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极氪科技一季度财报亮眼:双品牌协同发力 盈利能力持续提升
Cai Jing Wang· 2025-05-20 07:28
Financial Performance - Zeekr Technology reported a significant financial turnaround, achieving a net profit of 510 million yuan in Q1 2025, marking its first profitable quarter since merging with Lynk & Co [5] - The company recorded total revenue of 22 billion yuan in Q1, with vehicle sales revenue reaching 19.1 billion yuan, a year-on-year increase of 16.1% [5] - The gross margin for vehicle sales was 16.5%, up 3.4 percentage points year-on-year, while the overall gross margin reached a historic high of 19.1% [5][2] Delivery and Sales - In Q1 2025, Zeekr delivered 114,011 vehicles, representing a year-on-year growth of 21.1% [2][7] - The company has consistently achieved monthly sales exceeding 40,000 units, demonstrating the effectiveness of its scale [7] Technological Integration and Strategy - Under the guidance of the "Taizhou Declaration," Zeekr is accelerating platform technology sharing, enhancing profitability and showcasing scale advantages [3] - The integration of technology between Zeekr and Lynk & Co has improved profitability, with a focus on shared platforms for key technologies such as vehicle architecture and intelligent driving systems [8][9] Brand Positioning and Market Strategy - Zeekr aims to redefine high-end mobility experiences through technology and luxury services, targeting a price range of 150,000 to 900,000 yuan [10] - The Zeekr brand focuses on the luxury market above 300,000 yuan, while Lynk & Co targets the market above 200,000 yuan, with a strong emphasis on electric and hybrid vehicles [11] Global Expansion - Zeekr has entered over 60 international markets and operates more than 1,200 stores globally, with over 1.9 million users [12] - The company is actively shipping models like Lynk 08 EM-P and Zeekr 7X overseas, with the latter starting deliveries in Europe on May 16 [13]
极氪科技发布一季度财报:营收220亿元,综合毛利率19.1%
Xin Lang Ke Ji· 2025-05-15 04:57
Financial Performance - Zeekr Technology reported a significant reduction in net loss, decreasing by over 60% year-on-year, with an unaudited financial performance for Q1 ending March 31, 2025 [1] - Total revenue for Q1 reached 22 billion yuan, with vehicle sales revenue of 19.1 billion yuan, representing a year-on-year growth of 16.1% [1] - The gross margin for vehicle sales was 16.5%, up by 3.4 percentage points year-on-year, while the overall gross margin climbed to a historical high of 19.1% [1] Sales and Delivery - In Q1, Zeekr Technology delivered 114,011 vehicles, ranking first in high-end luxury sales among new forces in China [1] - The company has consistently achieved monthly sales exceeding 40,000 units since the integration of Zeekr and Lynk & Co brands, demonstrating significant scale effects [1] Product Strategy - Zeekr and Lynk & Co are pursuing differentiated brand strategies, covering a price range from 150,000 to 900,000 yuan [2] - Zeekr focuses on the luxury market above 300,000 yuan, with the Zeekr 007 GT achieving 10,000 deliveries in its first month [2] - Lynk & Co targets the market above 200,000 yuan, with the Lynk 900 model receiving over 30,000 pre-orders since its launch on April 28 [2] Technological Development - The company is advancing key platform technologies, including vehicle architecture, electronic architecture, and intelligent driving systems, to enhance resource integration and sharing [2] - Zeekr has launched the V4 ultra-fast charging station, achieving a peak power of 1.3 megawatts, which is now operational in Hangzhou [2] Global Expansion - As of the end of April, Zeekr Technology has entered over 60 international markets, with more than 1,200 global stores and over 1.9 million users [3] - The company is enhancing its channel penetration and building a charging ecosystem to create greater growth opportunities for product delivery [3] - The Zeekr 7X model is set to begin deliveries in Europe on May 16, while the Zeekr RT, a sister vehicle to the Zeekr MIX, has commenced deliveries in the U.S. market [3]