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祥源控股拟再揽文旅上市公司 实现“山岳+海洋”布局
Zheng Quan Shi Bao Wang· 2025-06-03 04:06
Core Viewpoint - Xiangyuan Holdings Group is making a strategic investment of HKD 2.295 billion in Haichang Ocean Park, potentially becoming its controlling shareholder, which aims to create a comprehensive tourism ecosystem combining mountain and ocean resources [1][2]. Group 1: Company Overview - Xiangyuan Holdings Group has been involved in the cultural tourism industry since 2008, with over 40 projects across 14 provinces in China, including 6 World Heritage sites and 10 national 5A scenic spots [1]. - Xiangyuan's A-share listed company, Xiangyuan Cultural Tourism, reported a revenue of CNY 212 million in Q1 2025, a year-on-year increase of 55.22%, and a net profit of CNY 31.19 million, up 158.67% [1]. Group 2: Haichang Ocean Park - Haichang Ocean Park is the first theme park operator listed on the Hong Kong Stock Exchange, focusing on marine culture and has received over 300 million visitors [2]. - The park has established comprehensive theme tourism projects in major cities and has introduced international IPs like Ultraman and One Piece to enhance its offerings [2]. Group 3: Strategic Implications - The investment will expand Xiangyuan's presence into Liaoning, Henan, and Chongqing, completing its industrial layout across 17 provinces, enhancing resource and customer synergy [3]. - The collaboration will leverage both companies' existing international projects and IPs, accelerating Xiangyuan's international strategy towards a goal of 50 domestic and 50 international tourism destinations [3]. Group 4: IP Integration and Collaboration - Xiangyuan owns several well-known IPs, while Haichang has rich marine life IP resources, creating opportunities for synergistic collaboration in IP integration [3]. - Future projects may focus on family-oriented and educational experiences, utilizing technology to enhance storytelling in their offerings [3]. Group 5: Operational Efficiency - The partnership is expected to reduce capital expenditure and improve operational efficiency for both companies, with Xiangyuan benefiting from Haichang's asset-light management experience [4]. - The collaboration aims to create new growth opportunities in a competitive market through resource, IP, and operational synergies [4].