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持续亏损中重启IPO!“365约车”再度递表港交所 阿里持股
Sou Hu Cai Jing· 2025-09-15 13:56
Core Viewpoint - Shengwei Times has refiled for an IPO on the Hong Kong Stock Exchange after its initial application lapsed in November 2024, despite ongoing revenue growth and challenges in its ride-hailing business, which heavily relies on the Gaode platform and has consistently low profit margins [1][4][11]. Group 1: Company Overview - Shengwei Times is the parent company of the ride-hailing service "Chuxing 365" and provides intercity road passenger transport information services, ranking 14th in China's ride-hailing market by GTV as of 2024 [1][4]. - The company has established operations in over 30 provinces and municipalities, collaborating with major partners like 12306 and various travel platforms [4][10]. - Shengwei Times has been focusing on customized passenger transport services, developing a range of transport solutions including airport shuttles and intercity rides [4][10]. Group 2: Financial Performance - Revenue for Shengwei Times was reported at 816 million yuan in 2022, 1.206 billion yuan in 2023, and 1.594 billion yuan in 2024, with a compound annual growth rate of 39.8% from 2022 to 2024 [11][12]. - The company has faced continuous losses, with net losses of 499 million yuan in 2022, 482 million yuan in 2023, and 426 million yuan in 2024, totaling approximately 1.496 billion yuan over three and a half years [13][15]. - The gross profit margin has been low, with figures of 6.6% in 2022, 7.1% in 2023, and dropping to 3.5% in 2024, indicating ongoing profitability challenges [11][12]. Group 3: Market Challenges - The ride-hailing market in China is becoming increasingly competitive, with 392 licensed platforms as of July 2025, leading to rising sales costs for Shengwei Times [16][19]. - The company is heavily dependent on the Gaode platform for customer acquisition, which poses risks if partnerships weaken [19][22]. - Shengwei Times faces pressure from other ride-hailing companies that have recently gone public, indicating a potential industry turning point [19][22]. Group 4: Strategic Considerations - To improve its market position, Shengwei Times needs to reduce its reliance on the Alibaba ecosystem and enhance its independent customer acquisition capabilities [22][23]. - The company must optimize its cost structure, particularly by lowering the high service fees paid to drivers, which currently account for 82.3% of sales costs [15][23]. - Regulatory compliance is becoming more stringent in the ride-hailing industry, necessitating increased resources for compliance to avoid penalties and reputational damage [23].
既要平台流量,更要自主话语权,外卖大战下半场的突围之道
Sou Hu Wang· 2025-07-21 03:37
Core Insights - The restaurant industry is facing significant challenges due to the aggressive subsidy wars among delivery platforms, leading to substantial losses for many businesses [1][2] - Despite initial boosts in order volume from low-price promotions, the long-term sustainability of restaurant brands is at risk as they struggle with high operational costs and reduced profit margins [1][2][8] Group 1: Impact of Subsidies - Many restaurants report monthly losses of up to 45% in their delivery business, with some tea shops earning less than 0.2 yuan per order while still participating in the competition [1][2] - For example, a 46.9 yuan order results in only 27.83 yuan for the merchant after accounting for subsidies and fees, highlighting the pressure on average order values [2] - The forced participation in subsidies and rising delivery costs are squeezing profit margins, pushing many businesses to the brink of loss [2][6] Group 2: Platform Dependency Risks - The reliance on delivery platforms mirrors past retail industry failures, such as Toys "R" Us, which suffered from over-dependence on a single platform, leading to its eventual bankruptcy [4][5] - The current situation in the restaurant industry shows that many small brands are similarly vulnerable to algorithm changes and rising commission fees imposed by platforms [5][6] Group 3: Strategies for Independence - To combat platform dependency, restaurant brands are encouraged to build their own private traffic channels and establish independent delivery capabilities [8][12] - Successful examples include Luckin Coffee and major fast-food chains that have developed their own membership systems and private ecosystems to enhance customer loyalty and data ownership [8][10] - Third-party delivery services are emerging as viable alternatives, providing flexibility and reducing reliance on single platforms, thus empowering brands in their operational strategies [10][12] Group 4: Future Outlook - The balance between leveraging platform advantages and maintaining operational independence is crucial for sustainable growth in the restaurant sector [12][13] - Brands must focus on enhancing product quality and service experience while utilizing platforms as effective customer acquisition channels [13]