"比亚迪是一个比较土的孩子，老老实实做事，勤勤恳恳念书。"2025年12月，当比亚迪在股东大会上面向投资者时，董事长王传福再次以技术 工程师的务实来定义自己的公司。 过去十年，比亚迪新能源汽车销量从5.8万辆飙升至2025年的460万辆。它用垂直整合对抗供应链波动、定义成本。它的崛起不依赖于成熟的职 业经理人梯队或现成的供应链，而是依靠一套自我生长、高度内化的体系。 2025年，比亚迪的研发工程师数量达到12万人。这个数字超过了多数传统汽车巨头的研发人员总和，这是王传福口中的"技术护城河"。 在这里，应届生被批量招募，在"导师制"下完成从学生到工程师的转化。比亚迪集团人力资源处总经理叶子形容，指挥这庞大规模的员 工，"要像指挥一个人一样"协同。 这套体系的灵魂，是创始人王传福从实验室到一线的深度介入。 比亚迪电池事业群CTO孙华军回忆，早年王传福会与工程师一同拆解故障电池，寻找毫米级的密封瑕疵。比亚迪集团品牌及公关处总经理李云 飞提到，王传福至今仍会为高管团队上"物理课、化学课"，从阳极氧化原理讲到电网电容，以确保技术被准确理解和传播。 接近比亚迪的人士称，每周一，各个事业部的负责人都要与王传福开会汇报最新进 ...

Core Viewpoint - BYD has experienced remarkable growth in the electric vehicle market, with sales skyrocketing from 58,000 units to 4.6 million units by 2025, driven by a unique self-sustaining engineering culture and a focus on vertical integration to combat supply chain volatility [5][6][20]. Group 1: Engineering Culture and Talent Development - BYD's workforce includes 120,000 R&D engineers, surpassing many traditional automotive giants, which is seen as a "technical moat" by the chairman Wang Chuanfu [5][6]. - The company employs a "mentor system" where new graduates are trained by experienced engineers, ensuring a smooth transition from academia to industry [10][13]. - The internal training program, "Tomorrow's Stars," emphasizes core values of humility, eagerness to learn, and hard work, fostering a strong engineering culture [10][11]. Group 2: Innovation and Product Development - BYD's engineering team has been pivotal in developing proprietary technologies such as the blade battery and DM-i hybrid system, redefining cost and efficiency in electric vehicles [6][20]. - The company has adopted a "first principles" approach to problem-solving, allowing for innovative solutions even in the face of resource constraints [9][30]. - Wang Chuanfu's hands-on involvement in technical decision-making has led to significant innovations, such as the blade battery design, which emerged from rigorous internal discussions [16][30]. Group 3: Market Position and Competitive Strategy - BYD's sales reached 1.8624 million passenger vehicles in 2022, marking a historic achievement and establishing the company as a leader in the electric vehicle market [20][28]. - The company has shifted its focus from merely reducing battery costs to enhancing software capabilities and data integration as the market evolves towards smart vehicles [6][28]. - BYD's competitive culture, encapsulated in the phrase "Compare, Learn, Help, Surpass," emphasizes internal competition to drive performance and innovation [21][24]. Group 4: Organizational Transformation and Future Challenges - As BYD expands, it faces the challenge of maintaining its engineering culture while integrating new talent from the tech sector, which may have different working styles [28][30]. - The company is actively working to create a more agile and innovative environment to adapt to the fast-changing landscape of smart vehicles, requiring a shift from traditional manufacturing practices [30][31]. - BYD aims to balance its established strengths in engineering with the need for exploration and adaptability in the face of emerging technologies and market demands [31][32].