21世纪经济报道记者 吴抒颖 广州报道 为了满足购房者对"好房子"的追求，广州、深圳这两座一线城市的土地市场出现了新的变化。这两座城 市近期频繁推出低密度、环境好的地块，以匹配市场对"好房子"建设的需求。 以7月7日深圳龙华出让的一宗地块为例，这宗地块的土地面积为2.18万平方米，挂牌起始价为16.84亿 元，起始楼面价为2.8万元/平方米。这宗地块采用"价高者得"原则，无销售限价、无70/90户型比例限 制、无配建保障房要求，开发灵活性较高。地块容积率仅2.8，低于深圳多数住宅用地。 最终，根据成交结果，经过超百轮竞价，深圳中海地产以总价23.7亿元竞得地块，溢价率40.74%，成交 楼面价为约3.9万元/平方米。 中指研究院深圳分院高级分析师孙红梅指出，这宗地块未来可开发高层低密度社区，提升居住舒适度。 此外，深圳近期推出的宅地普遍降低容积率、取消限价，强调"居住品质升级"，这宗地块符合这一导 向。"近期深圳土拍市场的高溢价成交，是 "核心地段+低密品质+政策红利"三重因素共同影响的结 果。" 7月30日，深圳出让一宗龙华区宅地，土地出让面积2.19万平方米规划建筑面积6.8万平方米，容积率 3.1，起始 ...

Core Insights - The recent land auction in Shenzhen saw intense competition, with China Overseas Land & Investment Limited successfully acquiring the A802-0309 residential plot for 2.37 billion yuan after over 100 rounds of bidding [1][3] - The plot, originally designated for commercial office use, was converted to residential use and has a total area of 21,820.58 square meters, with a building area of 61,090 square meters [3] - The auction's starting price was 1.684 billion yuan, and the final bid represented a 40.74% premium, indicating a high level of interest in prime land in Shenzhen [3] Land Characteristics - The A802-0309 plot includes residential units (59,870 square meters), commercial space (600 square meters), and facilities for childcare and community sports [3] - The land has a low plot ratio of 2.8, allowing for the development of low-density residential communities, which aligns with the city's focus on improving living quality [3][6] - The auction was conducted under a "highest bidder wins" principle, with no sales price limits or requirements for affordable housing, providing developers with greater flexibility [3] Market Context - The land is located in the Longhua Minzhi area, near key transportation links such as the Minle Metro Station and Shenzhen North Station, enhancing its attractiveness [4] - The average price of second-hand homes in the vicinity ranges from 50,000 to 80,000 yuan per square meter, with specific listings indicating an average of 59,000 yuan per square meter for one property [4] - The recent high premium in land transactions is attributed to a combination of core location, low-density quality, and favorable policies, suggesting a potential shift in the market dynamics [6] Future Implications - The successful sale of the A802-0309 plot is expected to stimulate the transformation of the Minzhi area into a more upscale residential district, injecting vitality into the Shenzhen land market [6] - The ongoing decline in new housing inventory, with a depletion cycle of only 7.6 months as of June, intensifies competition among developers for quality land [6]