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飞天茅台1499元一瓶,是主动?还是被动?
Sou Hu Cai Jing· 2025-11-10 10:38
近日,"飞天茅台1499元一瓶"成为行业内外热议的焦点。起因是随着"双11"临近,拼多多等电商平台 在"百亿补贴"基础上,叠加平台优惠政策,使得500ml装53度飞天茅台的实际到手价,首次与官方建议 零售价1499元持平,个别平台甚至低至1299元。 值得玩味的是,回顾茅台价格波动的轨迹,几乎每一次价格松动,都是由电商平台率先触发。 北京环闻网传媒科技发展有限公司CEO肖立军在其个人社交平台发文指出:"茅台的库存结构和其他白 酒不一样。经销商手里没多少货,反而渠道商、黄牛和民间藏家手里压了不少货。因为之前大家都盯着 它的增值属性搞'存新喝旧',等增值预期没了,这些库存就成了低价出货的源头,电商补贴的货源大多 来自这里。" 然而,不得不说的是,一次小幅调价,往往如推倒第一张多米诺骨牌,会引发一连串的市场反应。特别 是消费者的价格预期,也在这个过程中被不断重塑——低价信号一旦被接收,便在消费者心智中生根发 芽,逐步传导至渠道端,进而动摇线下的价格体系。 但现实情况是,线下批发价与线上成交价之间仍存在近200元的价差。若再计入终端环节的利润加成, 飞天茅台的实际零售价普遍徘徊在1700元至1800元,折射出茅台价格 ...
一家之言|绿水青山的五重价值
Core Viewpoint - The concept of "Green Water and Green Mountains" embodies a multi-layered value system that extends beyond mere economic wealth to include social justice, cultural heritage, and spiritual well-being [1][2]. Economic Development - The microeconomic level has achieved basic needs fulfillment through the utilization of natural resources, which form the material basis for traditional trade [1]. - At the macroeconomic level, both developed and developing countries recognize that severe environmental pollution and resource overconsumption are bottlenecks to economic growth, necessitating planned utilization of natural environments [1]. Spiritual and Social Values - As material needs are met, there is a growing pursuit of health and comfort, leading to an increased emphasis on a clean and beautiful natural environment as a key consideration for living [1]. - The idea of "Green Water and Green Mountains" transcends material wealth, focusing on mental health, legal rights, and the spiritual aspects of life [1][2]. Environmental Justice and Equity - The interconnectedness of natural ecosystems highlights the importance of green development for achieving common prosperity, benefiting both current and future generations [2]. - The value of "Green Water and Green Mountains" reflects a positive worldview and a balanced lifestyle, emphasizing respect and appreciation for nature while pursuing spiritual fulfillment over material wealth [2].