、直觉都在悄悄把你拉回熟悉的轨道——虽然成功的经验具有参考价值,但它们有时也会束缚着 你,让你无法突破自己、勇敢创新。就像一位技艺精湛的画家,当他对某种绘画技法过于娴熟时,反而可能 失去尝试新风格的勇气和能力。 你或许有过这样的经历:习惯用某款导航APP后,哪怕它偶尔绕远路,也不会有尝试新导航工具的想法;写 报告时,总忍不住沿用往年的模板,哪怕今年的需求、经历早已不同;消费时,总是会选择自己熟悉的品 牌,无论是用过还是听过的,一般都不会轻易尝试陌生的品牌——这些生活里的"惯性选择",本质都是对"过 往经验"的依赖。 你知道吗? 现在电脑键盘的"QWERTY"布局,最早是为了避免打字机按键卡顿设计的,其实效率并不高。后来有人发明了更高效 的"DVORAK"布局,能让打字速度提升30%以上,但始终无法普及——因为大多数人已经习惯了QWERTY布局,学习新 布局需要花时间成本,而企业也不愿生产新布局的键盘。 另一个类似的例子是:其实现在有比MP4更清晰、体积更小的视频格式(比如MKV、AV1),但无论是视频平台 ...
别让成功的惯性“锁死” 未来 | 创业Lifestyle
红杉汇· 2025-09-25 00:04
Core Viewpoint - The article discusses the dangers of "path dependence" and "success dependence" in entrepreneurship, emphasizing that reliance on past experiences can hinder innovation and adaptation to new market conditions [4][6][15]. Group 1: Path Dependence - Path dependence can lead to a reliance on outdated strategies, making it difficult for companies to adapt to new technologies and market demands [4][6]. - Examples include Nokia and Kodak, which failed to transition to smartphones and digital photography due to their reliance on past successes [4][6]. - The concept of path dependence is rooted in increasing returns and transfer costs, which discourage companies from changing established practices [6][7]. Group 2: Success Dependence - Success dependence refers to the tendency to attribute past successes solely to specific methods, ignoring the context that made those methods effective [7][8]. - This cognitive bias can lead to a failure to question the relevance of established practices when market conditions change [7][8]. Group 3: Local Optima - The article highlights the issue of "local optima," where individuals or companies settle for satisfactory solutions without exploring potentially better options [10][11]. - This phenomenon can hinder personal growth and innovation, as sticking to familiar paths may prevent the discovery of superior alternatives [11][12]. Group 4: Breaking Free from Constraints - To overcome these limitations, companies should actively seek new experiences and challenge existing habits [16][18]. - Developing transferable skills can help entrepreneurs adapt to changing environments and avoid being trapped by outdated practices [18][19]. - The article advocates for a mindset shift from relying on past experiences to actively shaping future paths through continuous learning and adaptation [19].