在互联网推广中，探店达人、网络博主应遵守相关法律法规和商业道德，不得虚假宣传、欺诈消费 者。通过知识介绍、体验分享、消费测评等形式推销商品或服务时，要在附加购买链接的文字、图片、 音频、视频中标注"广告"字样。 省市场监管局相关负责人说："节日期间，全省市场监管部门将加大广告监测和检查力度，聚焦重 点领域、重点媒介、重点时段，依法从严查处各类违法违规行为。各广告活动主体要切实履行法定义 务，诚信合规经营。广大群众若发现相关违法行为，可投诉举报。"（记者：仵永杰） 省市场监管局要求，广告内容要弘扬传统美德，不得宣扬过度消费等不良内容，不得使用易引发误 解的不当表述。鼓励社会各界结合地方文化特点，广泛开展公益广告宣传活动，营造良好舆论氛围。 针对年货商品类广告，不得以虚假或引人误解的内容欺骗、误导消费者。对于食品及保健食品类广 告，不得涉及疾病预防、治疗功能。酒类广告不得使用违规表述，不得诱导、怂恿饮酒或宣传无节制饮 酒。考研、职业技能培训等广告，不得含各类保证性承诺。金融投资类广告内容要与金融管理部门许可 的业务范围一致。在旅游类广告中，不得以虚假宣传欺骗误导消费者。 2025年12月30日，省市场监管局发布元 ...

张雅宁 德州报道 2026年元旦、春节将至,为进一步规范节日期间广告经营活动,营造规范有序、安定祥和的节日市场氛围, 依据《中华人民共和国广告法》《互联网广告管理办法》等法律法规,12月24日,德州市市场监管局发布 提醒告诫书。 一、广告应当真实、合法,坚持正确价值导向,以健康的表现形式表达广告内容,符合社会主义精神文明建 设和弘扬中华优秀传统文化的要求。 二、广告中不得使用或者变相使用中华人民共和国的国旗、国歌、国徽,军旗、军歌、军徽；不得含 有"专供""特供""内部特供""军用""国宴"党政机关和军队等内容。 三、广告中不得使用"国家级""最高级""最佳"等用语,不得发布诱导过度消费、宣扬奢侈浪费、拜金以及 其他妨碍社会公共秩序或者违背社会良好风尚的违法广告。 四、商家和网红达人在开展互联网营销推广活动中,通过知识介绍、体验分享、消费测评、"种草笔 记"等形式推销商品或者服务,并附加购物链接等购买方式的,应当显著标明"广告"二字。 五、年货商品广告中对商品的性能、功能、产地、用途、质量、成分、价格、生产者、有效期限、允诺 等或者对服务的内容、提供者、形式、质量、价格、允诺等有表示的,应当准确、清楚、明白。 ...

Core Viewpoint - The Chinese National Market Supervision Administration is drafting guidelines to regulate the use of exaggerated advertising claims such as "first" and "original" to protect consumer rights and maintain market order [1] Group 1: Regulatory Actions - The guidelines aim to address the issue of businesses using tailored research reports to create misleading advertising claims [1] - The guidelines will clarify the concepts of "advertising citation content" and "cited advertisements," along with general principles and compliance requirements [1] Group 2: Market Impact - The current advertising practices are seen as disruptive to market order and contribute to "involutionary" competition, harming consumer rights [1] - The guidelines will respond to public concerns regarding the legality of absolute terms like "sales first" and "market share first" in advertising [1] Group 3: Public Engagement - The National Market Supervision Administration is seeking public feedback on the draft guidelines for a period of one month [1]

Core Viewpoint - The article discusses the newly released "Guidelines for Security Requirements of Shake-to-Trigger Advertising" aimed at regulating the shake-to-trigger advertising practice, ensuring user autonomy and transparency in the process [1][3]. Group 1: Industry Regulations - The guidelines emphasize three fundamental principles: transparency, autonomy, and personal information protection [12]. - App operators are required to provide a clear "one-click close" option for shake-to-trigger ads, allowing users to opt-out easily [11][14]. - The guidelines clarify the responsibilities of third-party advertising SDKs and app operators, mandating that SDKs must set clear triggering parameters and ensure that ads do not trigger from unintentional user actions [8][12]. Group 2: Consumer Complaints and Background - Consumer complaints regarding shake-to-trigger ads have persisted for years, with notable complaints during the 2023 Double Eleven shopping festival, where users reported frequent and unwanted ad redirects [5][6]. - The article highlights that previous regulations have been issued, but issues with shake-to-trigger ads remain prevalent, indicating a need for more stringent enforcement [7][8]. Group 3: Implementation and Compliance - The guidelines serve as a reference for regulatory enforcement and evaluation, despite not having mandatory power [3][14]. - Some apps have already implemented options to disable shake-to-trigger ads, while others have yet to comply fully, indicating a mixed response within the industry [14][16].

Core Viewpoint - The release of the "Guidelines for Safe Triggering of Shake Advertising" aims to standardize practices in the industry to address the issue of unintended ad redirection caused by shake advertising, ensuring user autonomy and protection of personal information [1][2][5]. Group 1: Guidelines Overview - The "Guidelines" specify that app and SDK operators must provide easy options for users to disable shake advertising and set reasonable triggering thresholds to protect user choice [1][5]. - The guidelines are based on legal and policy standards, emphasizing the need for transparency, user autonomy, and personal information protection [2][5]. Group 2: Technical Requirements - The guidelines require that third-party SDK operators must clearly indicate the actions needed to trigger ads and provide a prominent option to close ads [6][7]. - Specific parameters for triggering sensitivity are suggested, such as an acceleration threshold of no less than 15 m/s² and a minimum operation time of 3 seconds [6][7]. Group 3: Industry Response - Several apps, including Tencent Video, Didi, and Bilibili, have already implemented features allowing users to easily enable or disable shake advertising [10][12]. - The guidelines are part of a broader initiative by regulatory bodies to address user rights and improve the advertising experience, following previous complaints and legal actions against misleading ad practices [8][10].