"珍珠小镇"掌握着全国80%、世界70%以上的珍珠交易量；"袜艺小镇"年产袜子超250亿双，相当于每年 给每个地球人做三双袜子……浙江诸暨，中国东部的一个县级市，为何能产生珍珠和袜业两个"产业冠 军"？ 从"无名工厂"到 （来源：衢州日报） 转自：衢州日报 "世界橱窗" 走进华东国际珠宝城，2000余家门店鳞次栉比。"别小看这一个10平方米不到的小档口，做得好的老板 一个月就有千万元流水，能带动数十个上下游合作方。"诸暨华东国际珠宝城有限公司总裁何所畏说， 珠宝城所在的山下湖镇面积不到43平方千米，人口不足3万，却汇聚了珍珠全产业链主体超9000家。 据了解，有"中国珍珠之都"之称的诸暨市拥有全球最大的珍珠交易市场，珍珠全产业链年产值超500亿 元，珍珠交易占全国的80%、世界70%以上，涵盖养殖、加工、销售、衍生品等多个领域。 诸暨市山下湖镇镇长王岳锋介绍，早年间老百姓以传统珍珠养殖为主，是给国内外珍珠商供货的"无名 工厂"，在政府的持续推动下，2008年珍珠交易市场华东国际珠宝城落地，"诸暨珍珠"的名气才真正叫 响。 不仅把市场开在家门口，还带领企业去"看世界"。 诸暨市连续3年组团，带领250多家珍珠企 ...

Core Insights - Zhejiang Province has established itself as a leading hub for global resource integration and market penetration, holding 29 positions in the "Top 100 Commodity Markets in China" list, which represents nearly 30% of the total [1] - The total transaction volume of specialized markets in Zhejiang reached 1.77 trillion yuan in 2024, with a year-on-year growth of 4.73%, and is expected to exceed 1.8 trillion yuan by year-end [1] Group 1: Market Performance - Zhejiang has the highest number of markets, excelling in transaction scale, market structure, and digital transformation, with notable markets like Yiwu China Commodity City and Zhejiang Shaoxing China Light Textile City [1] - In the first three quarters of 2024, the transaction volume reached 1.28 trillion yuan, indicating strong market activity [1] Group 2: Transformation Strategies - The Zhejiang market is undergoing transformation across five dimensions: full-chain integration, digital intelligence, quality enhancement, scenario-based experiences, and internationalization [2] - The province has integrated production and supply chain resources through a "platform + industry" model, moving beyond traditional transaction methods [2] Group 3: Production and Service Innovations - Zhejiang has cultivated 4,375 "super factories" and adopted flexible production models to meet the demands of small brands and e-commerce [3] - The Yiwu Global Trade Center has developed a comprehensive service ecosystem, with 57% of merchants operating their own brands [3] Group 4: Quality and Brand Development - The market is focusing on brand incubation, quality control, and intellectual property protection to move up the value chain [4] - The Puyuan Wool Sweater Market has established a brand management system, achieving a transaction volume of 6 billion yuan on a major e-commerce platform in the first four months of the year [4] Group 5: Global Integration - Zhejiang's market has evolved from a simple distribution model to a hub for global resource integration, with Yiwu's "Yi Payment" collaborating with over 400 banks worldwide [5] - The establishment of overseas warehouses and new international routes has enhanced global circulation capabilities [5] Group 6: Future Directions - The five trends of full-chain integration, digital intelligence, quality enhancement, scenario-based experiences, and internationalization are interrelated and mutually reinforcing [5] - Recommendations include creating new market-industry synergies, developing new consumer benchmarks, enhancing service platforms, and leveraging AI for market innovation [6]

Group 1 - The "Action Plan" aims for over 1,000 platform enterprises in Zhejiang by 2027, with more than 50 reaching a scale of 10 billion yuan, and total revenue of platform enterprises to reach 2.2 trillion yuan [1] - Currently, Zhejiang has over 850 platform enterprises, leading the nation in both quantity and transaction volume, with cross-border e-commerce exports projected to exceed 350 billion yuan in 2024, growing by 10% [1] - The plan emphasizes the need for more technology-driven platform enterprises and aims to support the transformation of leading platforms into high-tech companies, particularly in emerging fields like large models [1] Group 2 - The "Platform + Industry" dual empowerment initiative has been implemented, with plans to create over 25 consumption industry clusters worth 10 billion yuan and expand 100 county-level consumption industry clusters [2] - The plan focuses on stimulating consumer activity by enhancing product quality through the "Zhejiang Boutique" cultivation plan and promoting "AI + Consumption" to create innovative consumer scenarios [2] - The Zhejiang provincial government aims to shift the platform economy from scale-driven to innovation-driven, enhancing competitiveness and improving overseas service systems [2]